8 years of art collection, so that art has become a part of Zheng Hao's life, art subtly affects his every decision, "my time and space are happily occupied by art." The harmonious integration of art into business is an attempt by Zheng Hao to enjoy pleasure spiritually, he will create the artist's feel, penetrate into every cell of the commercial field, blossom and bear fruit, presenting shanghai Wanhe Haomei Art Hotel, I believe that only bold attempts will stimulate innovation and create truly exquisite winners.
Built the first art five-star hotel
From businessman to art collector to founder of a private art museum, Zheng Hao's multiple identities have prompted him to explore the combination of art and business for many years. "How can you better combine your favorite hobbies with your career to maximize the development of both parties?" This is a proposition that Zheng Hao thinks and explores all the time. No wonder when he decided to devote himself to this project, in addition to being proud of Wan Hehao's unique position, he began to brew an even bigger challenge. "The hotel is close to the Hao Art Museum, which is close to Disneyland and the Pudong New International Expo Center."
Wanhe Haomei Art Hotel, which is now presented in front of people, is already the third hotel built by Zheng Hao that purely integrates art, "This is a new concept of the complex hotel, which is different from the hotel that simply displays some works of art, but also different from the luxury five-star hotel, I prefer to call it 'art five-star hotel'". In Zheng Hao's vision, Haomei Hotel, which has the theme of "comfortable day, art day", although it is related to art, it is not only about serving art lovers, so the hotel must meet high standards of star rating.
Zheng Hao used three "very" to describe the hardships of building the entire hotel: the amount of funds is very large, the number of works of art is very large, and the normative standards are very complex. "We didn't have any examples to refer to before, after investing a lot of manpower, material resources, and financial resources, the various teams worked closely together, spent a lot of resources and time, and finally the time and place were favorable, and the hotel we have today."
Therefore, the "art five-star hotel" in Zheng Hao's mouth is not easy to form a standard and be copied, and its uniqueness makes Zheng Hao enjoy spiritual pleasure. "We are not trying to create industry norms, but we are exploring the rationality of art into commercial hotels, hoping to find a more suitable point, the two are not blunt grafting, but can be well connected."
Integrate into the "Internet +" thinking
"If you don't try, you can't seize the opportunity, and if you try boldly, you will have innovation." Zheng Hao has integrated the new "Internet +" thinking into the hotel, and art, food, and o2o are all melted into one furnace under the stirring of the Internet spirit. "The hotel not only has masterpieces such as Dali and Picasso, but also hosts various photography and art exhibitions, we also have our own art store, which will also combine food and art in the future..." After a long period of brewing and running-in, Wan He Haomei, which was born, has an important feature, that is, integration.
"Art and life are like the relationship between coffee and a partner. In the process of collecting art, I will naturally be influenced by it, and art will penetrate into every aspect of the commercial hotel and real estate project i run bit by bit. Zheng Hao stressed that art and business are not two isolated or different fields, "not simply who serves whom, the relationship between the two is very complex, covering many levels."
Zheng Hao still uses the relationship between coffee and his partner to explain, "Art is a concept of integration, it can penetrate everywhere like a coffee companion, such as fashion and architecture, it is like the cells that make up the organism, like the vitamins that sustain the human body, and there is no confrontation between it and business." ”
The hotel and the Hao Art Museum are closely linked, driving each other and forming a good interaction. At the same time, art is also very thoroughly integrated into the spatial environment. "Haomei can meet the needs of people at all levels, whether it is art lovers or art laymen, they are all our guests, so we can't make the artwork look ridiculous, or make them feel that art is far away from their own lives."
Failure is also an experience
Based on this, Zheng Hao did not plan to make the hotel into his own private toy from the beginning, "The biggest point of Haomei is that it cannot only meet my aesthetics, and the entire creative team wants to select artworks through multi-faceted aesthetics." Under the premise of satisfying the atmosphere of the space, the degree of integration with the environment becomes the key to measurement and trade-offs. Eventually, part of Zheng Hao's private collection was housed in the hotel, and some of the Hao Art Museum's artworks would be presented as temporary booths, but the primary consideration must be to integrate with the environment and change them regularly.
The 15-storey Wanhe Haomei Art Hotel has invited 4 international designers to work on the work. The lobby was jointly designed by the famous French designers Niel and Mr. Gao Chaoyi, using Chinese elements such as clouds, wind, water and wood to create an environment with Chinese charm. The Jing Museum restaurant designed by Ogawa Xunyang integrates elements of Zheng Hao's private cloisonné collection into the space, explaining the concept of design in the language of art... "Haomei is definitely a unique existence, but whether it is good or not, whether it can become a model, we say it ourselves." "Zheng Hao wants everyone to judge," one of the most important functions of the hotel is experience, which is also the spirit of the Internet, so we hope that guests can personally experience the multi-level experience of art, food and so on, dialogue with the space, and experience the beauty of the immersive." ”
When asked what proportion of "art" accounts for in the entire hotel investment scale, Zheng Hao thought about it carefully and gave an answer that was difficult to judge. "Nowadays, people often equate the value of art with its price, but in my opinion, the right is the most important, each piece of Haomei Hotel, its location, can find its reason for existence, in short, we try to put the right art in its right place, play its greatest value, that is, the value of integration." 」 Zheng Hao stressed that in Wanhe Haomei Art Hotel, all artworks are not academic expressions, but aide-friendly displays, with the lord and the sub-, to use two words to describe, that is, "harmony". Therefore, Zheng Hao's consideration of artistic investment includes not only the purchase of art, but also the introduction of artistic talents, as well as the design around art and many other matters.
"The mall is like a battlefield, and every minute and every second contains a crisis. As an entrepreneur, he should dare to challenge himself, not stick to the inherent model, dare to subvert, and use his integration and judgment to create something completely new. This spirit of innovation is in Zheng Hao's view that Zhejiang businessmen have in their bones, "even if it fails, it is an experience."
the end
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