In the early hours of this morning Beijing time, Apple's Steve Lee of Apple Park in the United States Jobs Theater held the 2017 Apple Fall New Product Launch.
Officially released four hardware products, namely Apple Watch 3, iPhone 8 / 8 Plus series, Apple TV, and one more thing product iPhone X, the following follow the pace of Xiaomei to see what are the important points of the update?
▎ Apple Watch 3 - More freer calls
Before the new product was released, Cook affirmed the contribution of the Apple Watch and said that the annual sales of the Apple Watch increased by 50%. Become the best-selling watch in the world. Customer satisfaction reached 97%.
Then came the apple heart study, a previously undeclared new feature of watchos 4 that uses data from watches to alert users, in partnership with Stanford University and the FDA. The official version of watchos 4 will be available for download on September 19.
For new products, apple watch 3 will support cellular networks, support apple music, the watch can listen to music directly online, and the number of songs will reach 40 million.
And support independent phone calls (no mobile phone required), with a red crown. Support waterproofing, Apple officially said:
According to iso 22810:2010, it is waterproof to 50 meters. That is, the apple watch series 3 can be used for water activities in shallower waters such as swimming pools or beachside swimming. However, the apple watch series 3 is not suitable for scuba diving, water skiing, various wading activities in the face of high-speed water currents, and deep water activities.
The Apple Watch 3 is powered by a new dual-core processor W2 chip that can be used independently of Siri. You can ask siri to help you set reminders, send invitations, point in directions, even if you don't have a mobile phone. And the new product still supports straps in a variety of colors and materials.
Shipped September 22, 2017. China is the starting country. It is worth mentioning that the Apple Watch 3 supports china's three major mobile networks.
In terms of price, the most basic version of the Bank of China, the price of not supporting cellular mobile networks is from 2588 yuan, while the price of supporting cellular mobile networks is from 3188 yuan.
US price: No LTE network Apple Watch 3 prices start at $329, while lte models start at $399.
▎ Apple TV 4K is officially released
Apple released a new Apple TV 4K set-top box at today's new product launch, supporting HDR 10 and Dolby Vision (Dolby Vision), with a resolution of 3840×2160.
The new product is equipped with an a10x processor, which is the same as the chip used in the new iPad pro 10.5 inches, and the official said that this generation of Apple TV is twice the processing speed of the previous generation.
Apple will provide relevant content related to 4k hdr, the US version is priced at $179 (about 1169 yuan), will be listed on September 15, and cannot be purchased in China.
▎ iPhone 8 /8 plus - the new generation of iPhone
The third product, the iPhone 8, is finally here.
Apple has officially released two new iPhones: the iPhone 8 and the iPhone 8 Plus.
In terms of appearance, it adopts a new front and rear double-sided all-glass design, while the metal frame is made of aerospace-grade aluminum. Available in silver, black and gold versions. The aluminum parts are available in matte black, jet black and rose gold.
Apple iPhone 8 is still a 4.7-inch screen, iPhone 8 plus is a 5.5-inch screen, both have excellent waterproof performance, iPhone 8 /8 plus with Retina HD (Retina HD) display, and equipped with True Color display technology (true tone). Screens like the iPad Pro product.
True color display technology can automatically adjust the white balance according to the ambient light, making it more comfortable for you to watch your phone in various environments.
The new iPhone 8 series is powered by the A11 bionic chip, a six-core processor, two of which are 25% faster than the A10 and four are about 70% faster than the A10.
The iPhone 8 features a new 12-megapixel single lens with a new sensor for brighter light and optical image stabilization. The new machine supports enhanced AR capabilities, and Apple says the iPhone 8 is the first smartphone designed for AR.
The iPhone 8 plus features a new dual 12-megapixel lens with an aperture of f/1.8 and f/2.8, respectively. Supports 4k 60 fps, 1080p 240 fps video shooting. And has a new feature called portrait lighting.
The new portrait lighting feature is temporarily released in beta, using in-depth machine learning for manually adjusting ambient light during shooting. The new features are only implemented on the iPhone 8 plus.
Both the iPhone 8 and iPhone 8 Plus support Bluetooth 5.0 and wireless charging (due to the back of the glass). Both iPhones support qi's open wireless standard to work with third-party wireless chargers. The Apple Store temporarily shelves mophie and belkin's wireless chargers, with future updates.
Apple has released a charging pad called airpower that can charge three devices at the same time: iPhone, Apple Watch, and AirPods. The mat also supports fast charging, and airpower chargers will be available next year.
Apple's official website in China has officially launched the new iPhone 8 and iPhone 8 plus, and the price has also been officially announced, which:
The 64gb version of the iPhone 8 is priced at 5888 yuan, and the 256gb version is 7188 yuan;
The 64gb version of the iPhone 8 plus is priced at 6688 yuan, the 256gb version is 7988 yuan, and the new machine will open pre-order on September 15, and it is tentatively scheduled to start shipping on September 22.
