Source: Consumer Review Network (ID: XFPL1894)
Compilation: Fattening
Recently, Luzhou Laojiao's latest core large single product - "black cap" listed in Tianjin, this product that carries its strategic mission of large light bottle has attracted strong attention from the market.
It is reported that in the previous period of time, the "black cover" has left many traces in the industry and completed the laying out of many cities across the country. "Black Cap" is a tower base product of Luzhou Old Cellar that grabs the price range of 60-100 yuan with high-quality light bottle wine, which can occupy the market of popular, daily and independent consumption.
<h1 class="pgc-h-arrow-right" data-track="4" > priced at 98 yuan to create high-quality rations and wines</h1>
"Black Cover" is a product just born for the public, is the Luzhou old cellar based on the rapid expansion of the quality liquor consumer group and the rigid demand of the people's daily drinking liquor, from the original grain, technology, taste, production capacity of the four aspects of the industry to create a higher standard, open the era of rations and bottles of wine quality consumption.
It is understood that the official price of "black cover" is 98 yuan. This is a ration wine brewed from pure grain solids, selected from southern Sichuan glutinous red sorghum, and pure sweet spring water in Luzhou, inheriting ancient methods, following traditional craftsmanship, using pure grain brewing, and integrating intelligent technology.
"Black Lid" is supported by data and produced according to Industry 4.0 standards, so that the packaging is more in line with modern aesthetics and ergonomics; based on the inheritors of the traditional brewing technology of Luzhou Laojiao Wine, the black lid wine blindness evaluation test data is collected to outline the most comfortable taste that meets the daily drinking of the public, clean and smooth throat, and sweet aftertaste.
It can be seen that the "black cap" is an innovation of the public light bottle wine, catering to the consumer market with high quality.
<h1 class="pgc-h-arrow-right" data-track="6" > a large light bottle strategy to meet the needs of the public to drink</h1>
The consumer Jun found that the relevant person in charge of the luzhou old cellar mentioned the term "new tower" many times, and it turned out that this was the key word between unlocking the "black lid" and the strategic mission of the luzhou old cellar big light bottle.
If Dacheng Xiangxiang is positioned as the new tower base of the old cellar in Luzhou, there is no doubt that the black cover is the "tower base" of this new tower base. At the end of June 2021, Dacheng Xiangxiang appeared on the stage of Luzhou Old Cellar, and with the launch of the "black cover", the company's product platter and strategic stereotype have been completed.
In terms of Luzhou Old Cellar, Dacheng Fragrant and National Cellar 1573, Luzhou Old Cellar Special Qu and Cellar Age Wine form a new ecology of Luzhou Old Cellar. As far as Dacheng Xiang is concerned, it will serve as the strategic mission of the Luzhou Old Cellar Large Light Bottle.
"5 years of new 10 billion, 100,Chinese New Year's Eve million tons!" The relevant person in charge of Luzhou Laojiao revealed the next step of Dacheng Xiangxiang Company's next plan, "around the product quality, the number of consumers, market scale, operation capabilities 'four leading' to create a new tower base for the future of Dacheng Xiang." ”
<h1 class="pgc-h-arrow-right" data-track="10" > consumer review views</h1>
Light bottle wine has a market of 100 billion, but from the perspective of market share, there is no absolute king of each price segment. "Black cap" as the core product of Luzhou old cellar large light bottle strategy, in the continuous expansion of the market occupies 60-100 yuan light bottle wine price segment, to complete the Luzhou old cellar tower base product layout, it can be said that "black cap" is also the choice of the market.
In addition to the huge potential of the light bottle wine market, the demand changes in the consumer market are also valued by the "black cap". In April this year, relevant data showed that in 2020, chinese consumers' "self-pleasing" consumption in online shopping has reached 57%. Simply put, more than half of everyone spends to "please themselves".
The so-called self-pleasing consumption is to meet the two aspects of "good-looking skin bag + interesting soul". Whether it is in packaging design or product quality, the appearance and connotation of "black cover" are stimulating consumers' purchasing power, bringing consumers the enjoyment of a better life, and becoming their healthy trend lifestyle to please themselves.
"Black cover" has entered the market for a period of time, this time, Luzhou Old Cellar will use "black cover" to lead the industry to take what kind of innovation path? What do you think of the new "Black Cover"?
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