From the gymnastics prince who has won countless awards, to the pseudo-"domestic product" Li Ning who has been boycotted by everyone, what is what is it? Li Ning, the god of Chinese gymnastics, in 1988, why was he forced to commit suicide II. From gymnastics myth to patriotic entrepreneur, what did Li Ning's legendary life experience? Three. Is "patriotic" not forgetting the original intention or bundling marketing? Wait for the answer to Li Ning's question

<h1 class="pgc-h-arrow-right" data-track="49" >. Li Ning, the god of Chinese gymnastics, was forced to commit suicide in 1988</h1>

With the arrival of Double Eleven, Li Ning, as the "light of domestic goods", was once again pushed to the cusp of the storm because of price problems.

Li Ning's official website

Many netizens said, "I treat Li Ning as a domestic product, and Li Ning treats me as a big zuo." While ridiculing Li Ning, this remark also exposed some of the problems that Li Ning has suffered in recent marketing.

Zhang Jike wears a Li Ning team uniform

Li Ning's original intention of the establishment of this brand is so that Our athletes can wear the clothes of their own nation, but in recent years, various means seem to have some "changed taste", I don't know if Li Ning himself, as the founder, remembers the original commitment?

Li Ning, 17 years old (1 from left)

In the 1980s, at the age of 17, Li Ning entered the national team. Not long after joining the team, he showed excellent gymnastics talent, and in many world-class competitions, Li Ning won the championship with a flowing but stable posture, achieving the best result in the history of Chinese gymnastics.

1988 Seoul Olympics

And in the 1984 Los Angeles Olympic Games, Li Ning, dressed in red, created a sports myth of 6 medals with a flowing movement, including 3 gold medals, which was the best result among global athletes at that time, and the name of "Prince of Gymnastics" was also famous around the world on this day.

1984 Los Angeles Olympics

Success is also the Olympics, and defeat is also the Olympics. Li Ning's athletic career reached its peak after the 1984 Los Angeles Olympics, and in the following years, he won a total of 14 world championships and 106 gold medals, a result that no one can break to this day. But when the time gradually came to the 1988 Seoul Olympics, the radiant Li Ning fell from heaven to hell on this day, when countless public opinions surrounded him, and some of them even sent him blades to make him "cut his wrists and commit suicide".

Li Ning talked about suicide

So, what happened to make this "gymnastics prince", who was once regarded as a hero of the sports world, become a "clown" who was spurned by thousands of people overnight?

<h1 class="pgc-h-arrow-right" data-track="47">2. From gymnastics myth to patriotic entrepreneur, what did Li Ning's legendary life experience? </h1>

In 1988, Li Ning held the hoop to the cheers of all the spectators in Seoul, and then began a series of elegant and gorgeous gymnastics moves. However, at the end, Li Ning's body trembled uncontrollably, and even his feet were hooked by a hanging ring on the way down.

Li Ning Kurama

Then, Li Ning had an accident in the kurama race, and directly squatted on the mat after landing on the ground. These mistakes were all seen by the audience, although Li Ning still had a smile on his face at this time, but no one could accept that the "Prince of Gymnastics" made such a low-level mistake, and there was even a sound of "get out" under the field.

Li Ning hanging ring

Later, China's sports team did not achieve good results at the Seoul Olympic Games, and everyone returned to China with a sense of failure. However, when Li Ning returned to China, countless accusations and questions swept toward him. In that era when network technology was not yet developed, it was difficult to imagine that a person could experience such a great malice, and people seemed to attribute the reason for the failure of the Olympic Games to Li Ning alone, and the former "prince of gymnastics" became a "gymnastics dead son" at this moment.

Li Ning retired

In the face of these negative voices, Li Ning, who has always been full of spirit, chose silence, and after the end of the year, Li Ning announced his retirement in a clamor, and the myth of a generation of gymnastics ended. In fact, long before Li Ning participated in the Seoul Olympics, there were already injuries and illnesses in various parts of his body, and doctors warned him that once he participated, he would be at risk of "high paraplegia". Just for the glory of the country, Li Ning, as the first person in gymnastics, must compete, which is similar to Liu Xiang twenty years later.

Li Ning is in business

Although his career did not come to a successful end, Li Ning himself did not get discouraged, but turned his attention to business. In those days, all sports for the national team were sponsored by foreign companies, and almost all of the sports equipment and sportswear worn by athletes were made by foreign countries. Li Ning saw this market gap and told the public about his dream: "I hope that China's Olympic champions can wear their own costumes and stand on the Olympic podium."

Li Ning flew to light a fire at the Olympic Games

<h1 class="pgc-h-arrow-right" data-track="20" >3. Is "patriotic" not forgetting the original intention or bundling marketing? Wait for the answer to Li Ning's question</h1>

In 1989, after retiring from the military, Li Ning went south to start a business, and he established a clothing company in his own name that focused on sports peripherals, which is now known as "Li Ning".

Li Ning logo

Li Ning, who is new to business, inevitably has some unfamiliarity, whether it is in clothing design or in the company's operation, he has some confusion. So he thought of a way, that is, to publish the newspaper to raise opinions. In fact, before it was published in the newspaper, Li Ning had a lot of anxiety in his heart. Because the domestic evaluation of him is still indulging in the previous defeat of Seoul, he is not sure whether people will support his ideas.

Chinese Li Ning logo

With an uneasy mood, Li Ning published a report on the collection of trademark designs in the newspaper. Unexpectedly, many people with the same ideas as him responded, and finally collected a total of 20,000 design drafts. This enthusiasm completely ignited Li Ning, and the brand LOGO we see now came into being at this time.

Li Ning after commercial success

In the following years, Li Ning became smooth in business. One of the most important reasons is that the whole country from childhood to old age has supported its own national industry incomparably. This allows Li Ning to maintain a great advantage in commercial competition, and even has the miracle of defeating manufacturers from various countries and winning the right to pass the torch of the Asian Games with only 2.5 million yuan. Some people once said that Li Ning, a commercial brand, was closely linked to national feelings when he was born.

Li Ning patriotic marketing advertisement

To this day, Li Ning is still the representative of "domestic goods". Whenever talking about "domestic" brands, the first thing that comes to mind is Li Ning. The founder, Li Ning, himself, has also transformed himself from a retired athlete who has no one to become the most successful patriotic entrepreneur. To have today's commercial territory, Li Ning carries the expectations of too many Chinese people.

Like Li Ning of luxury goods

But looking at the various actions of the brand in recent years, it seems that there is a little bit of lack of cherishing this reputation, water can carry boats and can overturn boats, rooted in the soil of Chinese culture, If Li Ning finally deviates from the people, then what awaits it is only like rootless duckweed floating away.

Xiao Zhan's endorsement Li Ning led the whole network to insult