The scene of the Sichuan branch of the 2021 "Beautiful China" online series of promotional activities. Photo by Tang Qian
Chengdu, Nov. 2 (Xinhua) -- "I am very pleased to be able to meet in the clouds today to participate in the online promotion of the 'Beautiful China' Yangtze River Tour. On behalf of the Sichuan Provincial Department of Culture and Tourism, I would like to extend my sincere greetings to taiwan's tourism colleagues! On November 2, Dai Yunkang, deputy director of the Propaganda Department of the Sichuan Provincial Party Committee, director of the Provincial Department of Culture and Tourism, and secretary of the Party Group, greeted colleagues in Taiwan's tourism industry through the Internet at the scene of the 2021 "Beautiful China" online series of promotion activities sponsored by the Cross-Strait Tourism Exchange Association (hereinafter referred to as the "Maritime Tourism Association").
It is reported that under the normalization of the prevention and control of the new crown pneumonia epidemic, Hai travel will innovatively use the "cloud" model to hold tourism promotion activities for the Taiwan market - 2021 "Beautiful China" online series of promotion activities. Focusing on the two classic tourism theme products of "Yellow River Tour" and "Yangtze River Tour", the event was set up in 9 venues in Beijing, Ningxia, Henan, Shandong, Sichuan, Shanghai, Anhui, Taipei and Kaohsiung to introduce the brand resources, new routes, preferential policies, scenic recovery and safety and epidemic prevention measures of relevant provinces (autonomous regions and municipalities) to the Taiwan tourism industry, university representatives and media through online interaction, and jointly launched a colorful "Beautiful China" online experience tour.
2021 "Beautiful China" online series of promotional activities Sichuan branch venue video connection Kaohsiung branch venue. Photo by Tang Qian
Among them, the "Yangtze River Tour" was promoted, and the Sichuan Provincial Department of Culture and Tourism introduced Sichuan's Southern Sichuan Wine, Eastern Sichuan Humanities, Northern Sichuan Cultural Relics and Western Sichuan Customs in the form of travel photography, comprehensively displaying the rich tourism resources and cultural heritage of Sichuan along the river basin. "To condense the essence of Sichuan's cultural tourism in one sentence is 'Tianfu 39th National Congress, comfortable walking in Sichuan', '39th' is Sichuan's three particularly loud tourist business cards: Sanxingdui, Jiuzhaigou and the cute giant panda." Dai Yunkang introduced.
The ancient Shu civilization, represented by the Sanxingdui and Jinsha ruins, is a splendid culture bred in the upper reaches of the Yangtze River, the mother river of the Chinese nation. Sanxingdui is the source of the Yangtze River civilization and belongs to the birthplace of Chinese civilization together with the Yellow River civilization. Sanxingdui is known as "one of the greatest archaeological discoveries of mankind in the 20th century", and there are still many mysteries that are difficult to decipher. Jiuzhaigou, a World Natural Heritage Site, is a tributary of the Jialing River baishui river in the Yangtze River system. Water is the spirit of Jiuzhaigou, and the name "Jiuzhai returns without looking at water" is not false.
"On September 28 this year, after about four years of restoration and reconstruction after the Jiuzhaigou earthquake, it was announced that the scenic spot was opened to the whole territory, and 12 new attractions were added, waiting for friends in Taiwan to punch the clock." Dai Yunkang issued a sincere invitation, saying, "In 2008, the mainland gave Taiwan's giant pandas 'Tuantuan' and 'Yuanyuan' to set sail for Taipei on a special plane, and it is still difficult for us to forget the excitement of Taiwan children when they saw the 'Tuantuan' and 'Yuanyuan'. Welcome Taiwanese friends to Sichuan, the hometown of 'Tuantuan' and 'Yuanyuan', to experience the charm of cultural tourism in the habitat of giant pandas. ”
Since the official launch of mainland residents' tourism to Taiwan in 2008, cross-strait two-way tourism has become the main channel for cross-strait non-governmental exchanges, making positive contributions to the peaceful development of the two sides of the strait. After years of cultivation, the "Beautiful China" series of promotional activities has become an important brand connecting the feelings of compatriots on both sides of the strait and promoting the cultural and tourism resources of the mainland.
Lai Se-zhen, chairman of the Taiwan Tourism Exchange Association, said at the Taipei branch venue that this promotion activity enables the industry on both sides of the strait to review and recognize the latest tourism elements of today's Yellow River culture and Yangtze River culture, which is not only "warm to the past" but also "new", which will be of great help to the development and improvement of tourism products. Tourism is the best channel for cross-strait peace, which can create well-being for the tourism industry and the people on both sides of the strait, and looks forward to the early arrival of the spring blossoms of cross-strait tourism. (End)
Source: China News Network