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Barmontier was a famous French agronomist. When he was a prisoner in Germany, he ate potatoes. After his release, he returned to France with potatoes.
But for a long time, he couldn't convince people to plant potatoes. As a result, the potato has been in France for a long time and has not been developed.
Why is that?
Because priests call potatoes "the devil's apples," doctors believe that potatoes are harmful to health, while agronomists believe that potatoes dry up the soil.
So Barmontier decided to take a strategy.
In 1787, Barmontier told the King of France what he thought. He asked the king to approve him to grow potatoes on a piece of land notoriously barren; and at the same time asked the king to send heavily armed soldiers in the fields, guarding during the day, but by night he must withdraw his troops.
People found this a strange phenomenon and thought: What exactly is planted in that land, and why should it be guarded by heavy troops?
This intense curiosity prompted people to take action: people began to secretly dig up potatoes at night and plant them in their own vegetable gardens.
And that's exactly what Barmontier wanted.
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What can we learn from the above story?
1, a little more cover, a little more mysterious.
The more Bamontier deliberately conceals it, the more interested the populace becomes in the potato.
This is the forbidden effect, that is, some things are banned, but they attract people's attention more, so that more people participate or pay attention.
The forbidden fruit is the fruit of the biblical "tree of knowing good and evil" in the Garden of Eden. God told Adam and Eve that all the fruits of the trees in the garden could be eaten, but only the fruits of the "tree of knowing good and evil" were "inedible and untouchable."
Later, Seduced by the serpent, Eve ate the forbidden fruit in spite of God's command, and gave the fruit to Adam, who ate it. So God cast them out of the Garden of Eden.
This rebellious psychological phenomenon attracted by the forbidden fruit is the "forbidden fruit effect".
Specifically, the forbidden fruit effect is related to two kinds of psychology, one is curiosity psychology and the other is reverse psychology.
People tend to be curious about things they don't know, and rebellion is based on people's nature to break free and pursue freedom.
The more unknown things are, the more they can arouse people's interest.
2. Avoid the negative impact of the forbidden fruit effect.
The forbidden fruit effect is very common in life, but many people will still fall into the trap.
For example, in ancient Greek mythology, a girl named Pandora got a mysterious little box from Zeus, the god of gods. Zeus strictly forbade her to open it, which in turn stimulated the girl's curiosity and adventurous mentality.
This eagerness to explore the secret of the box made her finally open it, and the calamity flew out and filled the world.
As the saying goes, "curiosity kills cats", it generalizes to a similar phenomenon.
At the end of the day, there are times when the more restraint there is, the more useless it becomes.
To avoid the negative effects of the forbidden effect, fundamentally, is to learn to pause and reflect strategically.
Curiosity and rebellion are instincts in human nature, and there are advantages and disadvantages. It is not difficult to follow this instinct to think and act, and there may be unexpected surprises that are not expected and then fruitful, and there is a considerable probability of falling into a trap.
Therefore, we must pay attention to thinking: is it the attraction caused by prohibition, rebellion, and curiosity, or is the information and the thing itself valuable?
In addition, we should also pay attention to the use of critical thinking to improve our information screening ability and avoid being deceived.