On the evening of November 4th, Zhejiang Satellite TV's national tide slow travel variety show "Beautiful Star City" premiered, this variety show with the theme of "exploring the new national tide, pursuing the sense of belonging of the people", invited Chen Huan, Wu Jiacheng and others as resident guests to jointly explore the city's "star" landmarks and explore the trend of new cultural creations.
The resident guests of "Beautiful Star City" are paired with flying guests, and each issue explores the urban "Star Reward Official" of a city, and through the "Star Reward Official" to complete the punch card task, understand the national tide story and culture behind the "Star Reward Official". The first issue of "Beautiful Star City" came to Hangzhou, Zhejiang Province, in this issue we not only saw the century-old shop Fang HuichunTang, which inherits the skills of traditional Chinese medicine, but also saw the traditional embroidery techniques such as Nangong embroidery in the traditional costume making techniques. In addition, this program also has the characteristics of traditional travel slow variety show, showing the architecture of the integration of tradition and modernity in Hangzhou urban area, and also taking the audience to understand the story behind Hangzhou's local food Dingsheng Cake and Flower Chicken through the experience of several guests, which is not only the excavation and publicity of the national tide intangible cultural heritage, but also the city business card of Hangzhou city with good flashes and good water and good tourism.
It is understood that "Beautiful Star City" will also visit ten cities such as Mao County, Songpan, Xi'an, and many intangible cultural heritage skills and inheritors such as Li Hui, a non-hereditary inheritor of Qiang embroidery, and Wang Shenghong, a non-hereditary inheritor of traditional costume making skills, will appear in front of the audience.
"National Tide + Variety" In recent years, the new trend of variety shows, in 2018, domestic brands have changed from "local" to "tide brand", more and more intangible cultural heritage skills have been seen, and "National Style" has also become a fashion vane sought after by young people. This national wind has also blown to the field of variety production, from "Shangxin Forbidden City" to yesterday's official announcement of the national tide music variety show "China Tide" to the "Beautiful Star City" that is being broadcast on Zhejiang Satellite TV, the addition of variety shows has empowered the old brand and created opportunities for new brands. "Beautiful Star City" is committed to excavating the highlights of urban culture, exploring intangible cultural heritage skills, popularizing traditional handicraft products, allowing the audience to feel the city scenery while understanding the cultural heritage of different cities, which is also a useful exploration in the integration of culture and tourism.
Yangzi Evening News | Purple Cow News reporter Shen Zhao
Proofread by Xu Heng
Source: Purple Cow News