Xi'an has a food street, Lanzhou has a food street, and Pingliang also needs a food street
Qin Yulong/Wen
Is there a way for the cool taste to go out?
Anyone who often goes to Xi'an and Lanzhou must go to Muslim Street when going to Xi'an, and to Go to Lanzhou must go to Zhengning Road Night Market and Nanguan Ethnic Customs Street, because all the cuisines of Shaanxi and Gansu are concentrated here. In fact, careful observation will find that in several food streets in Lanzhou, in addition to Lanzhou's local specialties, Linxia's special foods can also be seen everywhere. For example, we are familiar with Dongxiang hand grab, Dongxiang potato chips, hair noodle sausage, riverside noodles, Kangle stuffed skin, barrel meat, flat food and so on. However, as a Pingliang person, when we go around these food streets, it is difficult to find a Pingliang special food stall (shop).
A veteran media person talked about this phenomenon. He believes that eating, living, traveling, shopping and entertainment are the six major elements of tourism, and "eating" is the first. With the economic and social development, the tourism model to landscape tourism to leisure tourism, food culture tourism will be more and more favored by tourists, tourism destinations of special cuisine, to attract tourists, promote consumption of huge role. In recent years, Pingliang's tourism market and industry have developed rapidly, and it has become a well-known tourist destination in Gansu after Dunhuang. However, the quality and efficiency of Pingliang's local traditional gastronomy industry are slow, the business is free and scattered, the business philosophy is backward, the industry self-discipline is insufficient, the street and alley snack stalls are "dirty and messy", and the tourists' consumption enthusiasm is not high, and the selectivity of tourism products such as food that can be carried is small, which affects the development of the Tourism Consumption Market in Pingliang.
He suggested that a good development environment for Pingliang special cuisine should be created and new tourism consumption hotspots should be cultivated. To create a regional specialty food culture business card, the government's guidance, planning and management is very critical. It can give play to the role of industry associations and promote the orderly development of the traditional specialty food industry. The association can regularly hold various food and cultural festivals, hold cooking competitions, top ten snacks or top ten famous food restaurants and other activities to enhance the influence of famous shops, famous products and snacks in Pingliang. Guide and encourage Pingliang's famous and specialty foods to go out, and settle in Xi'an Muslim Street, Yuanjia Village, Zhengning Road Night Market and Nanguan Ethnic Customs Street in Lanzhou, build a Pingliang food brand, and enhance the attractiveness of Pingliang tourism.
At present, pingliang counties (districts, cities) have some traditional specialties, such as: Zhuanglang's warm pot, potato feast, etc.; Jingning's pot helmet, roast chicken, etc.; Huating's rice, walnut buns (dumplings), etc.; Kuntong District's lamb bubbles, wonton noodles, stuffed skin, steamed chicken (sheep), eight bowls, beef, etc.; Jingchuan's flower noodles, jar steamed steamed buns, oil cakes, etc.; Chongxin's crispy seeds, wine rice japonica cakes, etc.; Lingtai's handmade noodles, Stewed turtles, etc., these are the highlights of Pingliang's local characteristic food culture. However, it should also be noted that although there are many categories and a small reputation in the Pingliang geographical range, the popularity in the outside world is not high, and the degree of marketization is very low, which restricts the development and growth of the industry.
He said that relatively speaking, with the development of Pingliang's tourism industry and the promotion of new media such as the Internet, the publicity and promotion of Pingliang cuisine in recent years is not weak. Especially on Douyin, Kuaishou, Today's Headlines, and Weibo, you can often brush up on videos or text pictures that introduce Pingliang cuisine. Some well-known Internet celebrities and food experts have come to Pingliang to punch in, which has played a great role in enhancing the influence and market share of Pingliang's traditional specialty food. However, these promotions and publicity are relatively fragmented, lacking in-depth excavation of Pingliang food culture, and not reflecting the connotation and characteristics. It is recommended that local catering associations cooperate with senior media people from newspapers and television stations to plan and launch a diversified, multi-level series of videos and pictures of Pingliang famous food shops, famous products, famous snacks and various delicious dishes, and make a map (online version) of Pingliang food guides, so that tourists can easily find various types of food through mobile phones.
