In recent years, with the continuous improvement of the penetration rate of social media in the Internet industry, the demonstration effect of celebrity Internet celebrities has become stronger and stronger, and the beauty value economy has continued to heat up. Driven by vanity and interests, the demand for "posting pictures" on various online platforms is increasing, problems such as improper value orientation are increasing day by day, and "appearance anxiety" emotions continue to spread.
How to guide consumers to re-understand beauty, pursue beauty, how to correctly wear makeup, eliminate appearance anxiety, and increase self-confidence are exactly the issues that contemporary society should pay attention to.
On October 30th, The Chinese professional makeup brand Caitang and the international fashion culture magazine "T" under the New York Times Chinese simultaneously released the "Meaning of Beauty" interview video on Weibo, Douyin and Xiaohongshu, inviting the model/COMME MOI manager Lu Yan, actor ReIza, and athlete/Olympic champion Yang Qian to conduct in-depth discussions, which aroused the attention, comments and forwards of many netizens. On October 31, the interview video continued to ferment, in which the three women's unique understanding of beauty was cut into wonderful clips for diffusion and forwarding, and the topic of "the meaning of beauty" was talked about more than 100 million.
As of press time, Caitang x "T" and three artists launched the "Meaning of Beauty" interview video with a total exposure of more than 4.5 million, the #Meaning of Beauty # Weibo topic read more than 120 million times, causing nearly 40,000 discussions.
It is understood that the "Meaning of Beauty" interview video is the first time that Caitang has broken the circle across the border. This time, Caitang and "T" Chinese edition, using their influence to invite three topic figures from different fields in the sports circle, showbiz circle and modeling circle, together with Mr. Tang Yi, a Chinese makeup master and founder of the Caitang brand, to discuss the "meaning of beauty" from different perspectives and different age stages, through their own understanding of beauty and the display of beauty, triggering hot topics in society, causing more people to pay attention to the "pursuit of beauty", inspiring people of different ages and understanding the true meaning of beauty. This theme is consistent with Caitang's aesthetic proposition and T's purpose of interpreting fashion from a cultural point of view.
Why should we explore the meaning of beauty?
Is there a standard for beauty?
Does beauty matter?
Why should we pursue beauty?
In the "The Meaning of Beauty" interview video, Lu Yan, born in 1981, Re Yiza, born in 1986, and Yang Qian, born in 2000, represent different answers from people aged 40+, 30+, and 20+, respectively.
1, beauty, is to simplify the complex, back to the basics.
"Why care about other people? Because you can't make everyone like you, you must first like yourself, so I don't care about people who like me or not. You're not just showing it to others. This is the model Lu Yan in the spotlight after the precipitation of time repeatedly carved, from the beauty of fashion to the beauty of life, "beauty it lies in everyone has their own beauty."
Chinese beauty needs to be carefully savored, just like the road that Lu Yan has traveled in the past twenty years, recognizing and accepting herself, and the pursuit of beauty should be sent from the heart, it is pleasing to herself rather than pleasing others.
2, beauty, is different.
The interview video between Reiza and Tang Yi, the founder of the Caitang brand, gives more interpretation of the meaning of beauty, "In fact, asking girls to wear makeup, just like asking men to wear suits today, is a very strange thing" "Sometimes too many things are pasted on women as the main language, makeup is a very free thing" The pursuit of beauty that is free from gender constraints is also the meaning of beauty.
As an actor in front of the screen, from image beauty to professional beauty, I also have my own deep understanding: "I don't think we should overemphasize whether beauty is good or bad" "No matter where it is, beauty is worthy of recognition."
3, beauty, is fresh growth
"The meaning of beauty for the individual is a process of pursuing a better self, which is a process of pursuing beauty. Whether you go to pursue external or inner beauty, it is actually a way to develop in a better direction" This is the personal feeling of Olympic shooting champion Yang Qian from discovering beauty to understanding beauty.
Yang Qian has the kind of self-confident and upward strength, representing the beauty of China, but also feel the pride and sense of honor of the national athletes, as she said, "Wearing a sportswear printed with the national flag on the world field is a very upward spirit." ”
Their understanding of beauty and the freedom of makeup have also resonated with the majority of netizens, and many fashion accounts and consumers have spontaneously created many high-quality original content.
Many consumers say, "My definition of beauty is: be true to yourself!" It is not to cater to others to make themselves uniform, this is where the soul of beauty lies", "Before I went out often struggling with whether to wear makeup, now I just want to how to be happy and how to come", "Stick to my own ideas, listen to the true voice of the heart, beauty comes from the affirmation of my own heart".
Qing Yangjun believes that an excellent brand should not only create profits for enterprises and complete the mission of brand marketing, but also take the initiative to be responsible for consumers and society, which is the social responsibility that brands should bear. Only when a brand assumes more social responsibility within its ability, will more consumers understand it and trust it, so as to achieve the upgrading mission of brand marketing and achieve a great brand. And Caitang is such a brand!
According to the data, Timage was born in 2014, which is a makeup brand customized for Chinese faces based on Chinese aesthetics, combined with international makeup trends, and focuses on expressing the flexible beauty of Chinese women. It is intended to inherit Chinese aesthetics from a modern perspective, with the concept of customized makeup, to help every woman show her own agility and brightness, to express Caitang's aesthetic proposition of "the beauty of essence, the beauty of simplicity, and the beauty of China", and is committed to showing the essential connotation of women.
Mr. Tang Yi, founder of Caitang brand and Chinese makeup master, is a practitioner of China's impression, professional makeup career for 20 years, Mr. Tang Yi has defined the "beauty of China" with makeup, he not only creates makeup for hundreds of stars such as Zhang Ziyi, Yao Chen, Liu Yifei, Zhao Liying, etc., but also is committed to making countless ordinary women beautiful and transformed. Mr. Tang Yi draws inspiration from Chinese ink paintings, and his original "blank" Chinese makeup technique shows the oriental charm and shows the flexible beauty of women with a simple and not simple makeup. This is also the basic concept of Caitang.
Let the public recognize beauty, understand beauty, and reshape aesthetic concepts, so that Chinese beauty can be truly inherited and carried forward, so that more people can explore their own makeup according to their own characteristics, and bloom their own unique beauty.
Avenue to Jane, all laws of the same origin. Caitang adheres to the concept of "ingenuity customization, makeup and person-in-one", creates makeup products that are both practical and artistic, and effectively helps every woman show the essential connotation. May the king be like a begonia, because of the unique and flexible.