On March 15, 2016, the 2016 March 15 Internet Finance Consumer Rights protection forum hosted by the Shanghai Modern Service Industry Federation, China Financial Information Center, Shanghai Internet Finance Industry Association and Online Loan Home was held in China Financial Information Center. The forum brought together relevant government leaders, experts, scholars, industry practitioners and senior investors in the industry to discuss the protection of the rights and interests of Consumers in Internet Finance, help investors in the Internet finance industry protect their rights and interests, and then promote the healthy development of the industry.
Nono Pound guest CEO He Jian
During the forum, He Jian, CEO of Nono pound, an Internet financial platform owned by Maizi Financial Services, shared with everyone the experience of online loan practitioners on how to effectively protect the rights and interests of investors.
He Jian introduced that from the perspective of the platform, to protect the rights and interests of investors, the most important point is to do a good job of this platform. The experience of Nono pounds is to be self-disciplined, capitalized, profitable, quality projects, awe- and loving and warm.
In He Jian's view, the core point of online lending supervision is to promote the market state of good money expelling bad money. In this case, the self-discipline of the enterprise must make itself a good currency, not a bad currency. In order to achieve this goal, Nono Pound has achieved the top water products in the industry by embracing capital, balancing profitability and pursuing high-quality projects. I hope to build the platform into a platform with love and temperature, so that finance is as warm and accessible as wheat.
Finally, He Jian called on industry peers, media and investors to supervise and guide the industry and give more support. At the same time, he also welcomes everyone to come to nono pound company as a guest and communicate more.
The following is a transcript of the speech:
Dear leaders, colleagues, including the media and investors, good afternoon! I am He Jian of nono pounds. Nono Pound is an old platform that has been around for six years, and for nearly seven years as of June 15 this year, it is a veteran platform in this industry. Maybe everyone knows more about Wheat Gold, the predecessor of Wheat Gold Is Nono Pound.
Just now, many leaders talked about the protection of consumer financial rights and interests, from the operators of our entire platform to share some with you.
How to protect the rights and interests of investors from the perspective of the platform? The core point, if summarized in one sentence, is to do a good job of this platform. How to do this platform well? We have summed up the "six haves" ourselves. The first "yes", "there is self-discipline", just now Ye Zong, including Professor Li mentioned self-discipline, including industry, enterprise self-discipline. Self-discipline is a bottom-line thinking, some red lines can not be touched, and after the regulatory opinions came out, many of our peers are chatting, saying that the "Regulatory Opinions" in the end how to go? In fact, for platform operators, what is more important is the issue of self-discipline. Why? Because the industry supervision has come out with a lot of policies, the core point, the final result is that good money drives out bad money, and the purpose of enterprise self-discipline is to make itself a good currency, not an inferior product. This is very, very important.
The second point is "having capital". This piece, not to say that there is a "dry daddy" is OK, 2014 is the year of traffic, 2015 is the year of the brand, especially in the second half of the year after the e-lease treasure incident. In 2016, we understand that it is a capital year, which is also often seen by peers, who started to go public, who began to apply for listing, who started the B round, the C round. If a platform has not raised funds by this year, it is actually very difficult.
Of course, this is not enough, and there is a third point, "there is profit". Of course, the fact that there is profitability is very extravagant for our industry. At present, everyone knows that there are very few platforms that really achieve profitability in two or three thousand platforms, and it is very good to achieve balance. If you stay in this circle for a long time, you will see that there are often some peers who embrace the wool mentality, in fact, this way is very outrageous, why use this way to run a business? I share with you a number, our CPS is 350, last week was about 200, iOA is 40, this number can basically reach the top level in the industry, and we only took half a year to reach the top, so the fight is the efficiency of your operation, and we are directly killed for the suspicion of wool, which is your bottom line.
Another point, the quality of our project, the quality of the project has a very big relationship with the fourth "have", a high-quality project. I was talking to my peers in the first half of last year, and they said do you have a guarantee company guarantee? We say no, the guarantee company in this industry is useless, the real thing is the quality of the project itself and the level of risk control. We spent a lot of time communicating with partners, and it was difficult for many people at that point in time to understand, but after the hebei Rongtou incident came out, it helped us a bit, and it turned out that it was really about the project itself. At the end of 2013, we nono pounds proposed two aspects, namely only to do a small amount of dispersion, and the second is only to do high-quality assets. Our project "Famous School Loan", which is in the college student loan market, we regulate it very much. When we do the "famous school loan" business, we have encountered very strong resistance in the industry and within the company, how can this kind of project be of high quality? Finally, we ran down the data of these two years, and the overdue rate of more than 90 days can reach 1.5 percent, which should be a very good level. And we have innovated a lot of online risk control systems, our industry is best at the sea of people tactics, but our offline is zero, the scale of a hundred people to achieve the level of seven or eight thousand people in the industry. To put it bluntly, all these points revolve around whether the project itself is of high quality or not.
There is also the fifth "yes", just now many teachers mentioned that it is very important to have a sense of awe, especially many of our industries are from the Internet industry to the Internet finance field, growing very fast. In fact, this piece of finance, our own understanding, Internet finance and traditional finance are not the same, it is wearing a "tight curse" in the running. So we are in awe of finance, which involves how the underlying technology is done, and the flow of financial products, including the interpretation and compliance of policies, all involve reverence. Saying these points must be integrated into the brain of everyone in the whole team, and he must have a sense of awe.
Of course, running a good platform, every time when talking about feelings, many people will feel that this is flickering again. But from the operational point of view of our own platform, this is very important. For example, around September and October last year, a mother-to-be wrote a post on our forum about her mental journey, and the first child was lost, which was very bitter. She wrote another article after a while, this article is pregnant again, she took a photo in the delivery room, the first moment of the birth of the child and uploaded it to our forum. After we saw it at that time, we were very shocked and very touched at the first time, and the shock was because there was a child, and the first time it must be sent to a friend, and this person was sent to our forum for the first time. The second touching point is that she has a very, very trust in this platform. So a platform like our retention rate can reach 70%, depends on something that really moves people's hearts. So we called on the whole team of friends at the first time, each of them took a piece of paper, wrote some blessings on it, purchased some diapers, and sent some clothes and other things. In fact, we do this not to consume her, but really feel that we have an obligation to do this thing. She was also very touched after she received these gifts. Before we will think of Internet finance, online loans, p2p, we target the person is just a person, is an individual, even as a robot, is to pursue high interest rates, in fact, they are the same as our platform operator, he has parents, children, relatives and friends behind him, so he is not a simple investment or higher income, he also has more such as expectations for life, family happiness. Later we talked to the staff, when we are doing such a thing, do you dare to invest most of the funds into their own platform, dare not let their relatives and friends to invest, can you stick to it, a mention of this platform, we hope it is a platform with love, temperature, this is also a thing we wheat want to do, so that finance is as warm and accessible as wheat.
So here, we also call on some peers, including media friends, including investors and friends here, hope that at this special point in time today, we will give some supervision and guidance to this industry, give more support, we also invite the leaders under the stage, as well as our peers to nono pound guests to come as guests, welcome everyone to our company to communicate.
Thank you.
![How are the pyramids built?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)