Fanno App is byteDance launched to provide global users with a cost-effective comprehensive category of e-commerce product App, is still in the early stage of exploration, before many of the circle of big sellers have received invitations, especially the shop type of sellers, because there is a confidentiality agreement so not open to the public, and Xiaobian together to see the function and service of Fanno App.
1. The interface and features of the Fanno App
At present, the existing SKUs on the App are about 40,000 or so, including beauty, watches, bags, headphones, glasses, clothing, toys, pets, fitness, etc. The current page is mainly divided into: new users 1 euro to receive reward area, for your recommendation, hot sale area and so on.
2. Fanno App open regions and supported services
(1) The open regions are the same as when the Creator Fund is opened: the United Kingdom, Germany, France, Italy or Spain
(2) Support diversion through the home page of Tik Tok account
(3) Support direct payment in the platform, and the merchant background has data, finance, logistics and other tools and services
(4) New users enjoy free shipping service
(5) New users can choose products with discounts of only £0.01
(6) New users can get a coupon for 5-3 pounds for new users
(7) If the item is damaged, defective or does not meet the description, a refund can be requested within 30 days of the delivery date.
Eligible items can be returned for any reason within 14 days of the delivery date, i.e. with a 30-day warranty period and 14 days for no-reason returns.
3. Summary
At present, in addition to the companies in which ByteDance invests in overseas shares, there are three main platforms, namely: TikTok Shop, TikTok Shopping and Fanno Shop, TikTok Shop, TikTok Shopping based on TikTok derivatives, and Fanno is an independent cross-border e-commerce App.
Now there are some countries that need to jump to other e-commerce platforms when using TikTok e-commerce functions, and after the launch of Fanno, it can complete the closed loop with TikTok and no longer need to go through other e-commerce platforms.
Zhang Yiming, CEO of ByteDance, has mentioned that in 2021, it will focus on following up three new business directions, including cross-border e-commerce, To B and LCP (office hardware suite).