A seed buried in the ground can take root in a week, and a culture of play wants to take root much longer than that.
Since 2015, in the six years that "Glory of kings" has passed, heroes such as armor, Gongsun Li, and Baili Shou covenant have appeared one after another, and players have naturally noticed their stories when using these heroes to conquer the King's Canyon.
Today, heroes don't just exist in Kings Canyon. On the 2021 Co-Creation Night, Glory of Kings announced a series of new developments in game derivative content, including the hero series movie concept film, the "Glory of Kings" animated drama concept trailer, and the first performance trailer of "Glory of Kings" first musical "Picking Stars".
It seems that overnight, the derivative content of "Glory of Kings" began to blow up, but the grass snake gray line, the pulse of thousands of miles, everything is the result of accumulation and precipitation.
In the past six years, "Glory of Kings" has invested a lot of effort in the game's worldview construction and hero background story setting, which is doomed to be bumpy for MOBA games that are not suitable for narrative, but now, the story caused by the "continuation of civilization on the new planets of earth humans" that players see has matured and has complete world rules and world backgrounds.
When the worldview has been decided, it is only a matter of time before the game text expands from multiple art forms. The king may be very small, but the hero's story is boundless, in the movie, drama, musical and other forms, we see the hundred mile covenant, armor, Yao and other heroes out of the background story, become a more three-dimensional and perceptible existence.
These new stories can land, drawing nourishment from the foundation of the "Glory of Kings" worldview, but in the future, they will become the existence of sending nutrients to "Glory of Kings" and become the new "tree of life" of the game.
The road ahead of Mo Dao is full of dangers and obstacles
A complete worldview is not a necessity of the game, but it is the existence of an increase in the upper limit of the game.
McLuhan wrote in Understanding the Medium: "Games are the context of human design and control, an extension of group perception that allows people to rest from their usual patterns." "A phrase that speaks to the essential function of games, that is, to dissipate people's realistic pressure with entertainment.
Games that do not have a worldview, but have a certain degree of playability, can also achieve the mission of relieving stress, but they may not go far because of the lack of irreplaceability. Only a grand story created by a complete worldview can make the game a culture and build a cultural circle.
Among all game genres, RPG (role-playing games) has a natural advantage in storytelling, because the main plot and side plot can assume narrative functions, while MOBA, FPS and other games are at opposite extremes with RPGs, because they emphasize the ultimate battle experience, not immersive narrative.
There are many obstacles ahead, but "Glory of Kings" has not given up.
In the early days, "Glory of Kings" began to create a background story for heroes, and in the versions of "Prequel to the Gods", "Nine Songs of the Eastern Emperor", "Warring States Controversy" and so on, the game presented an era of heroic brawl, and the hero's story also had a strong mythological color. However, everything is difficult at the beginning, and in the early game worldview setting, the relationships and timelines of the characters were not clear.
Around 2017, the worldview construction of "Glory of Kings" ushered in a turning point. As the game's development stabilizes, worldview construction becomes a top priority, and new stories are born.
Once, after the destruction of civilization, a group of superintelligent creatures came to the vibrant blue planet "King's Continent" and used the "Ark Core" to re-establish civilization. This group of super-intelligent creatures became the gods of the King's Continent, they created humans and demon species, and transformed some humans into priests and demon families, at the same time, the original demon species that originally lived in the King's Continent became enslaved by the gods.
The story thus began, the era of origin, the era of gods, and the era of mankind came one after another, and the struggle between different forces such as gods, humans, and demons began. In the human age, the composition of the plates of the King's Continent, such as Minoru Academy, Three-Point Land, and Chang'an Castle, gradually became clear.
Comparing before and after, it is not difficult to see the struggle experienced by "Glory of the King" in the construction of the world view, and it even reorganizes the world view system, the power relations between the major camps and the historical entanglement. The development of things is always spiraling upwards, and the same is true of the worldview construction of "Glory of Kings", fortunately, all the heroes living in the King's Continent eventually merge with this worldview.
A new journey has officially begun.
The journey of a thousand miles has begun
After the worldview was formed, the IP derivative of "Glory of Kings" has a solid foundation. Hero CG is the starting point of the spin-off of Glory of Kings.
