Mooncakes as a traditional holiday food, is not limited to the festival, with the popularity of leisure food and the rise of afternoon tea habits, the same as baked goods mooncakes, but also to fully meet the tastes of different consumers, innovative research and development of new products.
Dingfengzhen, as the first batch of Chinese time-honored food enterprises in China, was rated as a provincial intangible cultural heritage in 2009, and won the title of "China Famous Cake", the highest award in the industry, for 12 consecutive years, and in 2020, Dingfengzhen and Eurasia Group and other enterprises jointly won the "Top Ten Famous Enterprises in Changchun" and other honors. This year coincides with the 110th anniversary of the founding of Dingfengzhen, a long-established company that is constantly innovating and developing new products while inheriting traditional craftsmanship.
A few days ago, the reporter found that Dingfeng really has a series of unheard of new mooncakes that have broken into the field of vision - Ji-style mooncakes, quinoa mooncakes, and improved southern-style puff pastry mooncakes. At the counter, there was a bustling crowd. Mr. Zhang, a citizen who has just finished checking out, carries two large gift boxes in his hand. He said that soon the Mid-Autumn Festival is coming, he plans to buy some mooncakes for his family to taste, but the elderly in the family pay special attention to health, small also clamor to lose weight, originally very difficult, just saw the Ji-style mooncake launched here, "low oil, low sugar, low fat" in line with the requirements of the elderly, at the same time, for both to taste the festival food and pay attention to maintaining the body, control the intake of energy dual needs of the daughter, this mooncake is also the most in line with expectations!
Photo courtesy of DingfengZhen
In the Eurasian store, Xiaobian saw that the pastry chef wearing a high chef's hat and a white uniform kneaded the dough in a closed and transparent compartment, gloves, masks and other protective facilities were worn neatly, and under a pair of clever hands, a dough of almost the same size was quickly kneaded and formed, wrapped in filling, poured into the mold in one go, sent into the oven for baking soon, a sweet aroma drifted out. People can't help but swallow their saliva.
Taking the Ji-style mooncake as an example, Dingfengzhen has launched a total of 4 Ji-style mooncake gift boxes of "Jitian, Good Luck, Jidi Haofu, Jiren Haoli, Jihe Haoshi" this year, as well as Ji-style Wuren, Ji-style Black Sesame, Ji-style Sea Salt Su Seed, Ji-style Pecan and other bagged products, which can be described as many styles and surprises!
Ji-style mooncakes range in price from tens of yuan to more than 100 yuan, to meet the different shopping needs of mass consumer groups, is "the people can afford to eat the mooncakes"; the taste is unique, a change in the traditional Beijing-style mooncake heavy sugar heavy oil flavor, crisp and soft, especially the Ji-style sea salt Su seed mooncake, sweet and salty, moderately sweet and salty, just in line with the northeast people's heavy salt eating habits; the ingredients are selected in the changbai mountain deep mountains picked walnut kernels and pine kernels, Songyuan four red peanuts and other local jilin specialties. Ji-style mooncakes also have the unique flavor characteristics of Jilin Province, with the main slogan: "Our Jilin people's own mooncakes!" ”
According to reports, in addition to using new ingredients and new tastes, Ji-style mooncakes also adopt new processes and new standards: this mooncake integrates new technologies into the sugar mixing process in the traditional pulp extraction process, which greatly reduces the fat index and total sugar index, making it present a new highlight of a healthy diet of "low oil, low sugar and low fat"! At the same time, the physical and chemical indicators of Ji-style mooncakes are far superior to the index requirements of other types of mooncake standards in national standards.
Also eye-catching to consumers are the quinoa mooncake and the Southern Puff pastry series. Quinoa is a quinoa plant that grows on plateaus and has been identified by the Food and Agriculture Organization of the United Nations as the only food that can meet all the nutrients needed by humans in a single crop. It is a whole grain whole nutrition complete protein alkaline food, its protein content is comparable to beef, and its quality is no less than meat-derived protein and milk-derived protein. Quinoa contains a rich variety of amino acids, in addition to the 9 kinds of essential amino acids that humans must have, it also contains many non-essential amino acids, especially the lysine that most other crops do not have, and contains a rich variety and high content of mineral elements, as well as a variety of vitamins required for normal metabolism of the human body, without cholesterol and gluten, sugar content, fat content and calories are at a low level. Based on the recognition of more and more people on the nutritional value of quinoa, from the perspective of improving the nutritional value of mooncakes, Dingfengzhen has developed this new nutritional mooncake rich in high-quality protein.
A series of innovatively developed mooncakes by Dingfengzhen explore new ways and seek new chapters for the Jilin food industry, enrich the food culture of the people of Jilin and make the Jilin brand achieve another leap!
China Jilin Network Ji Ke App reporter Wang Yin/Wen/Photography