China News Network, November 1, November 1, from Guangzhou, a time-honored Chinese tao taoju with a history of more than 141 years, the first store in Beijing was unveiled in Sanlitun Taikoo Li.
After Tao Taoju walked out of Laoxiguan in Guangzhou in 2015, this century-old Chinese brand has planted flags in Xiamen, Shenzhen and Shanghai.
Tao Tao Ju was founded in the sixth year of Guangxu (1880), and its gold lacquer plaque was mentioned by shi Kang Youwei, a famous Qing Dynasty restorationist, written in the "Shimen Ming" stele, which means "come here to taste tea, le also pottery".
Tao Tao ju dishes
Tao Taoju's most historical main store, wall hanging celebrity calligraphy and paintings, a hundred years of famous celebrities gathered, Lu Xun, Ba Jin, Chen Renyun, Liu Haisu and other literati and inkers have been guests, but also Lu Xun's family banquet menu remains.
In the history of a hundred years, the most popular story is "beautiful water bubble tea". In the old days, Tao Taoju used to hire people to baiyun mountain every day to pick up Jiulong spring water for cooking tea, and the red wooden barrel was printed with the words "Tao Taoju" and "Jiulong Spring Water", and the queue waved through the market.
Nowadays, Tao Taoju's adherence to quality is far more than good water brewing good tea, making it by hand, rejecting the central kitchen as the brand management concept, retaining traditional handicrafts, and striving to restore the flavor of lao Xiguan with each product.
Cantonese cuisine is going north, and technology and ingredients are all problems. From the south corner of the motherland to the capital, can the taste retain the original taste? In this regard, the person in charge of Tao Taoju said that this time Tao Taoju stationed in Beijing, breaking through the distance limit of more than 2,000 kilometers, 90% of the technical strength of the back kitchen and service team are selected and trained in Guangzhou, and its material selection requirements, cooking techniques, and service standards are the same as Guangzhou, creating an authentic Guangzhou taste and tea drinking atmosphere for Beijing diners.
Do not mass production, do not do franchise stores, the national direct sales of the store is the current business model of Tao Taoju. In terms of production, Tao Tao Ju inherits the century-old food concept and insists on making it all by hand.
It is worth mentioning that tao tao ju Cantonese chef has more than 20 years of cooking experience, the control of ingredients and cooking techniques have strict requirements, Tao Tao ju hundred years of roast goose selection 7.5 pounds of fat and thin Qingyuan black brown goose, when the store hand-roasted, from the recipe to the heat roasting has its own set of standards. In order to make the product more in line with the contemporary people's pursuit of healthy diet, the chef will also remove the fat oil flakes before the table, so that the roast goose can be eaten fragrant but not greasy, and restore the local taste of Guangzhou.
Source: China News Network