01
Last week, the first phase of the efc (European and American financial center) serviced apartment in the future science and technology city was delivered, and I went to see it, and the house was very well built, and the glass curtain wall poured down from the roof of the building.
At the scene, I also saw a lot of intermediaries, they were peddling business to the owners, whether it was leasing or listing, the conditions offered were extremely attractive.
EFC south-facing hotel-style apartments, the rent offered by the intermediary, mostly around 4,000 yuan / month, has caught up with the rent of the surrounding residences.
Extraordinary efc (European and American Financial City)
As for the selling price, there is an intermediary to issue a price of 23,000 yuan / square meter after tax, which is almost twice the price when it was purchased two years ago.
This is perhaps the best of times for serviced apartments. On the one hand, after the residential purchase restriction, a large amount of funds poured into the hotel-style apartment market, resulting in a transaction volume and house price flying together; on the other hand, the state launched the "rental era" and advocated the "rent-purchase equal rights", which made the status of the hotel-style apartment change overnight.
Of course, for The serviced apartment market in Hangzhou, there is also an important basis behind it, that is, the new industry and new economy established by Hangzhou have allowed a steady stream of young people to run to this city.
02
With house prices doubling in two years and rents far above residential, it was hard to imagine that serviced apartments could grow like this.
Many people say that this is related to the rise of new industries and new economies in Hangzhou, and when this new industry and new economy are distributed in a dot-like manner, the demand for serviced apartments will be developed everywhere.
This is how the riverside serviced apartments were developed. It is with the growth of high-tech enterprises such as Ali, Huawei, Hikvision and so on, Binjiang's serviced apartments have soared, not only the latest price has reached nearly 40,000, but also the rent has always been in The Bull Ear of Hangzhou's districts, which is recognized as the best place for hotel apartments to grow.
Regional benchmark "Fuchun Xintiandi" (renderings)
Similarly, Fuyang did not have many hotel-style apartments in the past, but after the opening of Fuchun Xintiandi, more than 300 houses were sold out in less than half a day, which was supported by the population import brought by the new economy.
Compared with areas such as Binjiang and Fuyang, the current demand for hotel-style apartments has only just begun, and a larger number of demands are far from coming, which makes more people firmly believe that today in these places to find hotel apartments, it is still at the low point of value investment, and its future growth may be a copy of efc.
03
Why is there more demand in the future? Let's take Fuyang as an example and do some analysis.
In addition to the drive of new industries and new economies, an important reason is that this area is still on the eve of great changes.
Like Fuyang, there are at least three major heavyweights in the future that can be cashed in the short term. The first is the Asian Games. Fuyang will host many projects in the 19th Asian Games, and the first batch of handball, shooting, archery and other venues have been built. This will be a once-in-a-lifetime opportunity to upgrade the urban appearance of Fuyang.
The second is the Hangzhou-Huangzhou high-speed railway, which will be opened at the end of next year. The west of Hangzhou, with beautiful scenery and environmental endowments, is a purposeful city for many people to vacation and retire, and the opening of high-speed rail can bring more people from other provinces. At that time, Shanghainese people will no longer have to live in the "foreign homestay" of Moganshan for a night of a few thousand, and directly come to Fuyang to feel the mountains and rivers paved by Huang Gongwang.
The location of Fuchun Xintiandi and the favorable geographical map
The third is the extension of intercity railways and rainbow expressways. The former will be seamlessly connected to Hangzhou Metro Line 6; the latter will be controlled within 20 minutes of the future drive from Binjiang to Fuyang. Xiaoshan and Yuhang spent a relatively long time integrating into Hangzhou in the past, which is related to the fact that Hangzhou was not strong enough at that time. Today's Hangzhou is in the best period of development in history, and its own radiation capacity is no longer the same. Fuyang must have merged into Hangzhou faster than Xiaoshan and Yuhang.
This makes Fuyang expected to undertake more people from Hangzhou and even outside Hangzhou in a short period of time, constituting another army of Fuyang hotel apartment consumption.
What Fuchun Xintiandi is about to push is the top product of the hotel-style apartment built on the only high-end complex in Binjiang West - the executive mansion, and the current price is only about half of the similar products in Binjiang, so the crowd is attracted to a large number.
04
Of course, this is not to say that in a place like Fuyang, all hotel apartment projects can be purchased and will have good returns.
In my personal experience, buying a serviced apartment can only buy two main categories. A large category is the absolute benchmark of the region, such as efc, MixC, Fuchun Xintiandi, because it is a comprehensive system, but also a project promoted by the local government, occupying the core of the city, enjoying the treatment of stars, and having considerable ability to absorb and gather. People who pursue quality in the area will choose such properties to live.
Occupy the core of the city and enjoy the treatment of stardom (intention map)
Another big category is not to consider any factors, the only thing in mind is the rental income itself, for the house and the project itself, there is no big requirement, as long as the price is low enough, enough to produce rental returns.
These are two completely different investment ideas, and there will be different directions in the market in the future. Projects like Fuchun Xintiandi, which aims to lead "Fuyang for 20 years", will be better at least in terms of investment security.
Enjoyable living, home in a luxury hotel (intent map)
Compared with the first phase of the b tower product, the upcoming a tower itself is more upgraded in terms of value, with Narada Hotel Group's supporting services, independent hardcover hotel lobby, is a enjoyment-type living, known as the home in the luxury hotel.