Author / Erl
Recently, the crew of "Funny Family" has been reunited, and this Korean family-themed sitcom, which began broadcasting in 2006, captured a large number of Chinese audiences during the embryonic period when the Korean Wave swept Chinese television. When the protagonists returned to the familiar living room after 15 years, another wave of memory killing made the audience easily "pinch".
As early as the release of the reconquery special release of the trailer signal, related topics have set off a hot discussion on the Internet, #Funny Family Reunion Special Trailer # rushed all the way to the Weibo hot search list, getting more than 30 million views. This is the second reunion of overseas drama actors that Chinese audiences are looking forward to this year.
In May this year, the stars of "Friends" reunited after 17 years, and the three major domestic video websites Ayuteng rushed to distribute the rights to reunite the special edition, and a wave of nostalgia swept through Chinese audiences, and the influence of classic IP can be seen.
This time there is no domestic network broadcast platform copyright fierce battle, the reunion of "Funny Family" is not as grand as the reunion of "Friends", but after 15 years of reunion, the natural emotional card advantage of classic dramas can still make planners earn a wave of attention.
The drama of the reunion of the ancient crew is not unfamiliar to Chinese audiences, whether it is overseas dramas or domestic dramas, the audience's nostalgic filter for classic works is indelible, and this reunion scene has been continuously staged in recent years.
After many reunions, a new proposition needs to be solved urgently: play the emotional card well, not only to avoid excessive consumption of classics, but also to make full use of IP advantages and put the nostalgic dividend at the maximum threshold.
The sentiment card will always be "king fried"
No matter in which country, the reunion of film and television stars is often a good business.
On the day of the broadcast of the "Friends" reunion special in May this year, the hot search of China's major websites has been contracted by this american classic sitcom, from the main topic of the program to the details of the reunion special, to the emotional topics such as #Why We Love Friends #, Weibo, Douyin hot search, WeChat index rose by 502.07% day on day, and more than 20,000 people poured into Douban, scoring 9.5 points for this special documentary.
At that time, Internet big V users and well-known KOLs took the "Friends" reunion special as an important discussion content - the popularity is unprecedented, this is a real traffic, and it is not a good time to meet the attention?
South Korean shows apparently noticed the blue ocean as well.
Before the reunion of the crew of "Funny Family", South Korea's MBC Television station has successively realized the reunion of actors from TV series such as "Coffee Prince No. 1 Shop", "New nonstop", "Pastoral Diary" and so on.
In fact, in recent years, some of the actors of the "Funny Family" crew have been in the same frame on the variety show many times, but a formal reunion of all the staff in the 15 years is undoubtedly the most able to use the IP effect to harvest the audience's feelings.
It's just that after the "Funny Family" reunion special episode was broadcast, there was no video platform in China to buy copyright, compared with the reunion of "Friends", there was a clear lack of topic momentum, coupled with the impact of the Korean Wave in internal entertainment in recent years, the "Chinese version" that was convenient for Chinese audiences to watch appeared on the Internet, and this wave of nostalgia only stopped at the preview period.
But for Chinese audiences, the nostalgia of not being able to participate in the reunion of a classic play in time may not be called a "pity".
Regarding the scene of classic reunion, China's variety shows have expanded the target group to the widest range, from the 80s and 90s dramas "Journey to the West", "Water Margin" and "Legend of the Eagle Hero", down to the influential "Seven Fairies of Happy Heaven and Joy", there is no nostalgic old, only the classic drama starring that cannot be reunited.
Crew reunion, what is the correct way to open?
When overseas dramas and domestic dramas tirelessly stage the scene of the reunion of the main actors for the audience, what do we really want to see?
In fact, the content that the audience wants is not complicated, it is nothing more than the original team reuniting after many years, and the actors bring their respective roles to restore the story in the play, continue the ending, and share the shooting of Missing.
In the "Funny Family" reunion special, the highly discussed is that the main actors read the original script, and the scene restores the small dispute between the Lee family sitting at the dinner table, the mother-in-law Luo Wenji and the eldest daughter-in-law Park Hae-mi about food.
Re-playing the classic story of the original script is a reserved program for the reunion of multiple classic crews, and when "Friends" reunited, the main actors also restored some classic scenes in the original drama, such as Phoebe's encounter with Monica and Chandler's love affair, the reunion of "Love Deep and Rainy", and also reproduced the magical scene of Aunt Snow knocking on the door.
The sequel and sharing the filming of Missing are also important parts that the audience is most looking forward to.
When "Funny Family" reunites, the audience reunites with the former difficulty in finding answers in the documentary. The show's open-ended ending, which once involved the curiosity of viewers, is now reunited, and most viewers appeal to see a clearer ending for CP between Lee Yoon-ho and Seo Min-ching, Lee Min-ho and Kang You-mi, Lee Min-yong and Shin Ji-san.
Out of the desire for deep excavation of classic dramas, the lead actors talk about shooting tidbits in the reunion, which can often attract hot topics, the crews of "Journey to the West" and "Water Margin" have recalled the hardships and difficulties of filming in the 80s when they reunited, and the persistence of the ancient crew and veteran actors for good works and the dedication to work were once compared by the audience with the increasingly impetuous entertainment environment.
In the reunion of "Friends", the actors revealed for the first time that the actors of Rose and Rachel had also collided in real life during filming, coinciding with the enthusiasm of the audience for the "double R love" in the play, and also projected the expectation of a happy ending to the actors themselves, matching the two lead actors to date in real life, and the related topics also became the serendipity of the reunion of "Friends".
With the advantage of nostalgia, you must also cherish the feathers
There is growing enthusiasm in various countries for the reunion of classic works, but so far, there have been few reunion scenes that have satisfied audiences.
Even the 9.5 high-scoring "Friends" reunion special, which was played by tens of thousands of people, became a noisy scene of Hollywood stars pouring out their love because of the participation of a group of Hollywood stars led by Justin Bieber.
On the spring evening of 2020, the crew of "Parental Love" reunited through sketches, in time for the great opportunity of national celebration, but the effect of the sketches was decent, and failed to meet the audience's maximum expectations. Now that "Parental Love" is mentioned, this reunion is no more impressive to the audience than the original drama.
Obviously, although the nostalgic advantage of the classic work is eye-catching, the actions and scales of all parties that the crew needs to grasp for reunion are difficult points, on the one hand, the participation of the core characters is the reunion of the soul of the crew, on the other hand, not only the reunion time is right, the way of reunion is also very exquisite.
In fact, where does the audience not understand, behind the reunion is only the same frame of showbiz colleagues, in addition to some crews with a shooting cycle of many years, where will most actors have so much true feelings?
But the long-tail value of the classic work, which continues with the sentiment card, always stays there, waiting for a crew reunion and colliding with new revenue.
Therefore, the significance of reunion is extraordinary, not only to bring a good experience to the audience, but also to know how to cherish feathers. Only works that represent an era, influential, truly hot, and household names are the best emotional cards suitable for the reunion of the main actors. And in time for a special anniversary, or at the call of the audience to reunite, in order to maximize the audience's nostalgic enthusiasm.
If the cattle, ghosts, snakes and gods all come to reunite and forcibly reminisce, they can only greatly reduce the effect and lose their original reputation and influence.
Although the audience's money is easy to earn, it is not right to just make bad money.