The Weibo of the museum magazine, do you all pay attention to it?
This very famous popular science microblog, but also with us XJTLU has a dream linkage, hahahahaha
There is a living operator behind each official blog, just like I am behind the self-management number, and the behind-the-scenes operation of the magazine number is called Infinitesimal Light.
Unfortunately, last Tuesday, Xiao Liang announced that he would no longer operate this Weibo.
Frankly, I'm still sad. In a daze for a long time, I decided to write these words and introduce you to this "popular science brother": Zhang Chenliang.
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A teenager who loves insects
Zhang Chenliang, also known as "Naturalist Jun", "Mist", "Mist Thick Cloud Sorrow Eternal Day Rui Brain Elimination Golden Beast's Bright Brother", "Mist Thick Cloud Sorrow Eternal Day Male God", "Jade Liang", "Fox Director"... He is a post-85 Beijing guy.
He has loved nature since he was a child, especially interested in small animals, often going to the wild to observe various insects, and even taking home to feed and write observation notes.
When he was a child, Zhang Chenliang was a fan of "Museum" magazine. In 2004 he was also named "Naturalist Teenager".
After graduating from high school, Zhang Chenliang wanted to apply for his favorite insect major, but later found that there was no insect major in China, so he went to Nanjing Agricultural University and chose the plant protection major closest to insects.
After graduating as a bachelor, he went to China Agricultural University for further studies as a master's degree in insect and pest control.
Zhang Chenliang once wanted to finish his master's degree and continue to study for a doctorate, but with the deepening of research, he found that scientific research has become doing research, reading literature, and writing some academic papers that the public cannot understand, which is not interesting to him.
Later, in an interview with Beijing Daily, he explained why he chose to do popular science: "As far as I am concerned, I don't want to make an original hobby boring."
In 2011, Zhang Chenliang, who had not yet graduated, came to the "Museum" magazine for internship.
As a sub-publication of China National Geographic, the audience of "Naturalist" is all students, also known as the youth edition of China National Geographic.
After Zhang Chenliang came to the "Museum" magazine, the first task he got was to operate the official Weibo.
People who bring naturalistic fever
In 2009, after the "Naturalist Magazine" joined Weibo, it dutifully fulfilled the task of popularizing science, but 2 years have passed, and there has been no improvement, and the number of fans is only 20,000.
Today, under the operation of Zhang Chenliang, the number of Weibo fans of "Museum Magazine" has reached 12.98 million, which has become a huge popular science knowledge base.
But its path to influencer didn't happen overnight. When Zhang Chenliang first received the arrangement to operate the official Weibo, like most new media practitioners, he exhausted various ways and thought of countless ideas, hoping to make this account bigger and better.
Zhang Chenliang, who has not been able to make progress, decided to try to reply to questions sent by netizens at the suggestion of his colleagues, and he began to make a small treasure house of knowledge to solve questions for everyone.
When you encounter a word you don't recognize, take a photo @ museum magazine:
When you encounter an unknown insect, take a photo @ museum magazine:
When you encounter something you don't recognize, take a photo @ Museum Magazine:
When you encounter an unknown plant and don't take a picture, draw @ naturalist magazine:
Zhang Chenliang's replies are mostly high and cold and very personality, and occasionally lose their temper, such a three-dimensional and real naturalist has slowly been recognized by the majority of netizens.
Netizens overflowed with love for Zhang Chenliang and began to ridicule him. "Mist", "Yu Liang", "Fox Director" are all the nicknames that fans have given him [Ya Ya]
As for the longer name in the picture, it is said that it is because Zhang Chenliang, who is cold and arrogant, likes to be called a male god by others. (Anecdotal news, if you want to get a reply from the "museum magazine", you must exaggerate him like a flower)
"Yuliang" is because in a live broadcast he called his voice "Yuyin", and later fans jokingly called him "Yuliang", and for a time the wind of Yuyan Yuyu prevailed [Dog Head]
As for the "Fox Director", it is...
The guardian of the naturalistic fever
Compared with the hard-core and niche science sharing of the "Museum Magazine" before 2011, the "Museum Magazine" after 2011 is more humorous and grounded. It is also derived from Dai Sheng, oleander moth larvae, water monkey and other famous stems.
The most classic is the sons of Mist. The "Museum Magazine" listed 18 items in the top Weibo that refused to answer, the first of which was the eldest son "Dai Sheng".
Dai Sheng is a very common bird in our country, with a fan-like crown feather on the head, the crown feather is very beautiful when opened, it looks cute and cute, and it is very attractive.
Therefore, from time to time, many people come to ask this question, and when they come and go to get tired of Zhang Chenliang' question, they sent this top Weibo, saying that they would no longer answer questions related to Dai Sheng.
Although Zhang Chenliang said that he would no longer answer questions about Dai Sheng, he still wrote an article on what Is Popular Science Dai Sheng in Zhihu, pet powder [Ya Ya]
In addition to Dai Sheng, the other two sons are oleander moth larvae and white-fronted tall spider.
The oleander moth larvae, because of its large stature, large eye-like stripes on the chest segment, blue in the middle, and black edges, gives people a feeling of Iron Man worm, and it is easy to see it living in low-altitude mountainous areas, so there are also many people who ask.
The white-fronted tall spider, in addition to being common, also has huge and long feet, which makes countless people afraid.
Because of the willingness to play with the terrier and active interaction, the humorous and cute image of the mist is also becoming more and more solid in the hearts of fans.
Zhang Chenliang once said that "science popularization is to advertise science", to a certain extent, it is to publicize and sell natural science.
"The people who really advertise will say that the people have no medicine to save, and we want to do high-level advertising that everyone can't understand?" Popular science should go and learn from advertising, put down your stature a little, your purpose is to make the people like science."
At the end of the interview with Beijing Daily, Zhang Chenliang talked about his continuous understanding and learning of interesting knowledge, and spread it to everyone to solve the reasons for everyone's confusion:
"For me, insects or marine life, I know this either because it's useful or because I like it."
Because I like it, I want to do it, so I must do it well, I must do it well, which is probably the biggest inspiration brought to us by the first generation of naturalists.
I hope that everyone can have the same ability and luck as the natural jun, and shine in the field they love and excel.
Goodbye Weibo text museum Jun, hello network video bio bright!