After Zeng Zhiwei became a senior executive of TVB, he actively pioneered and innovated, and successively achieved remarkable results in variety shows, employment and future development, and successively gave birth to Hong Kong's ace talent shows "Legend of Sound Dreams" and "Good Sound and Good Drama", ma Junwei, He Liquan, C Jun and other artists returned to the nest to take up important positions and cooperated with mainland radio stations.
For several days in a row, the Hong Kong media conducted a round of interviews with Zeng Zhiwei, and from Zeng Zhiwei's interview, so many major points can be extracted.
The first focus is on the elimination of "mountain culture", the second is on the selection of successors (including administrative and production aspects, including Wang Zulan and C Jun in production, and there are no ideal candidates in the administrative aspect), and the third focus is to carry out comprehensive cooperation with mainland radio stations.
TVB officials and Hunan Radio have posted a "job advertisement" to revive Cantonese songs, but this purpose also contains a deeper level, that is, development choices.
On October 29, according to Hong Kong media sources, Zeng Zhiwei made it clear in an interview that the future development area is the Greater Bay Area, and the "medium" is Cantonese songs, and through Cantonese songs, he has carried out long-term cooperation with many mainland radio stations, as a cornerstone to officially carry out TVB's development in the Greater Bay Area and even the entire mainland.
I have to say that Zeng Zhiwei's move is correct in the eyes of many people, after all, the Hong Kong market has no past glory, and relying on the oversized mainland market is the direction of future development.
Zeng Zhiwei said frankly: "Cooperation with the mainland coincides with the 25th anniversary of the return of the motherland next year, Guangdong songs are still very hot in the mainland, next year will cooperate more with Hong Kong in the production of Guangdong songs, Wang Zulan is very familiar with the mainland platform, asked them if they are interested in doing the Spring Festival Gala together, do large-scale programs together ..."
Due to the local nature of Cantonese, many mainland netizens are not very interested, but music does not have the obstacle of local language, and perfect cooperation can be carried out as a starting point.
I still remember that after Zeng Zhiwei became a TVB executive, the first focus was to unfreeze with the record company, from this point of view, Zeng Zhiwei initially used "Cantonese songs" as a medium, and led TVB to carry out great cooperation with the mainland, and the future development is not limited to songs, but also the Spring Festival Gala, and large-scale programs.
As a member of the Greater Bay Area, TVB can use this power to achieve full communication and integration between wireless and mainland entertainment circles, thus creating more opportunities, and foreign players can also compete with outstanding mainland singers through TVB, so that TVB can develop and the mainland entertainment circle can become diversified.
Zeng Zhiwei hopes to use music to break these restrictions, TVB can become a bridge between the global Chinese and the mainland entertainment circle, singers from different countries first go to Hong Kong for selection, and then go to the mainland to compete, among which the singers selected through "Legend of Sound Dreams" also hope to go to the mainland to compete and kick the pavilion.
The Greater Bay Area is a top priority, as it is an important place for TVB to communicate with the mainland entertainment circle, so integration into the Greater Bay Area is TVB's current strategy.
If this model is successfully developed in the future, then TVB will create another brilliant, a communication bridge between the world and Chinese mainland, which can prevent the market from mixing and achieve the purpose of screening.