Editor's Guide: Nowadays, the development of productivity makes the car no longer a rare object, almost every family has a car, but with it comes the problem of parking difficulties. Many platforms are committed to solving this problem, and the author of this article has selected Baidu Map as an example to analyze its commercialization direction, hoping to help you.
In 2020, the number of cars in the country will reach 281 million. According to the calculation of 1.4 billion people, it is equivalent to about one car for every 5 people, and the era of parking space panic has arrived. The phenomenon of "driving for ten minutes, parking for half an hour" is not uncommon, is the number of parking spaces insufficient or users scrambling to concentrate on part of the parking lot? Perhaps, if users can be more clearly aware of the relevant data of the park before going to the park, they should be able to better plan parking, reduce congestion, and improve the user experience.
Combined with the market product survey, the feasible functional requirements are analyzed as follows:
<h1 toutiao-origin="h2" > provide data such as parking spaces and fees in the current parking lot to assist decision-making</h1>
The current platform "parking assistant" function specifically realizes the various parking needs of users. This function has multiple entrances, located in the search box, personal center, etc., of which the entrance to the driving navigation end page is more suitable for the user's usage scenarios and habits.
The picture above is the Baidu Map Parking Assistant Parking Lot page
The following information is currently displayed in the parking lot: distance, tight/sufficient/minimal, total number of parking spaces, price, above ground/curb
Possible problems:
Most of the parking lots have no price information;
The amount of available parking spaces is tight, sufficient, and rarely described may confuse users, and users may not know what their interval division is, and whether there are enough and rarely go to parking spaces. Navigating to a parking space can also greatly damage the user experience.
I don't know whether this kind of display is because of the lack of data, if so, you need to think about some product solutions to improve the data upload rate, and some competitors have made more detailed data solutions:
Suitable parking: Parking lot data, showing the total number of parking spaces and the number of empty parking spaces
PP parking: The parking lot data shows the total number of parking spaces, the number of empty parking spaces, and supports distance and price ranking
Jet Parking: Yard data, showing the remaining number of parking spaces and costs, support distance and price ranking
Shared Parking: Yard data showing the remaining number of seats and charges
More detailed data allows users to have a clear perception and judgment, improve the user experience, at present, many competitive schemes are still local areas, covering a small number of parking lots. If you should park, there is only a Shenzhen parking lot; PP parking originates from Shenzhen and currently covers many cities; shared parking covers many cities, and the number of parking lots is small. The demand space is still largely unmet, Baidu Map has a larger number of users, if you can combine the user side, the depot side for product design, should be able to make a better plan, improve the user experience.
In the future, we can also consider developing the sorting function for distance and parking fees; for some high-frequency screening scenarios, such as the screening function of parking lot formats such as intersections, underground, outdoors, and shopping malls, so that time-sensitive, cost-sensitive, and users with special needs can find matching parking lots more quickly. Of course, the specific requirements are based on user research, and follow-up research and analysis are needed.
Above: There is an "offline" field at the end of the Shanghai parking lot, and it is speculated that there should be real-time management and upload data of the relevant parking terminal products
Developing suitable terminal products for the parking lot and optimizing the existing terminal products should help improve the upload rate of the yard data.
<h1 toutiao-origin="h2" >2, parking reservation</h1>
Baidu Map's current reservation parking function has been launched, which allows users who plan in advance to enjoy more certainty and security.
Baidu Map - Parking Assistant - Reservation Parking Page
Baidu Map currently has a limited number of parking lots that can be reserved; special scenes only plan airports/railway stations, etc., and may also have special hospitals and scenic spots.
Amoy parking spaces can be reserved for special scenes: hospitals, airports, ports, scenic spots, etc
The function of booking parking spaces in advance can promote the rational allocation of parking space resources, improve the user's sense of security for parking spaces, and reasonably choose parking plans, from the perspective of baidu map's existing reservation function, it is still in the initial stage of planning, and it is still necessary to investigate the needs of users and vehicles to improve the function.