The central city needs a food street
At the "two sessions" for several consecutive years, some CPPCC members proposed to build a food street and a night market in the central urban area of Pingliang. They believe that Pingliang, as an emerging tourist city, should create a food street and night market with local customs and characteristics such as Xi'an Muslim Street and Lanzhou Nanguan National Custom Street, so that Pingliang City will become more interesting, more flavorful and more famous.
Zhang Xiaofan grew up in Pingliang after 80 years and engaged in tourism in Chengdu after graduating from university. What surprised him was that Pingliang, as a tourist city, did not have a decent food street, Kuntong Ancient Town, Nanmen Cross, Xinmin Road and Other Places, although there are food stalls (shops) with the name of food streets, but in his opinion, these places not only can not find the authentic taste of Pingliang, but also easy to mislead foreign tourists, mistaking these smorgasbord foods as Pingliang specialties.
He believes that Pingliang does not lack the beauty of the landscape and the delicacies of food, the only thing missing is a decent large-scale food street or night market. He said that people who have been to Chengdu know that Jinli is the business card of Chengdu, and Jinli Food Street has been rated as one of the top ten food streets in China. For Chengdu people, Jinli cuisine is for foreigners to eat, but it is really suitable for foreign tourists, because the Chengdu cuisine here is relatively concentrated, and the taste is not as bad as the locals say. Jinli is a well-known pedestrian commercial street in Chengdu, with a large number of bars, restaurants and famous restaurants, and is the oldest and most commercial street in the history of Western Shu, and the famous Wuhou Ancestral Hall is also among them. Jinli is full of the unique hustle and bustle and casualness of Chengdu City, which concentrates the most traditional cuisines of old Chengdu, once the most familiar existence in the life of old Chengdu people, and now quietly inherited in the scenic spot. Stroll through it, a variety of delicacies will definitely make you salivate, three cannons, egg baked cakes, sugar oil fruits, Zhang Fei beef, bean blossoms, beef burnt cakes, bowl chicken... Each has its own flavor. Jinli does not close for 24 hours, and during the day it is crowded with people and fragrant. At night, red lanterns are lit, and the bar and tea house are lively, becoming a must-visit place for many tourists and Internet celebrities.
In his view, due to its remote location, the food street in the ancient town does not have the characteristics of the food street hiding in the alleys of the city, and it also lacks traffic and popularity. Xinmin Road and Paradise Food City, due to conditions and location restrictions, the opening hours are limited to the daytime, and the night is closed. The South Gate Cross Century Jinding Square Night Market also does not have the elements required for the night market. First, it is too small, and it is located in a small square, and its capacity is limited. Second, the varieties it operates do not represent local characteristics, are more chaotic, and the business hours have great arbitrariness and uncertainty.
He said that in order to retain foreign tourists to spend the night in Pingliang, it is necessary to improve the "fun" of The central city of Pingliang, and it is urgent to create a food street and night market. In addition, another important role of the food street (night market) is to provide a development platform for urban entrepreneurs. Food streets (night markets) are not the same as mobile vendors, but they do not require high operating costs. Simple tools, a small amount of money, a reasonable booth fee, plus hard work, you can become a food street (night market) operator. The prosperity of the food street (night market) can bring a large number of employment opportunities and bring the gospel to entrepreneurs who lack funds.
The food street (night market) is also a hub for grassroots culture and a haven for foodies. Pingliang does not lack cultural heritage, does not lack poetry, the only thing that lacks is a place where civilian life and cultural and artistic exchanges can be brought together. If Pingliang has a well-known food street (night market) in Gansu and even the whole country, it will surely become a new business card of the city where literati come and go and tourists weave.
Regarding how to build a Pingliang food street (night market), he suggested that you can refer to the planning of Lanzhou Nanguan National Customs Street, which is not necessarily tall, but clean and hygienic, giving people a kind of intimate and casual fireworks.