On October 20-21, 2021, under the guidance of Guizhou Radio and Television Station and the Propaganda Department of the CPC Guiyang Municipal Party Committee, hosted by Streaming Media Network, undertaken by Guizhou Radio and Television New Media Industry Development Co., Ltd., and co-organized by the Propaganda Department of the Guanshanhu District Committee of Guiyang City, Guizhou Mobile, Guizhou Telecom and Guizhou Unicom, the 22nd China IPTV/OTT Intelligent Audio-Visual Industry Summit Forum was held in Guiyang.
With the theme of "Expanding the Boundaries and Growing The Wisdom Screen to Upgrade the Dimension", this year's discourse focused on the new situation, new pattern and new format of the intelligent audio-visual industry, attracting multi-dimensional practical sharing from many core personnel of the industrial chain to jointly open a new chapter in China's intelligent audio-visual industry.
At the main forum held on the morning of the 21st, Li Feng, vice president of Fubo Group, delivered a speech with the theme of "Jointly Building a Content Ecology and Stimulating Unlimited Creativity".
The following is the full text of the speech:
Hello everyone, thank you very much for the invitation of the lights less. I recently went to Fubo to briefly communicate with you what Fubo does.
We are a listed company in Hong Kong, mainly engaged in intellectual property protection, and just two days ago in Hangzhou participated in the Copyright Expo held by the National Copyright Administration. China's intellectual property protection and ecological construction has reached a new peak, especially for the video industry, the more intellectual property protection, the more can stimulate the passion of creators, and ultimately can bring better content and more products to the audience, in order to make the product activity and income model more reasonable.
Policies, user needs and new technology resonance bring new opportunities to the film and television media industry
From a major strategic point of view, the Outline for the Construction of an Intellectual Property Power (2021-2035) is very exciting news, and the first two days of the Expo were also led by the Central Propaganda Department and the Copyright Office, with strong support from international copyright organizations, which is a very good opportunity.
The second is user needs, where all users want to see good content anytime, anywhere.
Third, user demand extends a very significant industry trend, that is, DTC, which has begun since the epidemic, and content is distributed directly to consumers, no longer through traditional channels and platforms. More typically, Disney put "Mulan" on the video platform and achieved very good results.
Fourth, technology leads. From the perspective of copyright protection, film and television genes, watermarks and blockchain technology can make greater contributions to intellectual property protection with the continuous development of the Internet.
Fubo Group: Stimulate the unlimited potential of the film and television media industry
Fubo is the world's leading film and television digital copyright protection and sub-account distribution monetization SaaS service provider, more than 90% of the top 100 movie protection in the United States from 2016 to 2020 at the US box office is provided by Fubo; the channel managed on YouTube has reached more than 40 billion views per month; and the website and app monitored worldwide exceed 300,000. We hope to use the advanced Internet intellectual property protection mechanism to protect all content creators and escort the platform at the same time.
Fubo was founded in 2005, when something big happened, YouTube was established, China Tudou also began to be established, and we began to focus on online video copyright protection. In 2007, a major event was apple's first generation listing, and we also pioneered gene film and television protection technology and established a new Internet copyright protection system. In 2013, House of Cards was Netflix's first shot into the original content market, and Fubo acquired the Us copyright company Rentrak in 2015, while also expanding the Pay-Per-Transaction business. A very important industry event in 2019 is DTC, Disney+, CCTV launched the market, Fubo acquired two of the products of Los Angeles Zefr Company, becoming the global leader in content operation monetization.
Digital content distribution lags far behind physical e-commerce
Basically the traditional TV is divided into five pieces, wireless TV, cable TV, satellite TV, IPTV, OTT, etc., followed by the cloud platform integrated through Internet video, including its own manufacturing or production of very good quality content, the latest model is direct to the user model, content producers no longer distribute their own content to other platforms, but directly to provide online services to users. This way makes the content more direct and faster to reach the user, so that the user can get the first-hand content that is very specific to personal needs, but at the same time, this content is also related to the improvement of content monetization, which also mentions the requirements of copyright protection.
DTC is not a new concept, there are a variety of users in it, and the development of content digital lags far behind physical e-commerce. The earliest time in Hangzhou, Zhejiang there are small commodity cities, slowly integrated into Tmall, Taobao, and now see the latest trend is Shopify, it helps all merchants directly reduce prices, do not need to amazon or Taobao Tmall to do, such an advantage is to make merchants can be more flexible to operate their own platform, currently see has more than 100 independent online stores in production. The video industry was first in the DVD retail industry, and later iQiyi has integrated 13,000 film and television content, which one is DTC next? We feel that the future is a hundred flowers blooming, and the tide of DtC in China is slowly opening up.
China now has so much content, where is the content ceiling? In fact, everyone still sees very little content. For example, in the case of Netflix, there are 15,000 movies on the platform, but the amount of film and television drama content available in the IMDB database is 7.5 million. iQiyi is 13,000 units, but the top ten Chinese film production combined is 10,000 units. There's also a more interesting statistic, all the film and television dramas produced in China in 2020 are about 180,000 hours combined, and there are 200,000 movies on a pirate website in the United States. In fact, the massive amount of content is far more than everyone imagines, and more accurate and more personalized content channels will surely follow in the future.
Create a content protection and development industry ecology
Fubo should use three technologies to create a content protection and development industry ecology, and at the same time help operators better manage user classification. The first of these is genetic technology, which can accurately identify infringing content with very fast network-wide scanning technology. The second is the technology of digital watermarking, which traces the source of piracy. The third block is blockchain technology, the most difficult part of all copyright infringement processes is to fix the evidence in time, and the blockchain can fix it in the shortest possible time.
Therefore, we have done some things with the above technology, in the sports industry since the 2008 Beijing Olympic Games, we have used copyright protection technology to help CCTV to protect copyright, and the just-concluded Tokyo Olympic Games and CCTV cooperation, found more than 130,000 infringing links, the future will also give the Beijing Winter Olympics property rights monitoring and protection.
What is the ultimate purpose of copyright protection? Protect the copyright owner and increase his greater income to monetize his vitality. Therefore, we systematically connect the advertising revenue generated by some pirated traffic, transfer the income to the copyright owner, and recover the loss. At the same time, we have established a very deep and trusting relationship with domestic and foreign content partners in the past ten years, and we hope to help the world's top content parties expand the Chinese market in the future, which is what we do.
Finally, we also see that China's short video development is very rapid, but there are also copyright issues in short videos, and we hope to be able to escort the internationalization of Chinese short videos. We hope to use our technology to inspire unlimited creativity for everyone, generate huge increments for the content industry, and provide greater value for telecom operators, thank you.