What are the childhood memories of Shanghai Xiaoyuan when you ask? There are only a few things to go around: the taste of the first white rabbit milk candy, the aroma of the first pot of Merlin lunch meat, the first bottle of bright milk staying between the teeth and cheeks... Yesterday, this precious childhood memory was integrated into the national essence, setting off a new trend of national tide.
Photo: Guochao Market debuted at the Wisdom Bay Yihong Theater Xinmin Evening News Chief Reporter Liu Xin (the same below)
Yesterday, Shanghai Meilin and Guanshengyuan, under the old brand of domestic goods Guangming Group, joined hands with the strong forces of "Yihong Theater" and "Yuyin Pavilion" to achieve the first fusion of national essence and domestic products. It is reported that since then, the two sides will take the promotion of national classics as the goal, and have successively carried out a series of Peking Opera promotion activities, designed a series of joint cultural and creative products, and carried out a series of touring performances.
In the Yihong Theater in Baoshan Kechuang Bay, Peking Opera masters Shi Yihong and Wang Peiyu presented two wonderful performances of "Noble Concubine Drunk" and "Empty City Plan" to the audience. Since its unveiling in 2018, Yihong Theater has successively launched series of performances such as the opening drama and the "Bright Yao Pear Garden" performance season, inviting 12 famous actors from all over the country to take turns to perform classic plays.
Pictured: The scene of the signing of the event
Shi Yihong, who "loves to toss", is always exploring more possibilities for innovative Peking Opera, such as the newly written Peking Opera version of "Notre Dame de Paris", the "Mei Shang Cheng Xun" tour of the four famous masterpieces across genres, the innovative Peking Opera chamber music version of "Bawang Bijie" and the new martial arts "New Dragon Gate Inn".
In addition, the first Peking Opera music textbook drama "The Legend of mid-Autumn Festival" and "Sister Shi's Peking Opera Classroom" created by Shi Yihong's team also cover nearly 30 schools and more than 10,000 teenagers in the district, narrowing the distance between Peking Opera and children, so that many young people also began to listen to Peking Opera and appreciate the charm of the ancient national essence.
Pictured: Shi Yihong at the press conference
Also committed to the promotion and popularization of Peking Opera and deeply cultivating Peking Opera education is Wang Peiyu. In today's "Yuyin Pavilion", urban white-collar workers and children are regular customers. She led the post-90s team to create the "Yuyin Society Micro Peking Opera" project, launched the idiom story series "Sitting in the Well and Watching the Sky", etc., and has been stationed in many primary and secondary schools in Baoshan to perform, interpreting the most familiar stories of children in the form of the most Peking Opera.
And every weekend's "Peking Opera Parent-Child Paradise" has also become an enlightenment class for many dolls to learn Peking Opera. In the exquisite and exquisite ancient opera stage, they will have zero-distance contact with Peking Opera, explain the full picture of Peking Opera with matching performances, and let children enter the national world with "zero burden" and feel the charm of ancient opera. As Wang Peiyu wishes: let "people who don't know that they like Peking Opera" become "people who like Peking Opera".
Pictured: Wang Peiyu at the press conference
The inheritance and development of the national essence can be helped by the long-established brands of domestic products, which is very encouraging for the two Peking Opera artists. Wang Peiyu said: "We are all children who grew up eating the great white rabbit and Guansheng Garden. I am a milk candy lover and am still a loyal fan of the 'Great White Rabbit'. And the honey of Guansheng Garden is even more dry throat and must be used at home. ”
In fact, the traditional long-established brands are also committed to integrating traditional Chinese aesthetic elements and cultural genes into themselves in this era. In the future, Shanghai Meilin and Guanshengyuan will regularly launch the Guochao Cultural Brand Market in Yihong Theater and Yuyin Pavilion, bring domestic brands to the Guoqu Theater, and use Peking Opera elements to innovate to create products that take into account both classics and trends into the daily life of young people. (Xinmin Evening News reporter Zhu Yuan)