"Investor's Network" Zhang Wei
"Women don't let their eyebrows" and "women can hold up half the sky", which shows that the role of women in modern social and economic activities has become more and more prominent. In the A-share capital market, women have also become a "she power" that cannot be ignored.
According to data from Dongcai Choice, as of the end of March this year, a total of 335 A-share listed companies had chairmen who were women. In the Sichuan sector of the A-share market, women are particularly prominent at the helm of listed companies. For example, Liu Shuqi, chairman of Tongwei Co., Ltd., Jiang Anqi, chairman of Tianqi Lithium, and Cao Shiru, chairman of Hongqi Chain, are all women.
On May 13th, with Reddy's (301596. SZ) was listed on the Shenzhen Stock Exchange, and the female chairman of the A-share Sichuan sector has been added.
University executives make a public company
The full name of Reddy's is Chengdu Reddy's Technology Co., Ltd., located in Xihanggang, Shuangliu District, Chengdu, is a national high-tech enterprise and a specialized and new "little giant" enterprise dedicated to the R&D, production and sales of core components of high-end equipment.
The founder of Reddy's is Ms. Lu Xiaorong. Judging from his name Rong (Chengdu is also known as Rongcheng) and the identity information disclosed in the prospectus, he is also an authentic Chengdu native and full of hometown feelings.
According to the WeChat public account "Women Shuangliu", in February this year, at the "2024 Chengdu Shuangliu District Women Entrepreneurs New Year Tea Party" hosted by the Shuangliu District Women's Federation, Lu Xiaorong attended and spoke. Lu Xiaorong said that it is necessary to take the initiative in promoting urban-rural integration, building livable and business-friendly villages, and showing a new look.
Judging from her work experience, Lu Xiaorong is an industry veteran with more than 40 years of experience in the field of machinery manufacturing.
According to the prospectus, as early as 1982, Lu Xiaorong, who graduated from university, began to work in Sichuan Machinery and Equipment Import and Export Company. Subsequently, Lu Xiaorong served as the general manager of the Chengdu office of the West German mainland and the director of the Yitong Machinery Factory in Chenghua District, Chengdu, with rich experience in the industry.
Lu Xiaorong's husband Wang Xiao also has a strong engineering background. In his early years, Wang Xiao worked as a teaching assistant and lecturer at Northwestern Polytechnical University, and then served as an assistant and associate professor at Saitama University and Tottori University in Japan.
In 1996, Lu Xiaorong and Wang Xiao jointly initiated the establishment of Reddy's Holding Company, Reddy's Holdings. In 2009, Reddy's was established. By 2023, Reddy's has developed into an advanced intelligent manufacturing enterprise with an operating income of 585 million yuan and a net profit of 100 million yuan.
It is worth mentioning that Lu Xiaorong and his wife have devoted themselves to industry while not forgetting to develop education.
According to public information, Sichuan Modern Vocational College is organized by Ruidi Industry, which is a full-time ordinary higher vocational college established by the Ministry of Education and a private backbone professional college in Sichuan Province, with a total of 7 secondary colleges, 38 majors, more than 12,400 students, and more than 600 full-time and part-time teachers. At present, Lu Xiaorong is the chairman of Sichuan Modern Vocational College. From 2013 to 2021, Wang Xiao served as the president of Sichuan Modern Vocational College.
Deeply cultivate the field of core components of high-end equipment
According to the introduction of the official website, the business and technology of Reddy's Intelligent Drive mainly originate from Reddy's Industry. The company is committed to the research and development, production and sales of core components of automation equipment transmission and braking systems, including electromagnetic brakes, precision transmission parts and harmonic reducers, which are widely used in CNC machine tools, robots, elevators and other fields.
It is understood that the transmission and braking system of automation equipment is one of the key components to ensure that the equipment can operate safely, accurately and efficiently, and all the automation equipment that needs to transmit the power of the motor to the working machine and control the running state and speed of the working machine need to use transmission and braking products.
According to data from China's industrial control network, the global industrial automation market will reach $480.7 billion in 2023. With the continuous advancement of the global Industry 4.0 era, the demand for industrial automation equipment in various application fields will further increase, and the global industrial automation market size is expected to reach $543.7 billion by 2025.
At present, the core components of the transmission and braking system of automation equipment have begun to realize the localization of substitution, in the field of key components of the transmission and braking system required by construction machinery, heavy equipment, rail transit equipment, semiconductor equipment, industrial robots, high-end CNC machine tools and other industries, domestic manufacturers have emerged. Reddy's Intelligent Drive is one of them.
Reddy's is also one of the few manufacturers in China that can produce electromagnetic brakes, precision transmission parts and harmonic reducers at the same time, and can integrate product design, manufacturing and testing and verification. After years of growth and development, Reddy's has become one of the well-known enterprises in the field of automation equipment transmission and braking system parts in China.
At the same time, Reddy's products have also been recognized by many famous domestic and foreign enterprises downstream, including Inovance Technology (the leader of domestic industrial automation), Estun (the leader of domestic industrial robots), Lingfeida of Germany, Tsubaki Machinery of Japan, Fenner Transmission of the United States, Hitachi Elevator, Panasonic, Siemens and other companies are all customers of Reddy.
The layout of multiple industries has achieved good results
Advanced intelligent manufacturing, R&D first. According to financial data, Reddy's R&D investment in 2023 will be about 33 million yuan, accounting for 5.64% of the operating income (585 million yuan) in the same period. At present, Reddy's has obtained 114 patents and 9 computer software copyrights closely related to core technologies. In September 2023, Reddy's was rated as the fifth batch of specialized and new "little giant" enterprises by the Ministry of Industry and Information Technology.
On the other hand, based on R&D, Reddy's has achieved a multi-industry layout. In 2013, Reddy's successfully developed electromagnetic brakes, opened the market with an independent brand, and expanded its products to elevators, cranes, tower cranes, parking garages and other lifting equipment. In 2018, Reddy's expanded the application of electromagnetic brakes to the field of automatic control such as CNC machine tools and robots, and successfully developed a harmonic reducer to achieve small batch production.
In addition, Reddy's has independently developed products in the fields of automotive electric doors, wind power, nuclear power, drones, ships, etc. Reddy's said that it is with its excellent technical research and development strength and keen market judgment that the company can take the lead in many fields and form a first-mover advantage in the industry.
In different industries, Reddy's has also achieved good performance returns. Financial data show that from 2021 to 2023, Reddy's operating income will be 567 million yuan, 587 million yuan and 585 million yuan respectively, and the net profit from continuing operations will be 69.54 million yuan, 81.5 million yuan and 100 million yuan respectively.
Some analysts have pointed out that Reddy's intelligent drive products have the characteristics of wide application and rigid needs; With the technical advantages and competitive advantages accumulated over the years, a business model conducive to continuous operation has been formed; In the long run, the company has strong growth, and the company's performance is expected to achieve sustained growth.
For future development, Reddy's said that it will be based on the business strategy of "stable wings + core upgrade". Among them, electromagnetic brakes and precision transmission parts, as the two wings of stable development, continue to upgrade products and develop new products, and steadily increase market share at home and abroad; As the core of future industrial upgrading, the harmonic reducer will accelerate the process of independent research and development and production, and achieve a significant increase in the market share and profitability of related products.
Along the way, Reddy's has not forgotten its original intention, as introduced on its official website, "The team continues to uphold the values that Ms. Lu Xiaorong has instilled in the company from the beginning, we are passionate about innovation, quality and customer satisfaction, and we will continue to strive to push boundaries and reach new heights." (Produced by Thinking Finance)■