September 27, 2010,
Hong Kong Television Broadcasts Limited (TVB) announced a high-level adjustment information,
The well-known artist Zeng Zhiwei served as the general manager (content operation).
Since returning to TVB in January this year and serving as deputy general manager,
Zeng Zhiwei took office for just 8 months,
He was appointed as the "helmsman" of TVB.
Became the fastest-rising general manager of TVB in history.
In mid-October, Zeng Zhiwei was interviewed by a number of mainstream media in Hong Kong, and he talked about his reform prospects: "There is competition to make progress, and what I am best at for so many years is to fight wars" "The media has the responsibility to spread correct information and positive energy to young people, wireless programs do not need a single 'tide', but to produce more programs with positive educational significance, programs cannot teach bad people" "The shortage of talents is the biggest difficulty that TVB is currently facing, and it is urgent to cultivate talents."
From well-known artist to TV City "helmsman"
According to TVB's press release at the time, Mr. Tsang Was appointed as General Manager (Content Operations) with immediate effect. Since rejoining TVB in January this year, Mr Tsang has successfully reinvigorated the company's non-theatrical programming by broadening content diversity and re-establishing links and collaborations with Hong Kong's entertainment industry. Under the leadership of Mr. Zeng, he produced a number of "hit dramas" and captured the "hearts" of audiences and customers.
TVB said that after being promoted to general manager (content operation), Mr. Zeng will be fully responsible for the main content operation of TVB, including the creation of various types of content (non-drama, co-production, music) and the acquisition and curation of programs. The Group believes that Zeng Zhiwei's rich experience will continue to strengthen TVB's core competitiveness in content creation. Mr. Zeng will report to the Executive Committee.
Screenshot of TVB senior management website
Recently, the Hong Kong media have given high praise to Zeng Zhiwei: "Zeng Zhiwei has been inseparable from 'dreams' for half of his life: creating a dream for himself, then creating dreams for future generations of artists, dreaming for Hong Kong people, and bringing happiness to hundreds of millions of people." ”
Adapt to the new characters and return to great results!
For this "new role", Zeng Zhiwei obviously adapted well, although lamenting that there is so much work that "time is always insufficient", he has quickly explored a path full of vitality for TVB, bringing many fresh and interesting programs to the audience, and opening the "door of opportunity" for TVB's young employees.
TVB variety entertainment programs have been renewed, and there have been praise programs such as "Good Sound and Good Drama", "Legend of Sound Dreams", "Mother's Voice every Day";
Invited Jacky Cheung as a guest for the Hong Kong Sisters Final, which successfully aroused the audience's feelings and boosted the ratings;
Solve the 11-year stalemate between TVB and the four major record companies and promote the "ice-breaking" journey;
Launched a series of positive energy and high-reputation programs such as "Looking for Someone" and "Infinite Road" to let Hong Kong young people know more about the mainland...
A series of reforms have successfully reversed TVB's declining brand image.
Half a century after his debut, from an artist, a host, and then to a media person, what he wants to do most now is to use his own experience to insert wings and escort young ideas, so that TVB can develop a better future.
Many people ask Zeng Zhiwei to make more money as an actor and a host than as a TVB general manager, and they do not understand why they are willing to accept such a heavy responsibility under such pressure. In the face of a question from a reporter from Hong Kong's Wen Wei Po reporter, Tsang Chi-wai replied: "People in the entertainment industry like to constantly meet new challenges, and actors play different roles to show their skills, and now taking over the challenge of TVB is out of a sense of mission." TVB is not only a free and open platform for Hong Kong people, but also a place where I grew up, and I have the responsibility to do better with her. ”
Future planning, do a good job in the theme of the Greater Bay Area
Next year marks the 25th anniversary of Hong Kong's return to the motherland, and Tsang revealed that TVB will work closely with mainland platforms and integrate into the development of the Greater Bay Area. He pointed out that Hong Kong only has more than 7 million visitors, while the entire Greater Bay Area has a population of more than 80 million, which is a market with great potential for future development. "In the future, many of our programs will focus on the Greater Bay Area and do the theme of the Greater Bay Area, which is a necessary route for TVB in the future."
He revealed that he will next do a "national tide" program to let young people know the motherland: "Everyone should see what we can do when we return to the mainland." This program can also open the eyes of young people in Hong Kong and let them know our country today. In addition, Zeng Zhiwei's team is also planning a project called "Hong Kong People in Beijing", also to tell Hong Kong audiences what it is like to return to the mainland.
Next year, coinciding with the 25th anniversary of Hong Kong's return to the motherland and the 2nd anniversary of the enactment of the Hong Kong National Security Law, Tsang chi-wai said: "Everyone wants to know how the face of Hong Kong has changed in the past 25 years, so we will do the 25th anniversary of Hong Kong's return to the motherland." I hope you can see the change in Hong Kong. ”
In terms of co-production dramas, Tsang Chi-wai intends to adjust the proportion of traditional Hong Kong drama themes such as police films and commercial war films, explore co-production dramas with new themes, and absorb the production experience of the mainland.
On the way to reviving the TVB brand, there is no shortage of cynicism, Zeng Zhiwei stressed that he will do a good job, mainly to do a good job, I believe that time will slowly prove TVB's efforts.
Source: The Paper, News Workshop, Beijing Youth Daily, Southern Metropolis Daily
Guangzhou Daily New Flower City Editor: Wu Yivan