Author/Please Qin
Boldly speaking, the traffic of the sound industry has been increased once in 2017, such as the emergence of Li Zeyan.
As a voice actor of Li Zeyan, Wu Lei must be cui to dominate the general quotation everywhere he goes, and even when he participates in the voice actor competition program "I am a special voice" at station B, he must be arched to use Li Zeyan's voice to give Xu Jiao, the "game Kryptonian", a sentence: "Thank you." ”
With a sense of responsibility for feeding the industry, he has become a regular guest of "I Am a Special Voice" as a voice inspector, and he hopes that this time he can make the entire industry get attention and updates.
Zhao Qianjing, who appeared in the same program as Wu Lei, has representative works such as "Tianya Mingyue Knife" and is one of the partners who co-founded The Leading Voice Culture with Di Feifei and Wu Lei.
Although he is not a gamer and is not very interested in Li Zeyan, played by Wu Lei in "Love and Producer", he feels that "it is a character that is loved by many people." If you are liked by many people, there must be his reason. ”
In his career, Zhao Qianjing is also eager for more phenomenal roles like Li Zeyan to become his masterpieces. "I Am a Special Voice" may be his "time and place", so he chose to start from the identity of the player and join the competitive stage.
Due to the nature of the work of the sound industry, they are not afraid to use the most dramatic identity to accept the audience's consideration on the stage of "I Am a Special Voice".
Contestant Zhao: Exciting
Teacher Wu: Pinch a handful of sweat
Wu Lei and Zhao Qianjing, who are also the founders of the lead voice, participated in the "I am a special voice" of the B station as a voice inspector and a player, respectively.
"Big senior" Zhao Qianjing went to the contestant's seat, three auditions were unfavorable, the first competition can only blindly select works, not only have to hide behind the curtain to act, but also because they want their teammates to be matched to the right role, decided to play a less suitable role.
Fortunately, the business ability bonus and Wu Lei's "he match card" allowed Zhao Qianjing to smoothly advance to the next round, but the protagonist of this adventure, his first feeling, is "stimulation":
"At first, my mentality was relatively relaxed, but when I arrived at the recording scene, I felt that I couldn't control my mentality, and my tension kept soaring. Because the format is very tight and intense, some newcomers still hide particularly deep hole cards. For example, our koi classmates 'one trick fresh', very powerful. ”
Wu Lei's excitement is consistent with Zhao Qianjing, the industry's leading platform B station, take the initiative to provide high-quality display opportunities for the new generation of voice actors in the sound industry, so that the survival status of the sound industry is well known to the audience, for him, it is "exciting, exciting and meaningful".
However, after participating in the recording, Wu Lei found that most of the contestants were on the stage to face the audience for the first time, and they were very unfamiliar with stage competition. The lack of performance experience and the tight format of the contestants pulled each other apart, which made Wu Lei worry about the presentation of the show, and the excitement was replaced by pressure.
"The requirements made by the teachers, and the pressure and tension brought by the entire format, are very different from the actual voice-overs in their daily lives. So we are still doing this show with a sweaty mentality. ”
Let him pinch a handful of sweat, and Zhao Qianjing, who chose the corner of the Ming Lou of "The Pretender" on the blind stage. As soon as Zhao Qianjing made a sound, Wu Lei recognized him almost immediately.
The audience always thinks that the sound examiner knows all the players' voices, but in fact, there are many players who are unfamiliar to them, and even if they have cooperated, Wu Lei may not be able to hear who they are the first to hear when they play new roles.
"But Qianjing is so familiar with what I'm saying, we work together almost every day, so whether it's everyday, or when we're having fun, or when we're at work, we're all familiar with our voices." So as soon as he opened his mouth, I naturally knew it was him. ”
As a voice inspector, wu Lei is already familiar with the advantages and disadvantages of each player in the behind-the-scenes link, and he often communicates with the sound recorder Bian Jiang about the preparation progress of the players and their problems, but he is not clear about the "blind fan" role chosen by Zhao Qianjing. Wu Lei confessed: "At that time, I was thinking about the matter of "he matching the card". ”
Wu Lei believes that he is a clear person, and like several announcers, he will deliberately avoid suspicion in the program to avoid unfairness. Regarding "his card", Wu Lei bluntly said that he was "holding his breath to his chest and feeling that he was doing something that he might not necessarily do in this life." ”
Art presents supremacy and the rudiments of the kingdom of sound
Zhao Qianjing and Wu Lei are both people who respect the rules of the game.
After that game, Wu Lei chatted a lot with Zhao Qianjing offstage, worried that the use of "he match card" would make his self-esteem frustrated. Zhao Qianjing expressed his understanding of Wu Lei's move of exercising "he matched the card", and also generously admitted that he expected to leave the stage when casting, but considering the overall effect of the show, he accepted such a result and was also happy to see everyone's surging of this "famous scene".
"That day Teacher Wu saved me, Dachang (player Gao Qichang) told me, I waved my hand in the back to refuse, he was moved."
Sister Na was also curious about his original intention of choosing the role of Ming Lou, and Zhao Qianjing was not hurried: "This is a variety show, and the content presented by the variety show must ensure its integrity." The integrity of this content cannot be said to be that you give up the integrity of the content of this program for your own rank, for a reputation, or for the sake of your most suitable role. Because we have actually tried, we are now in such a role position, which is the best landing position. If there is another position, this fragment will be very broken. ”
But Wu Lei believes that for Zhao Qianjing, "I Am a Special Voice" is a valuable opportunity to be understood and liked by the public.