In 2020, the new hero Lan's CG animation "Goal" once swept the screen in the circle of friends, and players directly called "who doesn't want a Lan friend". This is not the first hero CG animation of "Glory of Kings", starting in 2018, almost all major versions of "Glory of Kings" will launch CG animations, and the animations and the theme of the version are closely linked, which are adding bricks and tiles to the richness of the world view and hero image.
In the "Five Armies Showdown" version of the CG, Marco Polo, Miyamoto Musashi and other forces gather in Chang'an to compete for the heart of dawn, hinting at the turbulent situation in Chang'an City; later, in Lan's CG animation "Target", the professional killer Lan saves Cai Wenji who escaped with Yuxi, and the complex struggle in three parts of the land surfaces with the story.
The storyline continues to advance, and the worldview of Glory of Kings has begun to truly enter the lives of players. After the release of the CG of "Chang'an That Never Sleeps", players discussed the plot of "Assassinating the Female Emperor", and after the release of the "Target" CG, Lan was ultimately alive or dead, which made countless players feel sad. This means that the player has substituted the hero's story and is also affected by the hero's fate.
Compared with the explicit narrative of RPG games, MOBA games that rely on "character expansion packs" to show the story are undoubtedly implicit in narrative. In order to promote the development of the story and let players feel the heroic stories on the King's Continent more intuitively, clearly and in multiple directions, Glory of the King constantly explores the narrative functions of different art forms and enriches the derivative content. After the Hero CG, symphony became a new form aimed at by Glory of Kings.
In 2019, the King's Glory Symphony Concert led by the China National Symphony Orchestra met with the audience, in which the four chapters of the march, battle, smoke and return of the king heralded the development process of the "King's Continent", and the epic opening song "King's Canyon: Origin" and the ending song "let's play again" set off the story of different periods such as the origin era and the human age in the game.
"The days and nights the summoners spent in this game gave them a clear idea of what was being said behind the concert." There are players.
The exploration of the hero CG and symphony dimension accelerated the experience precipitation of "Glory of Kings", and after that, the IP derivative journey of "Glory of Kings" began to speed up and upgrade. On the 2021 Co-creation Night, derivative content such as movies, dramas, and musicals came together, which means that the IP derivative of "Glory of kings" has entered a new stage of blossoming and scattering.
The moon and the stars are unknown
On the night of co-creation, although the concept film of the hero series film plan announced by "Glory of the King" was less than two minutes, the amount of information was very full, and the separation and reunion, contradictions and bonds of the Baili Shou covenant and the Baili Xuance brothers were all presented in the concept film.
The brothers of "Cowardly Crying Ghost" Baili Xuance and "Pet Brother Crazy Demon" Baili Shou covenant have a high popularity among gamers, and their bumpy experiences and brotherhood once poked many people's tears. Some players have even created a series of stories based on the official settings of the covenant and the mysterious strategy, which shows that the player has a deeper understanding of the heroes, hoping that they will be fuller and more three-dimensional.
In fact, the "Glory of Kings" hero series has been planned for a long time, but in the animation, symphony and other derivative content, the film production is undoubtedly the most difficult and time-consuming. Fortunately, facing difficulties is the consistent style of "Glory of Kings", and it also hopes that this patiently polished movie can pay tribute to national comics while meeting the needs of players.
In the game, the stories of the heroes are presented in the form of words, but in the form of movies, dramas, musicals, etc., the heroes will go to a new world outside the framework of words, and their stories will be more complete.
In the concept preview of the "Glory of the King" animation drama, the hero who plays the protagonist is consistent with the world view of the game, but the image is more full: the armor that is tortured by the power of the ancient demon god and eventually loses his memory, still remembers his sister's voice, will still be "awakened" by family affection; Yao, who came to Minoru Gakuin, seems to be full of youthful spirit, but the belief of "becoming a legend" is buried in his heart.
In addition to the animated drama, the musical "Picking the Stars" also further enriches Yao's character image, presenting his heroic path and growth process with the moment when Yao faces a choice in the exploration of the King's Continent.
