Observation of the "Eleventh" Golden Week: Zhejiang welcomes the peak of consumption and reflects the vitality of the Chinese market

Tourists take a rocking boat to enjoy afternoon tea and enjoy the scenery of the West Lake. Courtesy of respondents

Hangzhou, October 6 (China News Network) -- Golden Week has always been a window for observing China's economy. The "staying power" of the main engine of consumption has attracted much attention.

During the "Eleventh" Golden Week, under the premise of doing a good job in epidemic prevention and control, the economies and temperatures of many places "continued to heat up". Focusing on Zhejiang, whether it is the popular West Lake Scenic Area, the Lakeside Business Circle, or the hotel restaurants that are "difficult to find a room" and "a hard to find", all show that the Consumer Market in Zhejiang has ushered in a peak. Behind this, the surging vitality of the Chinese market is highlighted.

Shopping mall pedestrian street becomes the "main battlefield" of consumption

Merchants frequently launch a variety of promotional activities, consumers and tourists enjoy a cheerful holiday time in casual shopping... The reporter learned from the Department of Commerce of Zhejiang Province that this "eleventh", Zhejiang consumer market ushered in a peak of consumption. Among them, shopping malls and pedestrian streets have become the "main battlefield" of consumption.

According to the latest data from the Department of Commerce of Zhejiang Province, on October 4, the turnover and passenger flow of the 28 pedestrian streets monitored by Zhejiang Province increased by 13.2% and 11.2% respectively year-on-year, and the turnover and passenger flow of October 1 increased by 16.7% and 19.9% respectively; the turnover of the four days of the holiday increased by 1.4% year-on-year.

The 4-day turnover of 102 shopping malls (complexes) in the province increased by 11.8% year-on-year, and the passenger flow increased by 4.9% year-on-year; the four-day cumulative turnover increased by 7.7% year-on-year, and the passenger flow increased by 3.5% year-on-year.

Walking on Yan'an Road in Hangzhou, the building with its red brick façade is eye-catching, as if it has traveled to the last century. According to reports, hangzhou restaurants located here receive an average of 500-600 tables per day, and the table flipping rate is 100%.

The advent of the "Eleventh" Golden Week will push this consumption fever to a higher climax. The relevant person in charge of the Hangzhou restaurant told reporters that in the five days before the holiday, the passenger flow increased significantly compared with usual. According to the business data of the past three months, this year's "Eleventh" period is expected to reach a peak in revenue, compared with previous years will have a good income.

With more than 100 years of history and more than 50 stores, Hangzhou Zhiweiguan has also greatly felt the consumption vitality of "Eleven", and its supply of Hangzhou gang dishes, marinated cooked food, dim sum snacks and special products are hot, and consumers queuing up to buy has become the norm.

According to the relevant person in charge of Zhiweiguan, Hangzhou helpers peel Longjing shrimp, Dongpo meat, call flower chicken, West Lake vinegar fish clicks in the forefront, marinated duck, marinated beef, smoked fish, West Lake crispy lotus, etc. are sought after by consumers, Zhiwei Xiaolong, Dingsheng cake, Zhiwei wontons, fresh meat buns are in short supply every day.

Travel enthusiasm has driven the accommodation industry to develop well

Since the outbreak of the epidemic, China's accommodation industry has gradually picked up. This "eleven", with the release of public enthusiasm for travel, the accommodation industry in many places has also ushered in a good performance.

A hundred steps away from the West Lake, Hangzhou Xuanhe Renhe Hotel, which has been established for decades, is "difficult to find a room". Chen Xiaoqun, head of the sales department of Hangzhou Xuanhe Renhe Hotel, introduced that from October 2 to October 5, the hotel was full, setting a new record.

The reporter also observed that during this year's National Day, many hotels actively prepared in advance, breaking the original concept of "accommodation is only accommodation", launching many innovative products to attract foreign tourists and enhance the accommodation experience.

Tourists can not only feel the strong Hangzhou elements when they check in, enjoy the "taste of Hangzhou" for three meals a day, but also slow down their pace, take a rocking boat to enjoy the scenery of the West Lake, and listen to the boatman tell the story of Hangzhou... In order to welcome this "Eleventh", Hangzhou Xuanhe Renhe Hotel has launched such products for parent-child tourists. Chen Xiaoqun told reporters: "This product is in a state of short supply. ”

It revealed that also because of the enthusiasm of the market, the hotel is currently considering continuing this "National Day limited" product to achieve normalization and meet the needs of tourists when traveling daily or on weekends.

During this year's National Day, Zhejiang wedding banquets also increased significantly compared with last year, driven by it, on October 4, the turnover of monitored accommodation enterprises in Zhejiang Province increased by 2.5% year-on-year, and the occupancy rate reached 80.5%, an increase of 34% year-on-year.

Many consumption characteristics converge into "consumption peaks"

Observing the "Eleventh" consumer market in Zhejiang, we can also find that many other characteristics have emerged: automobile consumption has achieved good growth, night consumption performance is eye-catching, and the mood of the film market is high...

According to data from the Department of Commerce of Zhejiang Province, the four-day turnover of 55 monitored automobile 4S stores in Zhejiang Province increased by 18.6% year-on-year, showing the charm of "Golden Nine Silver Ten".

According to the analysis, in the consumption "report card" obtained by Zhejiang, the night consumption performance is eye-catching - the proportion of all-day consumption has increased significantly. Taking Ningbo, Zhejiang Province, as an example, the night turnover of the 10 shopping malls monitored by the city accounted for 47.5% of the daily turnover, an increase of 2.3 percentage points over last year.

Under the situation of epidemic prevention and control, many tourists mainly travel in the province and local tours, and various scenic spots in Zhejiang Province have launched unique and wonderful programs to attract tourists. For example, Jiande Yanzhou Ancient City launched a new "DIY" of "Prosperous New Yanzhou, Playing New Meicheng", and the number of tourists exceeded 58,000 on the first day.

In addition, the mood in the Zhejiang film market is high. The strong appeal of mainstream blockbusters such as "Chosin Lake" and "My Father and Me" ignited the enthusiasm of many people to watch movies, and the cinemas in Zhejiang Province contributed 182 million yuan to the box office in the four days before the National Day, with a total of more than 3.63 million moviegoers, and the cumulative turnover increased by 21.7% year-on-year.

The convergence of many consumption characteristics and the release of consumption enthusiasm have painted a fiery consumption picture of Zhejiang's "Eleventh" Golden Week. Through the "window" of Zhejiang, we can also gain insight into the surging momentum of China's economy. (End)

Source: China News Network