Los Angeles graphic designer Yanwen Hang won two Platinum Muse Awards and one Golden Muse award at this year's Muse Creative Awards International Competition.
The Muse Creative Awards, organized by the International Design Association (IAA) in the United States, are one of the most influential international awards in the field of creative design worldwide. This year's Muse Creativity Awards and Muse Design Awards received a total of 4,876 entries from around the world. The International Design Awards Association (iAA), the creator of the award, judged a diverse competition of professionals by setting rigorous evaluation criteria and judging up to 46 jurors from 25 countries and regions. The muse awards programme consistently recognises professionals in the creative and design fields, promotes the outstanding work of entrants, and is one of the leading projects to recognize outstanding individuals in the field of creativity and design.
Hang Yanwen is a graphic designer who is active on the international stage and has won several awards and honors. In addition to the Muse Creativity Award, Hang Yanwen also won the 2019 Adobe Design Achievement Best Creative Award. Her work has also won a typographic excellence from the type director club, a silver medal from the graphis award, and has been featured in The World's Best Typography 41 and TDC66 World Tour.
Hang Yanwen believes that graphic design has the ability to reveal and reconstruct complex hidden social information. She focuses on typography and brand image design. In addition to graphic design, she also experimented with a variety of different physical media to broaden her creative abilities. Exposing film in the darkroom, etching copper plates with acid, and shaping clay on pottery wheels, her experience learning pure art has led her to value the creative process rather than just the result. She believes that combining empathy, curiosity and passion can create something that is solid and will stand the test of time.
In addition to creating commercial value with her design works, she also insists on what she insists on, and uses graphic design to discuss social issues. Hang Yanwen said, "Many people think that becoming a graphic designer is a profession and a way to make a living. But in my opinion, graphic design, like the pure medium of painting, sculpture or installation design, is a medium of artistic expression. ”
"Don't get too caught up in design techniques, they will eventually improve over time and practice," she said at the end of the conversation, giving two tips to people who want to improve their creative industry skills, "The most dangerous thing is to focus only on keeping up with the so-called design trends and give up your identity as a creator." ”
Founded in New York, USA, the 2015 Muse Design Awards is an international design competition for creative professionals and companies in various design fields, organized by the International Design Awards Association (iaa), which is one of the most influential international awards in the field of creative design in the world, this award is known for its strict judging system and high-quality judging standards, attracting many internationally renowned brands and design companies every year. The awards solicit designs from a wide range of fields such as architecture, interiors, products, landscape, lighting, packaging, fashion and more.