The blind box appeals in the uncertainty of returns. When low investment brings high returns, the sense of pleasure obtained is strong, and when the corresponding expectations are not met, it is easy to derive a fanatical gambler mentality. For example, a set of a series of cartoon dolls, for people with collection habits, in order to achieve the goal of full collection, there will inevitably be multiple purchases, but the more they buy, the more repeated results appear, obviously the blind box is a deep pit for them. According to the model of clear price marking, a set of dolls should have a fixed price, but after the conversion to a blind box method in the case of the same unit price of the goods, especially for the purpose of collection, sales only increased. Among them, the uncertainty in this can be further divided into asymmetric extraction according to the actual production of dolls.
Suppose a blind box series of puppets have 5 types, the total production volume is 10,000, the production situation is that these 5 types are produced 2,000, the production situation is that 5 types are produced in different proportions, and the subsequent batch of goods is put on the market in the form of blind boxes. Under the conditions of situation one, the consumer purchases the 5 dolls after purchase is equal to the possibility, which will be relatively easy to achieve full collection; and under the conditions of situation two, the probability of consumers extracting these 5 dolls is unequal, especially in the case of the supplier greatly reducing the production of a certain doll, even if the cost of producing these dolls is the same, it is more demanding to achieve full collection. As a result, the latter situation has greatly mobilized consumers' determination to achieve full investment, and the popular blind boxes have also appeared to sell at high prices.
Merchants with a little conscience may also indicate the corresponding extraction probability of each doll on the blind box. Even if we know the probability, our goal is to convert from full collection to a specific model under the blind box series, which is still a lot of investment. A specific model marked with a 10% probability of winning is not that you will draw 10 times and you will inevitably draw. Since the consumer cannot know the overall situation, it can be simply regarded as a repeated sampling situation, and the following conditions are discussed around this condition. 10% of this probability represents only the overall sampling situation, such as 100 times, the first 50 times are not drawn, and in the last 50 times but drawn 8, 9 times, that is, in the case of this 100 draws, the average is about every 10 times will be drawn, which is already considered a more ideal situation, in many cases may be 100 draws only 3, 4 draws or even no draws. In addition, each draw has no correlation with the next draw, and it will not mean that your next draw increases because you did not draw this time. Of course, there will be people with good luck, there will also be people with bad luck, one belongs to the minority, and the other is the majority.
There are many disguised ways of blind box consumption in the market, but the core is the extraction of goods around this uncertainty. In the game, the character draws cards in the same way as the blind box, which is also the most stable way for game companies to make money. A character whose explicit probability of extraction is only one percent or even one in a thousand, as long as the game dealer is in place, a large number of players will pay for it. The bookmaker sets the rules, the odds are tied to the return, and the gambler is deeply attracted by the return, knowing or not knowing that he is in an unfavorable situation and still entering the market. Controlling the number of participations, with a small bo, can be the right to entertainment, but upgrade to a large bo, that is about equal to the white give.
Blind boxes are clearly visible to suppliers and blind numb to consumers. It is recommended to choose a clear price to determine the output of the resource input method, combined with their own economic level of rational consumption.