Nanxiang small cage steamed buns, open onion oil mixed noodles, full-color chicken and duck blood soup, Ningbo soup dumplings... Rich and diverse snacks with Shanghai characteristics, the fourth CIIE constituted a beautiful food landscape.
This year, Shanghai's time-honored Yuyuan Garden Restaurant debuted in the Shanghai Comprehensive Image Pavilion of the Expo, with the theme of "The Beauty of the Four Seasons of Spring, Summer, Autumn and Winter", the Green Wave Corridor, Nanxiang Mantou Shop, Songhe Tower, Shanghai Pear Paste Candy and the new food brand "True Taste Home" were jointly connected, and the "online craftsmen live broadcast + offline cultural interaction" was used to three-dimensionally interpret the "oriental aesthetics" engraved in the time-honored culture.
Yu Garden food sings the protagonist
As one of the highlights of this expo, the Shanghai Comprehensive Image Pavilion, with the theme of "Brand Shanghai, Capital of Digital Wisdom", is divided into three major sections: "Centennial Huazhang", "Sustainable Fashion" and "Intelligent Future", focusing on the beautiful vision of Shanghai to build a humanistic city, an ecological city and an innovative city by 2035.
Yuyuan Diet is one of the "protagonists" of the "Centennial Huazhang" section. As a representative of "Taste of Shanghai", Yuyuan Food and Beverage has participated in the catering guarantee of Shanghai Snack Bar for four consecutive years.
At the scene of the "Centennial Huazhang" section, Nanxiang Xiaolong Steamed Bun from Yuyuan Nanxiang Mantou Shop, Haipai Pictographic Dim sum in The Green Wave Corridor, Babao Duck of Shanghai Old Hotel, Net Vegetarian Vegetable Bun of Chunfeng Songyue Building, Squirrel Cinnamon Fish of Songhe Tower, Pear Paste Lollipop, etc., these time-honored classic dishes correspond to the elements of different seasons of spring, summer, autumn and winter, showing the differences in the four seasons and the interpretation of the traditional food concept of "not eating from time to time".
Shanghai famous food is made on the spot
Among the dim sum sets displayed at the Green Wave Gallery, in addition to the familiar madame set, there is also a pictographic boat spot specially made for King Sihamoni of Cambodia in March this year. Fruits, flowers, animals... Common elements in life have become the inspiration for Wang Shijia, the "queen of dim sum" in the Green Wave Gallery, to make dim sum.
"There is a saying in Shanghai that 'only people wait for the small cage, there is no small cage and so on', and the small cage steamed bun must be steamed and eaten to be delicious." You Yumin, the sixth generation of non-hereditary heirs of Nanxiang Xiaolong's craftsmanship, is also stationed in the Shanghai Snack Bar this year, she said while opening the steamer with her hands and feet, the heat that came out of the moment made many customers subconsciously retreat, but she put the Xiaolong steamed buns into the lunch box as usual and handed them to the customers waiting in line. "Xiaolong steamed bun is a representative snack in Shanghai, and you must try it at the Expo!" Audience member Mr. Wang said.
There are also special snacks such as freshly boiled Ningbo soup dumplings, vegetarian dish buns from Songyue Lou, full-color chicken and duck blood soup from Lao Songsheng, and noodles with open onion oil. At the same time, the open stalls can also allow every guest participating in the Expo to not only watch the production process on the spot, but also taste the taste of food.
You Yumin, the sixth-generation non-hereditary inheritor of Nanxiang Xiaolong's production skills, Wang Shijia, deputy general manager of Lubo Gallery, and Wu Shengzhong, the third-generation non-hereditary inheritor of Pear Paste Candy, came to the scene with their respective apprentices and interacted with the audience inside and outside the Expo Through Douyin live broadcast.
Through the live interpretation of the Expo and the live broadcast of Douyin, You Yumin and Wu Shengzhong, two intangible cultural heritage craftsmen of Shanghai's long-established brands, also "went out of the circle" together.
Pre-packaged products are engraved with time-honored brands
Not long ago, Yuyuan Catering's new food brand "True Taste" was launched in Shanghai, and its old "fist" products such as Shanghai Old Hotel, Green Wave Corridor, Spring Wind Songyue Tower, Songhe Tower and other old brands took the lead in carrying out joint cooperation, with delicious and convenient pre-packaging as the carrier, the Su-style red soup noodles of Songhe Tower, the vegetarian dish package of Chunfeng Songyue Building, the Haipai dim sum of Green Wave Corridor, the Eight Treasure Duck of Shanghai Old Hotel and other old-fashioned "fist" products into pre-packaged products, and it is also easy to "reproduce" time-honored foods at home.
The trendy packaging design and the classic time-honored signature products, the special cp combination makes the "real taste home" arouse the interest of many viewers, many people consult on the spot whether they can try to buy, and some people simply open the mobile phone app to buy directly. Mr. Zhang, an audience member, said: "I have eaten the vegetarian food bun of Songyue Lou before and think it is very good, especially suitable for the elderly at home. Now you can buy directly online express delivery to your home, steaming can be eaten very conveniently! ”
The appearance of "True Taste" together with many time-honored brands at the Expo is an important display of the new consumption era Chinese adhering to the tradition at the same time, constantly pursuing a changeable and innovative lifestyle and aesthetic attitude to the world.
Text/Beijing Youth Daily reporter Liu Shenliang
Editor/Fan Hongwei