On the cross-border road, the great white rabbit is getting farther and farther away.
There used to be milk tea, perfume, lip balm, and now even the long-awaited ice cream is arranged!
The Great White Rabbit sells ice cream across borders
Recently, Bright Dairy and Guanshengyuan have joined forces again to launch the Internet celebrity single product "Great White Rabbit Ice Cream".
Blue and white color, with the classic logo of the great white rabbit, this ice cream is the Plus version of the great white rabbit milk candy from a distance.
In terms of taste, the great white rabbit ice cream also restores the taste of the great white rabbit milk candy to the greatest extent.
It is understood that the price of the product is 5 yuan, the first choice is in the Tmall flagship store, and it will be listed in major cities in the future.
After the news that the great white rabbit wants to sell ice cream spreads, netizens are not calm, and have said: I can! The wallet is ready!
There are many influencer items every year, especially in March this year.
In addition to the great white rabbit, many brands, including Dove and Snickers, have recently set their marketing eyes on ice cream and launched related products across borders.
You read that right, the two giants of the chocolate world, Dove and Snickers, have started selling ice cream.
Dove ice cream currently has three flavors: "midsummer raspberry", "vanilla hazelnut" and "rum cherry", with a smooth chocolate shell and a soft and sweet ice cream at the core.
The sweetness of chocolate and the coolness of ice cream combine to make it a wonderful taste just to think about it.
For consumers who like to eat both chocolate and ice cream, Dove's product is simply a "fairy item".
Snickers ice cream has many similarities in "construction" to Dove ice cream, and its shell is also chocolate.
But with a gentle bite, you'll discover the secret: the sweet, fragrant vanilla ice cream at its core. The taste is quite layered.
"Tell me where I can buy it!"
"I see that my saliva is going to flow out, so I'll buy it today."
"This configuration is also too godly."
Judging from the comments of netizens, there is bound to be a wonderful "ice cream war" in the summer of 2020.
Is "net red ice cream" worth buying?
The reason why the above brands are scrambling to cross over the ice cream, presumably do not need the brand Junduo to say, everyone can guess one or two.
Brands play cross-border marketing, in most cases there are only two purposes: one is the volume of sound, and the other is sales.
The great white rabbit can complete the transformation from an old brand on the verge of being on the verge of becoming a popular Internet celebrity brand, which is inseparable from cross-border marketing. Earlier, it has produced shower gel, hand cream and other products, and tasted the sweetness of cross-border marketing.
Therefore, its entry into the ice cream field is expected.
Dove and Snickers are the same, cross-border ice cream can not only make it gain a lot of attention in a short period of time, but also expand the brand product line and expand the scope of corporate audiences.
The question is, are these Internet celebrity ice cream products that were born with golden keys and have become the focus of public opinion before they are on the market worth buying? Are they IQ taxes?
Brand Jun believes that whether it is worth it or not should be discussed from the perspective of consumer shopping needs.
If you're looking for freshness and like to try novelty products, the aforementioned ice cream is worth buying.
Because whether it is the great white rabbit ice cream or Dove ice cream, Snickers ice cream is considered to be a creative new product, from the perspective of "early adopter", the stake is not lost.
If you have a high value for the product, then the above 3 products can also be tried.
In order to meet the aesthetic needs of consumers, the great white rabbit ice cream highly restores the classic white rabbit milk candy packaging.
Dove Ice Cream abandons the traditional color scheme and boldly adopts a girly color, and the whole ice cream looks sweet and fresh, romantic and dreamy.
The appearance of these net red ice creams is still passable.
If you pay attention to the price-performance ratio, that part of the net red ice cream may not be worth buying. As far as the brand knows, The price of Dove Vanilla Milk Chocolate Ice Cream is 14.9 yuan, which is not cheap at a unit price.
Will you try these memebo ice creams? Which one is best for you?