Today I was shocked to hear that Facebook has changed its name to "META".
The name and Huawei mate seem to be, and the LOGO collides with the Tencent video number.
Why did it change that way?
Zuckerberg's explanation for the name change is that Facebook can no longer represent companies that already own Facebook, Instagram, Messenger, WhatsApp and many other social software products.
The new name "META" is the first four words of the Metavalse metaverse, and Meta itself has the meaning of transcendence. META will integrate social, gaming, audio-visual, remote collaboration and other functions into a new virtual world, simply put, to create a virtual reality Internet.
In terms of positioning, in the next few years, Facebook will change from a social company to a meta-universe company.
Here, I got a new word: metaverse!
What is a "metacosm"?
The "metaverse" is called "MetaVerse" in English, that is, a virtual universe that transcends reality.
Zuckerberg said: You can think of the metaverse as a figurative Internet where you don't just watch content, you're physically present in it. This is something you won't be able to experience on a 2D flat app or web page, such as dancing or various fitness programs.
Roblox's definition includes eight elements: "identity, friends, immersion, low latency, diversity, anywhere, economic system, and civilization." The explanation of each element is long, summed up in one sentence: an artificial space that operates parallel to the real world.
On November 1, on Douyin, a virtual character appeared first: Liu Yexi!
It is reported that this is another masterpiece launched by Chuangyi Video, a number of short video accounts that are known for special effects scenes, such as "Hui Hui Zhou", "Non-Non-Yu Fay", "Astronaut Little Five", etc.
In one day of release, the two videos attracted 1.68 million fans and received 2.36 million likes, and the power of virtual characters swept the entire short video industry.
"When Beauty Meets Meta universe" rushed to the second place in the hot list on the same day, and today the heat is still strong, still ranking 20th in the hot list.
Beauty bloggers have called for layoffs.
Liu Yexi's imitation makeup has also come.
No wonder netizens left a message: We said that now short videos are getting more and more volumeted.
In addition to ByteDance, Facebook, Tencent, Ali, Xiaohongshu and other big guys are all laying out the "meta-universe" field.
On the Little Red Book, the virtual person "AYAYI" and Chen Weiting took a group photo, visited Zhou Yangqing's live broadcast room, and became Ali's digital employee; "Lingling" not only sang National Style songs in the variety show, but also reached cooperation with Tesla, Naixue's tea, Keep and other brands... Virtual people become traffic passwords for a while.
From the Internet, to the Internet of Things, to the "meta-universe", society changes too fast, and what remains unchanged is the change itself.
All we can do is accept it, learn fast, and keep up with the changes.