<h1 toutiao-origin="h2" > third, to provide site selection assistance for relevant organizations to make decisions</h1>
At present, due to the lack of parking space resources in many areas, the planning of new roadside public parking spaces and parking lots can be combined with a large number of driving trajectory data to provide analysis of parking space location, which should be able to have guiding significance for relevant departments, assist in decision-making of better parking space locations, and increase the value of products.
The parking space location should have the following characteristics:
Try to choose a section of road with a small traffic volume and a wide road in the roadside parking space to reduce the traffic pressure
The yard and garage should be located in the center of the high-traffic area as much as possible, so that the parking lot can balance the distance between the surrounding areas
Product design should take into account the convenient candidate location for poi labeling, measurement and analysis, so as to facilitate the planning department to compare the advantages and disadvantages of the candidate program from different dimensions such as the amount of other competing parking spaces around it, the distance of the depot, etc
This service can also provide merchants with auxiliary site selection, through product packaging service data, to provide services such as traffic around alternative addresses, competitor data and so on
As shown in the above figure, the staff officer conducts evaluation and analysis of dimensions such as location and regional competition based on big data to assist business site selection decisions.
<h1 toutiao-origin="h2" > fourth, matching shared parking spaces, parking spaces short-term rental and long-term rental business</h1>
In first- and second-tier cities, 300,000-500,000 parking spaces are already very common, and many communities still have the problem of having cars without parking spaces; due to the different travel habits and regional characteristics of users, there are still many parking spaces that are idle or idle for some periods. Sharing and leasing parking spaces is a feasible solution to improve the efficiency of resource allocation of idle parking spaces.
There are already relevant competitors in the regional development of this business:
As shown in the figure above, the Amoy parking space rental request page can publish the information for renting for help and the information on the sale and purchase of parking spaces
As shown in the figure above, the staggered peak parking spaces in Shanghai Depot can be rented on a monthly basis for some periods
As shown in the picture above, on the Where to Park Parking Space Rental page, you can rent a long-term rental space for a short time
At present, the amount of rental parking spaces available in the competitive scheme is still relatively small, if you can use massive data to match the long-term rental space between the park and the users in the surrounding community, and match the needs of users in different periods of time to share parking spaces, you can also make the idle parking spaces effectively used, alleviate the parking pressure, and improve the value of the product.
<h1 toutiao-origin="h2" >5, charging pile yard navigation</h1>
In 2015, the state issued the "Guidelines for the Development of Electric Vehicle Charging Infrastructure (2015-2020)", which proposed that the goal of China's charging infrastructure development is to build 12,000 centralized charging and replacement power stations and 4.8 million decentralized charging piles by 2020 to meet the charging needs of 5 million electric vehicles nationwide.
At present, Baidu Map and some competitors are already doing related product solutions:
Baidu Map charging pile search result page, showing fast and slow charging, spare location, price, support screening
According to different scenarios, such as fast charging and slow charging, etc., it has been taken into account in the screening, but the entrance of fast and slow charging is somewhat hidden, considering the weight priority of some filter conditions, you can learn from the hierarchical screening scheme used in e-commerce, and some quick filter conditions are present.
Taobao filters some high-priority quick filters for staging, brand, etc
As shown in the figure above, the Shanghai parking charging pile parking lot provides information such as the number of charging spaces and charges
Regarding the functional organization and planning of charging piles, it is still worth in-depth study. For example, the sorting of available quantity, price, distance, and high-weight filters such as fast charge and slow charge are hierarchically externalized to meet the needs of different users.
At present, Baidu Map is not only a map navigation product, with the help of big data analysis and AI intelligent technology, it integrates surrounding life services, other travel scenarios and needs, and slowly develops into a one-stop travel service MAAS product, looking forward to exchanges and discussions.
This article was originally published by @Jeff Demolition Team and is not reproduced without permission
The title image is from unsplash, based on the CC0 protocol