New Hainan Client, Nanhai Net, Nanguo Metropolis Daily November 1 news (reporter Shi Zubo wen / photo) On October 31, Qiongzhong Li and Miao Autonomous County held a signing ceremony for the unified purchase and marketing of green oranges in Qiongzhong County, and 153 enterprises, cooperatives and farmers in the county signed a unified purchase and marketing agreement with Hainan Central Vegetable Basket Development Co., Ltd. This year, "Qiongzhong Green Orange" adopted the unified purchase and marketing model for the first time, protecting the interests of fruit farmers while consolidating the "Qiongzhong Green Orange" brand.
According to the agreement, the "Qiongzhong Green Orange" brand authorized by the Agricultural Technology Center of Qiongzhong Li and Miao Autonomous County to carry out unified acquisition, unified supervision, unified marketing and unified settlement of green oranges in Hainan Central Vegetable Basket Development Co., Ltd., and fruit farmers only need to supply in accordance with the requirements of fruit procurement, effectively ensuring the smooth market circulation and economic benefits of Qiongzhong Green Orange.
Qiongzhong held a centralized signing of "Qiongzhong Green Orange" centralized purchase and marketing.
Ren Yicai, chairman of the Qiongzhong Hongyu Farmers' Professional Cooperative, said: "The unified purchase and marketing model can stabilize prices and protect the interests of fruit farmers. We no longer worry about (green orange) slow sales, there are 6 yuan to buy and sell this price, we fruit farmers are also very satisfied. ”
The reporter of the New Hainan Client, Nanhai Net, and Nanguo Metropolis Daily learned that according to the agreement, the agreement price of the first-class fruit of Qiongzhong Green Orange and above is 6 yuan / jin; the second-class fruit is 5.5 yuan / jin. Fruit standards are distinguished according to fruit specifications, sweetness, etc., accurately measured by professional equipment, and the fruit standards are actually subject to the "National Standard Geographical Indication Product Qiongzhong Green Orange" appraisal certificate and Qiongzhong Green Orange Association appraisal.
It is understood that in order to maintain the overall price stability of "Qiongzhong Green Orange" and further enhance the brand value and market reputation of "Qiongzhong Green Orange", Qiongzhong actively explores the unified purchase and marketing model, and the county's Agricultural and Rural Bureau, Agricultural Technology Center, Vegetable Basket Company and other units and institutions cooperate to ensure the quality of fruit through the whole chain, through big data management, strengthen the construction of the consumer market, expand the coverage of the sales end of the domestic and foreign markets, and achieve the high-quality development of the "Qiongzhong Green Orange" industry.
Yang Lingling, deputy general manager of Hainan Central Vegetable Basket Development Co., Ltd., introduced that at present, the development of the green orange industry in Qiongzhong has basically realized unified management of data, and the production data and sales data of Qiongzhong green oranges, including sales flows, can accurately locate the sales population, so as to continue to expand the sales share of the Qiongzhong green orange market.
Source: South China Sea Network