Principal foreplay
A city called "Zen"
......
Text / Nie Fanding
Dean of China IP Business School
"China City No. 1 IP Plan"
City 65
《Fo Shan No.1 ip proposal》
Note: "China City No. 1 IP Plan" referred to as cipp, similar to Kumamoto Kumamoto Prefecture, the most core local cultural resources are designed into a unique IP image, and fully linked with local industries to empower, so as to drive the exponential upgrading of the regional economy.
"China City No. 1 IP Plan" has been proposed cities:
Kucha, Leshan, Zigong, Zhongxiang, Huzhou, Puyang, Huizhou, Wenzhou, Tongren, Wuhan, Daming, Changchun, Taiyuan, Zhenjiang, Nanyang, Zhangye, Anqing, Fuzhou, Shexian, Wuxi, Wuwei, Ningbo, Shanghai, Yulin, Xuzhou, Linzi, WeiXian, Anyang, Liaocheng, Changshan, Shouxian, Baoding, Tianjin, Lhasa, Beijing, Guilin, Dali, Kunming, Zunyi, Guangzhou, Chongqing, Chengdu, Xi'an, Changsha, Jingzhou, Hangzhou, Chengde, Yan'an, Kaifeng, Handan, Yangzhou, Quanzhou, Suzhou, Nanjing, Datong, Shenyang, Jingdezhen, Luoyang, Shaoxing, Hanzhong, Hohhot, Zhengding, WudangShan...
There are a total of 135 national historical and cultural cities in the country
hi all I am Uncle Ding, the last issue is the great and mysterious Silk Road ancient city Ofuca (Guizi), today is Foshan, Guangdong, mention Foshan, objectively speaking, the public is not low, which is not unrelated to the continuous popularity of movies such as "Huang Feihong" and "Ip Man" in these years.
But in fact, Foshan has always been an important town in Lingnan in Chinese history, of which the world is four gatherings: "North is Beijing Division, South is Foshan, East is Suzhou, West is Hankou", there is a foshan seat, in addition, China's four ancient towns also have a Foshan seat! Foshan Town in Guangdong, JingdeZhen in Jiangxi, Hankou Town in Hubei Province, and Zhuxian Town in Henan Province show that Foshan's status in South China at that time was high.
To interject, there are many places in China that are classified together in an uncultural but same dimension (theme), such as the four ancient cities (Pingyao Ancient City, Huizhou Ancient City, Lijiang Ancient City, Langzhong Ancient City), such as the four famous towns just mentioned, and then the four grottoes (Yungang Grottoes, Longmen Grottoes, Dunhuang Grottoes, Tianshui Grottoes) and so on, which is a very good communication theme and natural potential energy, you can introduce the idea of cultural sharing IP that I talked about before, about this part of the content, children who have not heard of it can look at my previous content.
Back again, Foshan is a typical low-key luxury city with connotation, on the economy, the province is second only to Guangzhou and Shenzhen, gdp of more than one trillion, textile, pottery, medicinal materials and other industries are very large-scale, history and culture and complex and profound, here recommend a cattle book: "Foshan Memory", known as "Foshan cultural living archives".
However, because Uncle Ding focuses on the theme of cultural commercialization of urban cultural tourism IP, more attention is still paid to relatively explicit cultural elements, so here I will first say the most well-known martial arts IP in Foshan: Huang Feihong.
We know huang feihong, mainly rely on film and television, especially jet Li starring several most influential, the Foshan shadowless foot this kung fu to the entire Chinese circle, but interesting is that as early as Jet Li, from 1949, Hong Kong filmmakers made more than a hundred films about Huang Feihong in one go, it can be said that Huang Feihong has become a symbol of national consciousness awakening. Although there are many jokes and side talks, the overall grasp of the character and spiritual core is still very accurate.
Huang Feihong is indeed a famous master of the Southern Fist School in history, a master of lingnan martial arts, who served as the head instructor of the local Qing army for a long time during the Guangxu Xuantong period, and was also a famous doctor who saved lives and helped the injured, especially the surgical bruises. More importantly, Master Huang was very avant-garde, breaking the view that martial arts favored sons over women, and was one of the first martial artists to accept female disciples and organize female lion teams.
And Huang Feihong has made bold innovations in the folk traditional art of waking the lion, integrating dance, martial arts, acrobatics, strength, and aesthetics to form a new school of lion awakening, and today you see the superb lion dance skills of Huang Feihong in "The Lion King", which is actually not exaggerated.
In addition, the hero must have a beautiful contrast, of course, the most famous is the thirteenth aunt, but it should be an artistic imagination, Master Huang has four wives, all of which are continuations, the fourth was married when Huang Feihong was in his fifties, it should be about 30 years younger than Huang Feihong, because the first three died of disease, Master Huang Fei felt that he had a wife, so the fourth was married as a concubine, this lady was called Mo Guilan, who died in Hong Kong until 1986.