The so-called hero, turning the tide is about to fall, helping the building to fall, this is the inherent cognition of heroes in the past and the present, heroes are enshrined on the altar, few people ask "what is the back of the hero", and now, the derivative content of "Glory of the King" tries to deconstruct the multi-faceted nature of the hero.
In the story of the king derivative, the heroes are great, such as in the face of the attack of the horse thief, Baili Shouyue is worried that his brother is in danger, and it is difficult to ignore the villagers who desperately resist the horse thief, in the face of the small family and the great righteousness, he finally struggles to choose the latter. For this, he paid the price of being separated from his brother, but this is the spirit of his being a hero.
At the same time, these spin-off stories also illustrate the issue of "heroes and mortals". From the "Glory of Kings" daily series "Is it the king? At the beginning of the first season, it can also be seen that those heroes from different regions have always adhered to the Great Wall, they have the troubles and sorrows of ordinary people, and they also draw warmth from each other in their daily laughter and anger.
In these stories, the heroes are no longer unattainable, they have fireworks, seven emotions and six desires, just like you and me in reality, the audience will be encouraged by the spirit and belief of the hero, and at the same time have a deeper understanding of the word hero.
Close to reality, perhaps it is the underlying logic of "Glory of kings" to create derivative content, and the core values conveyed by these contents are also universal values related to family, friendship, faith and courage. Some players said: "After watching the content released at the party, I feel that these characters have come alive." "This is the power of being close to reality, the appeal of universal values."
Cheng Wu, vice president of Tencent Group, once said: "The common emotion of human beings is the maximum constant quantity that crosses all variables, which is also the true meaning of good IP. Today, the IP derivative story of "Glory of Kings" is looking for the "common emotions of human beings" mentioned by Cheng Wu.
The "Hero's Journey" has no end
It took six years to blossom and bear fruit, and the IP derivative road of "Glory of kings" is not very fast, but the victory is in the steady walk, which is the most critical.
Nowadays, the derivative content of "Glory of the King" can quickly enter the stage of scale, one is that its development plan is clear and rational, that is, it begins to attack the derivative IP after laying a solid foundation for the world view.
If you venture into the derivative IP early on, it is naturally difficult for players who have little awareness of the game's worldview to have emotional resonance with the characters in the story. Nowadays, most players have a clear understanding of the story of the Great Wall Guard, Minoru Academy, and The Third Land, and it is the most appropriate time to show and enrich the worldview of Glory of Kings through multiple art forms.
Both, the world view and IP derivative content of "Glory of the King" have been developing in the Chinese cultural context, which can more condense the emotions of players and more people for the derivative IP. In the dimension of world view, although the story told by "Glory of the King" has a science fiction color, it conveys the authentic oriental culture, such as su lie, Jia Luo and other heroes' obsession with their hometown, and behind it carries the "homeland feelings" of the Chinese people.
The spin-off stories of Glory of Kings also have oriental philosophies. In Hollywood, film and television works prefer the James Bond style of lone heroism, which is influenced by Western individual heroism, while the spin-off story of "Glory of kings" emphasizes collective heroism, which is the spirit and concept we are more familiar with.
On the 2021 Co-Creation Night, the derivative IP of "Glory of Kings" came in batches, but this is only the beginning. In the world view of "Glory of kings", there are many moving heroic stories, such as being selected for Yaotian, from a chess piece to an abandoned son, and finally using his body to crush the Yixing of the Sikong Zhen conspiracy for the sake of the overall situation; such as remembering the mission of guarding the Great Wall and turning into a shield mountain for the city wall to resist artillery fire, these stories have no lack of value to be told.
All IP derivative stories will eventually become the fruits of the "Tree of Life" of "Glory of Kings", which is born on the game worldview, and will eventually be integrated with the game, becoming a rich player's emotional experience, bringing more long-term vitality to the game. When players are moved by these stories, they will naturally have a deeper bond with the game.
It's hard for a single game to stand forever, but games and the culture contained in those spin-off IPs can go further, because good stories don't get dusted. Glory of Kings has a limited play space, but outside the game, Glory of Kings has no upper limit, because every hero's story is listened to, and every hero has infinite possibilities.
Mirror Entertainment (ID: jingxiangyule) original article
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