You have more or less seen such ads on the street, in elevators, in apps, and even in the circle of friends of a letter:
Subway billboards
Web Ads
Crazy hints that "if you don't do double eyelids, your eyes will have no spirituality", after seeing these advertisements, do you feel that you are not pleasing to the eye anywhere, you can adjust it, become better, and become a better version of yourself?
Recently heard a friend complain that the medical beauty advertisement in the circle of friends is too hardcore, the author is curious to see it, it turned out to be such a painting style:
Photos during surgery are shown directly
Explicit images showing postoperative effects
The surgically removed mandibles are directly displayed
In the circle of friends of these beauty institutions and sales, it is really difficult to accept such a hard-core medical beauty sales, and some picture scales are disgusting. Of course, after some text descriptions, some people feel that such advertisements are very transparent, and they are more confident in the effectiveness of the projects introduced in them, so they choose to consume. However, I believe that most people will feel uncomfortable when they see these contents.
App ads also have hints of facial anxiety, which can easily affect young people's consumption values on appearance. It can be seen that the price of these projects is not cheap, young people in the role of advertising, it is easy to impulsive consumption, and even loan plastic surgery, but medical beauty projects are few regret medicines can be eaten, the later effect is not ideal either continue to adjust, or think that they are unlucky. According to the author's understanding, some unlicensed bad businesses (generally life beauty institutions) or individuals, under the temptation of money, carry out micro-plastic surgery operations such as water light needle injection and hyaluronic acid injection for consumers at high risk, once there is a medical accident, although consumers can call the police and complain, and recover economic losses, the physical injuries are difficult to recover.
Recently, the regulatory level has also noted the barbaric growth of the medical beauty market, and the capital has arbitrarily exported medical aesthetic values, and the State Administration for Market Regulation has issued an announcement on soliciting opinions on the "Guidelines for the Enforcement of Medical Beauty Advertising (Draft for Comment)", some of which are as follows:
It clearly mentions that the focus is on cracking down on the phenomenon of "appearance anxiety", "using the patient's name or image to compare or prove the effect before and after diagnosis and treatment", "recommendation officer", "experience officer", etc., which often appear in medical beauty advertisements.
Those who have different views on the opinion draft can feedback the information to the designated mailbox according to the guidance in the chart to contribute to the society.
It is hoped that this action can bring more positive results and provide consumers with a healthy, green and safe consumption environment. For this incident, I don't know what everyone thinks? You can leave your opinion in the comments section and share about the medical aesthetics in your life.