Cargill China President Liu Jun Courtesy of Cargill
China News Network, November 6, 2016 Title: (The Third CIIE) Dialogue with Liu Jun, President of Cargill China: The CIIE is an important window for perceiving the market
Author Li Qiuying Xu Mingrui
"The China International Import Expo not only provides a platform for all foreign-funded enterprises like Cargill to showcase their products and services, but also creates a platform for enterprises and customers to connect and communicate with each other." Liu Jun, president of Cargill China, said in an interview with China News Network.
Founded in 1865, Cargill, the world's largest manufacturer of animal nutrition and agricultural products, is a diverse multinational conglomerate of food, agricultural, financial and industrial products and services.
"CIIE is an important embodiment of China's support for open trade and economic globalization." Liu Jun introduced that in the previous two sessions of the Expo, Cargill has received nearly 5.5 billion US dollars in orders. "CIIE not only builds a platform for enterprises to engage in dialogue with the government and peers, but also provides an opportunity to communicate with customers and consumers." He said, "We are very pleased to participate in the third CIIE, and hope to be able to use this CIIE to continue to enhance communication and understanding with stakeholders, jointly promote the sustainable development of China's food and agriculture industry, meet the needs of Chinese consumers with innovative products, and create a healthier future." ”
Cargill's theme for this year's Expo is "Innovation for a Healthier Future", so Cargill showcased a range of innovative products covering protein products, food ingredients, nutrition and health, animal nutrition, personal care and even the power industry to meet the needs of customers and consumers for healthy living and sustainable development.
Liu Jun pointed out that the Expo is an important window to perceive the market and understand consumers. Through product demonstrations, interactions and seminars, you can understand consumer preferences and market trends, so as to help enterprises develop and innovate.
"Innovation is critical to the Chinese market. We are pleased to use this CIIE to introduce some of Cargill's innovative products for Chinese customers and consumers." "With the advantage of global resources and local professional accumulation, Cargill has been focusing on innovation to meet the diversified needs of the Chinese market." CIIE not only provides us with a platform to display innovative products, but also creates valuable opportunities for us to gain insight into consumer needs, which can further inspire and boost our product research and development, and many of the innovative products we exhibited this year are inseparable from the previous two CIIE we have a deeper understanding of the market and customer insights. ”
"Rooted in China for nearly 50 years, Cargill has always been committed to business growth in China, and we will continue to invest in China in the future." Liu Jun said, "For Cargill and the customers we serve, China is a crucial market. ”
Cargill has an innovation center in Beijing and Shanghai, shouldering the responsibility of developing new products, new flavors and new combinations, covering food ingredients, animal and plant proteins and the bio-industry. In addition, Cargill has an Animal Nutrition Technology Application Center in Bazhou, Hebei Province, and a Food Safety and Technology Center in Songyuan, Jilin Province, dedicated to providing customized solutions to Chinese customers. These organizations work closely with Cargill's R&D centers and regional headquarters around the world to continuously meet customer needs and innovate together.
Liu Jun said, "In the past few years, we have witnessed China's consumption upgrade, and we have increased our investment in innovation in the Chinese market. I believe that cargill will bring more innovative products to the Chinese market in the future. (End)
Source: China News Network