The future of the car, in most consumers' minds, may still be a vague concept. In the face of the advent of the new energy era, various car companies have also begun to exert efforts to create their own "future cars". But if the editor said that he saw the most rudimentary shadow of the "future car" in an independent brand, do you believe it?
On October 29, SAIC's R brand announced that it intends to set up Feifan Automobile Technology Company to carry out market-oriented operations as an independent company, and the R brand will also be renamed Feifan Automobile. At a previous communication meeting, R Auto executives revealed the brand's product planning and some configurations of the ES33 model, and it is reported that the ES33 will be officially released at the Guangzhou Auto Show next month.
Why does the editor say that he sees the shadow of the "future car" in the ES33? The ES33's top-spec model has 33 sensors, and will also be equipped with LUMINAR lidar (which will be the world premiere of this lidar) and PREMIUM 4D imaging radar, the application of these technologies makes the ES33 stand out from the existing new energy vehicles. A high degree of intelligence must be the most important difference between the "car of the future" and the traditional car.
For traditional fuel vehicles, the most important thing is nothing more than "three major parts", and for pure electric vehicles, Xiaobian feels that the most important thing is the electrical architecture and battery, intelligent cockpit and intelligent driving. ES33 is based on SAIC's new generation of electrical and electronic architecture, and is adjusted by the world's leading algorithms, and the overall electrical architecture product strength is effectively guaranteed. In addition, ES33 adopts a battery quick swap mode to speed up the efficiency of battery replacement while solving the "pain point" of battery attenuation.
In terms of smart cockpit, the ES33 will be equipped with the fourth generation of smart cockpit created by SAIC's zero beam SOA architecture, which will have a good performance in terms of intelligence. It can customize the scene, according to the needs of consumers to set the scene in the car, such as: music playback, the adjustment of the color of the atmosphere light, so that the vehicle is more personalized and can meet the needs of users in different scenes.
It is worth mentioning that ES33 can be continuously upgraded through OTA, including all the functions mentioned above, and the manufacturer can be upgraded online after some perfect tests and ensure the limit, for this "evolution" function, Xiaobian is still quite looking forward to it.
In terms of product planning, it is reported that Feifan Automobile will have four models before the end of 2023. The new product has nothing to do with the current two models, both are based on SAIC's new architecture.
The first of these is the crossover ES33, and the second is the Aura concept (Aurora), which was unveiled at the Guangzhou Auto Show in 2020, which is a C-class car, or at least a B+ coupe. Feifan Automobile said that this car can be launched at the same time as the ES33, and the production car can achieve a 95% reduction, but considering the pace of listing, it will be launched later. For such a car, is it what you imagine the "car of the future" to look like?
Edit = Jian Linlin
Producer = Luo Zuxing