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Quick review 丨 "nonsense literature", rebellion against the explosion of information

author:Red Star News
"Nonsense literature" is certainly funny, but the Internet landscape it reflects is actually worth pondering.

Recently, "nonsense literature" has caught fire. The so-called "nonsense literature" is "listening to a seat of the king, such as listening to a seat", saying a lot of content, but there is no amount of information. But this kind of "nonsense" is still quite funny, full of absurdity, there are many netizens on the Internet to imitate the creation of the paragraph and the typical bridge dug out of the film and television drama.

There are also people who try to explain "nonsense literature" from an academic point of view, for example, some studies have pointed out that talking too much nonsense will indeed make people happy, and people with high happiness will indeed say more nonsense. In this way, the rise of "nonsense literature" does have a psychological basis, and this nonsensical deconstruction is indeed a source of happiness in many cases.

Quick review 丨 "nonsense literature", rebellion against the explosion of information

"Nonsense literature" arose on the Internet, so its explosion today is inseparable from the overall context of the development of the Internet. Think about it, what is the information presentation on the Internet today?

In my own case, I used to make a short video product for comments, but then the "professional" told me that I couldn't do it, the pace was too slow, the information was too little, and "you should have a turn every 10 seconds". This is probably the epitome of today's network ecology - information explosion, fast pace, no nonsense. The short videos we often watch, there is almost no breathing pause between the commentary sentences, the speed of speech is extremely fast, the information is extremely large, and the picture jumps quickly. Reading books, there are concise versions; movies, there are edited versions; and even chats, there are symbols such as yyds instead. The Internet, let everything speed up.

Our information acceptance model today has been shaped by the Web. "Retention rate" has become an important indicator of the assessment of various Internet products, in order to meet the standard, can only continue to create stimulation points, "density" has been greatly improved. McLuhan once proposed the difference between "hot media" and "cold media", and our Internet products today are almost all "hot media" - the information is clear and compact, and the recipient does not need to mobilize more sensory and associative activities to understand.

From this point of view, the rise of "nonsense literature" is not only because it is funny, but also constitutes a rebellion against the explosion of information. There are products like "1 minute to understand" and "3 minutes to read" everywhere, and some people are slowly and methodically talking useless and funny nonsense. The reason why "nonsense literature" resonates is precisely because it is too incongruous with the accelerated temperament of the Internet, but it creates a novel contrast.

"Nonsense literature" is also a signal: fast-paced internet life, people need a rest area. Dense information can also create mental exhaustion, and "nonsense literature" undoubtedly provides an excellent place for netizens to exert their imagination in it. This imagination has little value, but it is also not a burden, just pure entertainment and relaxation.

On a deeper level, "nonsense literature" actually has a certain critical nature. The fast pace of the Internet is reflected in both the way of expression and the chain of logic. The common narrative of the Internet, eager to provide an answer in a limited time and space, often jumps logically and cannot be scrutinized, and "nonsense literature" is also a ridicule and dissolution of this narrative mode. For example, some classic "nonsense literature" - "family members, a hundred degrees of water can not be drunk directly, because drinking will burn the mouth" "the study found that people who insist on eating an egg every morning than people who did not eat eggs, eat an extra egg every day", etc., a look is a satire on the family group forwarded those no nutrition "health knowledge".

It can be seen that the interesting thing about "nonsense literature" is not only humor, it is a "rebel" naturally generated by the development of Internet reading to a certain stage. "Nonsense literature" is certainly funny, but the Internet landscape it reflects is actually worth pondering.

Red Star News Special Commentator Yi Zhi

Edited by Wang Yaotao

Red Star Review Submission Email: [email protected]

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Quick review 丨 "nonsense literature", rebellion against the explosion of information

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