"Especially when I see Zhao Qianjing's shadow behind the stage, I can't see his expression, I will think more."
"Maybe he didn't even show his face in front of the audience, his talents were not shown, and he left this stage, and I don't think it's worth going through this."
Even though Wu Lei joked that "I wanted to give that card to others", in the end, he was still anxious when he saw the shadow of Zhao Qianjing waving his hand, and his voice was a little shaky.
Zhao Qianjing also joked: "In fact, this is all designed by me, and I have practiced this wave of my hand 100 times." ”
The voice actors who have been dubbing in the studio for a long time seem to be indifferent to the hot search and traffic concept in the entertainment industry, and there is no shelf for industry big names. Participate in shows, choose scripts, assign roles... The starting point is either artistic pursuit or industry planning.
Zhao Qianjing believes that he is a person who loves adventure and is keen on "big ups and downs", and his career development has tended to be stable in recent years, and the emergence of "I Am a Special Voice" has brought new stimulus trigger points to his career and even his life. Throughout his career, he has the "ambition" to leave the representative roles of "Tang Qingfeng" and "Luo"; in "I Am a Special Voice", he also holds the heart of wanting to leave a classic stage, eager to try, and there are no taboos.
"And I looked at it later and found that I didn't actually make any mistakes, I thought I did a good job, but the voice of the character was not suitable for me." But I didn't fit in, and I got it done. On a basic technical level, my lip type, including emotions, is not particularly error-prone. ”
Professional quality and personality, in order to have Wu Lei's sentence "I think Teacher Zhao is quite attractive." And what followed was the entrepreneurial story of their partnership to establish a leading culture.
A leading culture that coincides with the sound industry
From the translation factory to the partnership company, the personal development of Wu Lei and Zhao Qianjing seems to have maintained some resonance with the movement of the sound industry.
Translation and production, which was once popular throughout the country, now many people generally believe that it "takes the tone" and gradually declines. Zhao Qianjing, who has experienced the era of translation and production, has frankly told his sister that in fact, he himself prefers to watch the original film rather than the translation and production.
But the sound industry in the era of translation and production is brilliant and orderly. According to Wu Lei's recollection: "At that time, the translation and production of films can be said to be popular all over the country, and the voice actors were much more popular than now. ”
"Translation and production it has the demand of existence in that era, when everyone could not see the original film, could not understand the lines, so the translation and production can be spread regardless of the field, regardless of the city, and even today, our parents have admiration for many old translators and actors."
Wu Lei does not see the fading of the old translation producer as a signal that it needs to be abandoned. In his view, there must be some content in the sound industry that is inseparable from the Chinese translation of imported works.
For example, some of the dramas introduced by Station B in recent years, or the Disney works that radiate Chinese audiences of all ages, have the need to Chinese translation localization. When considering the movie viewing experience with subtitles on the IMAX screen, Wu Lei felt that the team had the interest and necessity to continue the translation and production of the Chinese.
Wu Lei insists that the pain points of the sound industry are similar to those of guoman, in addition to inheriting the art form of the older generation, more courageous attempts are needed before the industry can rise.
Therefore, instead of working hard in a single vertical field, the leading voice culture headed by Wu Lei and Zhao Qianjing hopes to build a "sound industry kingdom" in a "directional" manner.
For example, they pioneered the concept of "voice actor" to extend the working attributes of "voice actor".
This concept is gradually being recognized by practitioners and platform parties, who have also developed a stage drama IP exclusive to sound actors in this direction and have toured nearly 100 times.
Or develop IP projects in various sound industries from upstream, including cross-border cooperation in variety shows. Station B's "I Am a Special Voice" is their latest exploration.
The structure of "I Am a Special Voice" can be seen as a microcosm of the development of the lead voice in the sound industry to a certain extent: there are stage performances, top equipment, professional training systems, and reality shows and interviews with voice actors.
In Zhao Qianjing's view, the biggest difference between "I Am a Special Voice" and other programs is that the program has become an open window, rather than only listening to the sound in film and television works, this program allows the public to re-understand the professionalism and personal charm of voice actors in addition to dubbing works from the perspective of reality TV, and the portraits of the entire industry are thus vivid and rich.
At the same time, they can clearly feel that the program attracts more resources to enter, help produce new IP and talents, and develop cross-industry cooperation.
"We are now monks more porridge less. Many newcomers, when his 'work' (professional ability) is not so complete, may not be able to compete with more mature voice actors, then he will lose a lot of opportunities to exercise and explore potential. But if we have a large enough project, they have more opportunities to train and are more likely to quickly become a professional voice actor. ”
However, Zhao Qianjing, who participated in the show as a contestant, his personal gain was: "Through this fierce competition format, the comprehensive quality of voice actors is rapidly improving. "Each episode of the show reorganizes the contestants for public performance, and divides the format of the public performance repertoire according to type, which gives him inspiration in the training system.
Next, they will launch a new sound brand, based on a steady stream of talent software, with related courses. Doing a solid job of the business model that has been "tested out" is their clearest methodology in 2021.
"Insisted on the content of the traditional dubbing and post-production fields, but did not abandon the original sound concept, and continued to try." Such a team, whether it is our peers or ourselves, I think it is brave. ”
Wu Lei believes that after "I Am a Special Voice", the audience who accompanied 33 voice actors through 5 stage performances will fall in love with this world shaped by sound; there will be people who will join the team of love of sound. They know that an upgrade in the sound industry is about to happen, and they are even making a sound.
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