The official website said: All models will be released after approval.
U.S. price: $699 for the iPhone 8 and $799 for the iPhone 8 plus. Orders begin September 15 and ships on September 22.
The official version of the ios 11 operating system will begin downloading on September 19.
▎ 10th Anniversary Edition - iPhone X
Just as the media broke the news before, Apple brought us the tenth anniversary edition of the mobile phone that everyone is looking forward to at today's press conference: iPhone X (pronounced ten), which Apple calls the future of smartphones.
The machine adopts a 5.8-inch oled full screen, waterproof double-sided glass, the new design of the top "bangs", gray and silver two colors are available, there is no previously revealed gold or blush, and there is no red red optional.
Like the Apple TV 4K, the iPhone X supports HDR and dolby vision, with a maximum pixel density of 458 ppi, which Apple calls a super retina display (i.e. new super retina display) with a resolution of 2436 × 1125. True tone technology is also supported.
Since it is equipped with full screen, how to unlock it without the home button? Of course, it is face recognition, and the official name is officially called face id. All the sensors are in the front "bangs". Support iPhone x raise your hand to wake up the phone, or you can swipe down in the middle of the screen to wake up.
To get back to the Home screen, simply swipe up from the bottom of the display, and swipe up and pause to enter the multitasking interface. Wake up siri can be activated by voice as before, or you can click the side button to activate siri.
Face id uses machine learning to remember the user's face. Combining the ir system with the new true depth camera system can shoot light out of your face so it can be recognized and unlocked even in dark environments. Apple has even further built a dedicated neural engine for dual-core custom chips based on face recognition to support real-time processing.
Apple says all processing is done securely locally, with the feature activated only when the user's eyes are open and attention focused on the phone.
But if you're a twin, it's a good idea to set a password. After half a day, it was summed up in one sentence: face id is a good and safe way to use.
The iPhone X will also use facial recognition for Apple's new animoji emoticons. 3D emoticons animojis can be created from the user's face, which can be used in imessage.
In addition, face ID is already supported in Apple Pay and some other application scenarios.
With a 12 million dual camera on the rear, a large aperture of f/1.8 for the main camera, an f/2.4 aperture for the telephoto lens, and dual optical image stabilization, this is also the first phone in the iPhone to have this feature. Portrait mode on the iPhone 8 Plus is fully available on the iPhone X.
Like the iPhone 8, the iPhone X supports QI wireless charging, and Apple marketing director Phil Schiller said that despite the improved performance, the iPhone X's battery life is two hours longer than the iPhone 7.
iPhone x has been listed on the official website, the price, iPhone x 64gb version is priced at 8388 yuan, 256gb version is priced at 9688 yuan.
Priced at $999, the iPhone X will be the most expensive iPhone ever. As one of the first launch countries, the iPhone X version of the Bank of China will open pre-order at 3 pm on October 27 and officially go on sale on November 3.
▎ios 11 gm 和 macos high sierra
In the early hours of this morning, Apple released a gm version of ios 11, and the overall style is similar to the previous ios 11 beta 8.
Xiaomei (the most beautiful app WeChat public account: nice-app) found that in this update, spotlight and safari will support checking flight status. And the entire changelog does not involve the dock bar matter, at present, it seems that only iPhone x is more likely.
And wwdc updated the Fall 2017 session, arkit can invoke the revolutionary face tracking function, through high-precision real-time tracking of face position, topology and even expression looks. It also teaches you how to apply real-time selfie effects and use facial expressions to drive 3D models.
The press conference did not mention when macos high sierra will be updated, but according to foreign media reports,
Macos high sierra will be updated on Monday, September 25 (Early Tuesday Beijing time).
Ios 11 and Watchos 4 will be generally available in a week' time and will take place on Tuesday, September 19.
▎The most beautiful tail
This conference made me feel weak, and it felt like the most embarrassing conference in history. All the revelations were realized, which is also the least amazing conference the iPhone has ever seen.
Although Apple has become a very large technology company, there is no airtight wall in this world, and the iPhone has become the interest of technology media and users.
In recent years, mobile phone manufacturers have been staring at Cook internally, until now, the iPhone has become the most secretless mobile phone, so, will you buy? Will you be impressed?
It is estimated that Lei Jun has anticipated the result yesterday, after all, the supply chain problem is well known to everyone, so Xiaomi will be so bold to provoke Apple. And Li Nan is also knowing that the screen was brushed the night, and the ghost knows what they all want to do, pay attention? Watching a good show?
Mysterious Apple, not mysterious iPhone, where the next way to go, we will wait and see.