A funny thing is that today we can find photos of Huang Feihong on the Internet, but in fact, all the photos of Huang Feihong's life were burned in a fire, and then the Hong Kong media asked Mo Guilan for photos, and Mo Guilan handed over to the media the photos of her husband Who most resembled the fourth son, Huang Hanxi, in middle age, so this photo was passed on as a standard photo of Huang Feihong.
In addition, the martial arts of Foshan are not only Huang Feihong, but also more recent Ip Man and Bruce Lee, because these two are very close to today, and I will not repeat them here.
Next, let's briefly outline Foshan. Foshan referred to as "Zen", in addition to just said that the world's four gatherings, one of the four famous towns, as well as the town of pottery, the town of martial arts, the hometown of Cantonese opera, is China's dragon boat dragon lion cultural city, the birthplace of Cantonese opera, since ancient times the economy has developed thieves, in history Wenjinshi reached 786 people, 98 Wujinshi, nearly 4,000 people, the number is very frightening.
Also, how did the name Foshan come about?
Foshan was called Jihua Township in ancient times. Later, on a certain day in the second year of Tang Zhenguan, on a mountain called Tapogang, it was full of color, and later three bronze Buddhas were dug up, and when the Buddha statues were removed, a clear spring gushed out, and later a well was built to draw water, and the temple was rebuilt to enshrine three bronze statues, and later people thought that this was the mountain of the Buddha," so it was named "Foshan".
Then there are Foshan worth mentioning is the Foshan Ancestral Temple, Xiqiao Mountain and other composition of the "Foshan New Eight Views", as well as to experience the spirit of a generation of grandmasters Ip Man Memorial Hall and Huang Feihong Memorial Hall, if you are a lover of opera, you can also go to feel the Qionghua Guild Hall red boat mooring evening sand, thousands of people to see the Grand View of Qionghua.
Foshan Ancestral Temple
Qiongshan Hall
In addition, Foshan is also the "food town" of the Pearl River Delta, one of the birthplaces of Cantonese cuisine, and belongs to Cantonese cuisine among Cantonese cuisines. In particular, Shunde has been awarded the title of "Gastronomy Capital" by UNESCO.
There are too many delicious foods, such as Foshan Zha Hoof, Foshan Gong Sesame Cake, Daliang Pheasant Roll, Da liang, Da Liang Ginger Juice Bumping Milk, Fried Milk, Double Skin Milk, Xiaofeng Cake, Nanhai Fish Raw, Dafu Cake, Jiujiang Fried Heap, Sanshui Paparazzi Duck, Crystal Dumplings, Sweet Shoot Steamed Cake, Xiqiao Flatbread, Foshan Nine-Layer Cake, Shiwan Fish Breast, Foshan Zhuhou Sauce, Silkworm Chrysalis, White Sugar Cotton Cake, Ying Ji Wonton Noodles, Jinyuan Restaurant Sweet Shoot Steamed Cake, Fenning Sugar Cotton Cake, Da Can Zhuangyuan and The First Congee, Blind Cake, Gaomingse Powder, etc.
Okay, after roughly sketching, let's start the first task: to determine the cultural elements of Foshan No. 1. Directly speaking, the creation of the city No. 1 IP, the need to privatize the design must be the highest awareness in the public mind and the best in the large cultural category to occupy the head advantage of the element, based on this, of all cultural elements, non-martial arts.
The second task is to refine foshan's urban historical temperament, synthesizing multi-faceted labels, which I distill into a compound tone of gentle and straight sense and slow-paced sense of urban prosperity.
Specific to the IP image creation, it must be privatized the image of a martial artist, and Huang Feihong should be more appropriate, first, because the film and television IP is well-known enough, has a very stable personality profile and spiritual core in the folk, and his time is relatively long, the deductible content is very rich, in addition, the image of this martial artist should implant the elements of the lion dance into it, highlighting the absolute difference of Foshan.
To say more, I found on the Internet that Foshan Nanhai County made a group of urban mascots last year, using the image of the Southern Lion and the Dragon Boat, and many failed mascots in many cities, there is the so-called cute, but the problem is too low, still in the mascot big head doll stage, there is no IP image personification deduction, flowing in the line of life, so that the logic of the mascot will not have any underlying drive for the urban cultural tourism industry.
Ok, today's Foshan is here, the next issue will talk about yasheng's hometown, think about where it is? In addition, all inquiries about the "China City No. 1 IP Plan" or other cultural and tourism cooperation, please send a unified email to the [email protected]
Next Friday at 9pm, we'll see you in another city, goodbye!
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Famous IP planner: Nie Fanding
Dean & Chief Cultural Officer, China IP Business School
Chief Cultural Tourism Expert of China Transmission Group, Ministry of Culture and Tourism of the People's Republic of China
Chief IP expert of the College of Culture and Industry of Chinese University
Chairman of Jiumai Consulting; CEO of Yiwo Crazy
Rotating Chairman of CIPP China Cultural Tourism Alliance