The fourth session of the Expo officially kicked off, the Expo specially set up the "Shanghai Comprehensive Image Pavilion", with the theme of "Brand Shanghai, The Capital of Digital Wisdom", divided into three sections of "Centennial Chapter", "Sustainable Fashion" and "Intelligent Future", to show the cultural heritage and unique charm behind Shanghai's time-honored brand to Chinese and foreign guests, and actively add color to the Expo.
In the "Centennial Chapter" exhibition area, Huangpu has a total of 9 time-honored brands to display + experience, showing the inheritance and innovation of Shanghai's local intangible cultural heritage and time-honored brands, and through the excavation of Chinese traditional culture and brand cultural value, combined with the innovative needs of young consumer groups, to show the world the cultural history and creative innovation of China's time-honored brands.
Yuyuan Co., Ltd., as the enterprise that participated in the most exhibition in the "Centennial Huazhang" exhibition area, presented a "feast at a table" to Chinese and foreign guests, and the new brand "True Taste Home" appeared at the Expo, jointly named Songhe Tower, Spring Wind Songyue Building, Green Wave Gallery, Shanghai Old Hotel and other well-known long-established brands, launched frozen and normal temperature prepackaged products, which can be easily taken home by consumers. In addition, Tong Han Chun Tang will bring a display of the paste, and the pharmacist will adhere to the spirit of craftsmanship and customize the process of processing the paste according to the ancient method.
At the moment of adapting to the new consumption environment, huangpu long-established brands not only adhere to their own cultural accumulation and brand story, but also keep up with the pace of product, technology and model evolution, and explore creative new ways to complete the process of "renewal".
Shen Dacheng and Xinghualou concentrated on displaying new products and fashion products, together with other shanghai time-honored brands, with the 24 solar terms as the context, displayed a series of new products and souvenirs such as Spring Birthday Gift Box, Xiantao Birthday Gift Box and Dumplings, Moon Cakes, etc., with exquisite design and packaging, fully interpreting the theme of "The City Makes Life Better".
As one of the few senior art management institutions in the industry, Duo Yunxuan brought four famous woodblock watermark works of "Spring, Summer, Autumn and Winter" to the exhibition, showing the ancient engraving and printing technology originating from China. At the same time, there are also literary gifts such as clouds and clouds, proud of the moon, spring rain, hao, snow set pen, etc., paying tribute to Chinese culture.