November 2 news, Jingdong officially announced the double 11 first day mobile phone sales, the statistical time is from October 31 at 8 pm to November 1 at 24 pm. The list data shows that the top three brand sales are Xiaomi, realme and Apple. In the single product sales list, the iPhone 13 actually missed the top five.
According to the Jingdong Racing List, in the mobile phone sales list, Redmi K40 ranked first, followed by True Self Q3s, Play 20, iPhone 12, and OPPO K9. The iPhone 13 was squeezed into the seventh place, and sales were not even as good as the previous generation of iPhone 12.
In the sales list of single products below 1,000 yuan, the top three are Play 20, Redmi 9A, and Coolpad COOL20. 1000 ~ 1500 yuan price band sales champion for the real Q3s, 1500 ~ 2000 yuan price band for OPPO K9, 2000 ~ 3000 yuan price band for Redmi K40, 3000 ~ 5000 yuan price segment for Xiaomi 11 Pro, more than 5000 yuan for the iPhone 12.
From the data point of view, this year's iPhone 13 performance is indeed somewhat unexpected, sales are far less than the iPhone 12. Moreover, the iPhone 12 is not as fierce as when it was 618, and the sales of single products do not rank in the top three. Is the price of apple not fragrant enough, or is the price reduction of other Android machines too cruel? As far as the current results are concerned, this may be Apple's worst mix of double 11.
Although Apple's mobile phone brand sales only ranked third, with the price advantage, brand sales still ranked first, ahead of Xiaomi and True Self. Even if the mobile phone is not very moving, Apple's earning power is still unbeatable.
Xiao Lei learned that the current iPhone 12 and iPhone 13 inventory are sufficient, only a small number of SKUs are out of stock, and it is easy to buy if you want to buy. Therefore, apple sales decline, can rule out the inventory shortage factor, it seems that the offer is really not strong enough.
This year's iPhone 13 series has been increased without price increases, during the double 11 period, there is also a discount of 300 ~ 600 yuan, the lowest to the hand price of 5699 yuan, it is reasonable to say that it should be quite fragrant, did not expect that everyone did not buy. However, the double 11 activity is not over, the most exciting may be November 11, look forward to Apple in the next few days can bring some unexpected surprises.