This year's "May Day" small long holiday, the consumer goods market in Zhonglou District maintained steady and rapid growth, eating and wearing and other traditional consumption quality upgrades, consumer goods market demand is strong, the festive atmosphere is strong, mainly showing the following characteristics:
First, key commercial and trade enterprises are popular. During the "May Day" period, major shopping malls and supermarkets have planned to launch a series of promotional offers such as store celebrations, commodity discounts, buy gifts, full reductions, and big rewards for membership points to drive popularity, and sales have grown steadily. Among the key commercial and trade enterprises monitored in the region, Taifu Department Store achieved sales of 104 million yuan, an increase of 68.32% year-on-year. Among them, the average daily sales reached 20.9 million yuan, an increase of nearly 6 times compared with the average daily sales of "May Day" in 2019. New Century Mall achieved sales of 11.57 million yuan, an increase of 3.9% year-on-year.
Second, the consumption of gold and silver jewelry has grown strongly. The "May Day" holiday is in the hot file of wedding celebrations, gold jewelry, cosmetics, etc. have become the theme of couples and women's holiday consumption, the gold jewelry counters in major shopping malls are crowded, and traditional gold jewelry is particularly easy to sell. The sales of gold jewelry during the festival of Wuyue International, Taifu and New Century reached 11.287 million yuan, an increase of 18.4% year-on-year.
Third, the potential of catering consumption has been released. On the basis of continuously building online advantages, major catering enterprises have steadily improved offline sales and accelerated the integration of online and offline. During the "May Day" period, detaiheng and Kaizhou, two key monitoring catering enterprises in the region, achieved sales of 575,000 yuan, an increase of 132% year-on-year.
Fourth, the price of daily necessities is stable. During the "May Day" period, Zhonglou District guided commercial and trade circulation enterprises to enrich the variety of commodities, broaden the supply channels, and supply daily necessities in an orderly manner and stabilize prices. Jiangsu Lingjiatang Market Development Co., Ltd. enriches the "vegetable basket" varieties to ensure the price stability of various agricultural and sideline products during the festival. The daily trading volume of the market is about 13,000 tons, including 6,500 tons of vegetables, 2,500 tons of fruits, and 1,000 tons of aquatic products. Lingjiatang market "May Day" five-day sales reached 464 million yuan, an increase of 6.4% year-on-year.
Overall, during the "May Day" holiday in Zhonglou District, the market supply was abundant, the consumption was hot, and the bright spots appeared frequently, laying a solid foundation for the stable and healthy development of consumption throughout the year.