How do you showcase the spectacular landscapes and magnificent and ingenious architecture of China in video games? On this question, we have seen many games give their own answers: some have been restored with miniature landscapes in the game, some have made specific landscapes into the background of the game, and some have open tool libraries to let UGC content play freely.
But as a cutting-edge medium with unique interactive advantages, the imagination of the game can obviously be richer, and the game skin, music, and even character sounds, all digital elements, can be used to show the cityscape. In the author's opinion, some of the linkages that "Peace Elite" has been doing recently are to take its own digital capabilities as a starting point to explore the possibility of combining urban culture and games from a more novel perspective.
Whether it is the launch of the Peking Opera-themed skin in cooperation with the Shanghai Peking Opera House, the traditional costume design that incorporates the innovative elements of the trend to make players shout "Double Kitchen Ecstasy", or the launch of a new fashion "Ling Embroidery" inspired by the patterns of miao dragons and butterflies in the intangible cultural heritage Miao embroidery, it is Peace Elite that is using its own trendy aesthetic language to explain the Chinese story.
The successive collaborations with different cultures and art forms have turned Elite for Peace into a multicultural platform, even raising a curiosity: What other ways can it use to carry out the next crossover?
Peace Elite was quick to give the answer. The newly launched "Dream of West Lake" theme series of cultural and creative joint fashion, by making the landscape into clothing, once again shows us the tolerance and shaping power of "Peace Elite" as a phenomenon-level popular game - this time, "Peace Elite" uses vision, game characters and even character voices to show the scenery of China's mountains and rivers.
In "Peace Elite", "put on" and "hear" the beauty of West Lake
Just as the so-called "failed to throw Hangzhou, half of the hook is this lake", from ancient times to the present, the West Lake has attracted people's admiration with its picturesque lake and mountains and deep historical context. At different times and in different climates, the West Lake can always reveal its "light makeup and thick smearing" of the ever-changing beauty, and the costume design of "Peace Elite" this time uses its own aesthetic design language to interpret several faces of the West Lake.
Through the use of details such as national style color matching, ink painting prints, and floating cloud ornaments, the abstract senses of the beauty of the West Lake are concretely restored and interpreted in the way of "Peace Elite", and the bold idea of letting the game characters wear the West Lake is realized. Compared with the previous fashion, this time the costume design starts from the impression and association left by the West Lake, and has a stronger national style temperament.
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Some themed items
In addition to visual enjoyment, "Peace Elite" also tries to let players "hear" the West Lake, and specially invited Chinese style musician Xiao Qu'er to customize the "Dream of west lake" fashion impression song "Twilight Snow", the lyrics sing the four seasons of the West Lake, and the lingering tune pushes the tender atmosphere of the West Lake to the extreme.
The official invitation has also aroused the desire of many players and content creators to create. The well-known maimi of Station B- Little D-biu created a classical dance for four sets of themed costumes, and went to the four scenic spots of the West Lake, dressed in fashion for a live-action interpretation, as if it was the embodiment of the west lake scenery, so that the audience exclaimed "the beauty of the west lake is alive".
The West Lake dance video of another dancer, Zi Yan - Xiao Xian Zi, has also approached 160,000 views. On Weibo, related topics landed on the 14th place in the hot search list, players generally gave positive evaluations for the sincerity and details of this fashion design, and many players from Hangzhou also personally promoted their hometowns in the topic, which shows that this theme linkage is accurate in restoring the image of the West Lake in the hearts of the public.
Connecting online and offline, "Dream of West Lake" demonstrates the digital capabilities of "Peace Elite"
Fashion received praise from players online, and offline, Peace Elite also held the "Dream of West Lake" West Lake Cultural and Creative Theme Exhibition at the Hangzhou West Lake Museum General Museum, which presented the three chapters of winter, spring and summer of west lake with the concept of "dreamland". The three sets of themed costumes and some props designed by the game also came to the offline exhibition and were exhibited to all audiences.
As a national first-class museum, the Hangzhou West Lake Museum General Hall has jurisdiction over the West Lake Museum Area, the Southern Song Dynasty Official Kiln Museum Area and the Celebrity Memorial Hall Area, which undertakes the collection, protection, research and display of hangzhou West Lake, Hangzhou celebrity-related cultural relics and documents, cultural relics excavated from the Southern Song Dynasty official kiln and cultural relics and physical evidence related to the Southern Song Dynasty culture, etc., integrating the research, inheritance, display, education, foreign exchanges and cultural tourism integration, science and technology cultural protection and other functions of related cultures. On the occasion of the 10th anniversary of the successful application for the West Lake Heritage, Peace Elite brought its own cultural and creative design to the Main Hall of hangzhou West Lake Museum, showing that Peace Elite hopes to empower Hangzhou's urban culture with its strong digital capabilities and huge user circle.
In this linkage with the Hangzhou West Lake Museum General Museum, "Peace Elite" showed its advantages in the use of digital tools - for players who could not personally go to Hangzhou to participate in the exhibition, Ji Li, a member of the Peace Elite Star Four-person Squad, broke the dimensional boundary and entered the "Hangzhou West Lake Museum Main Hall Very West Lake" WeChat public account as a "West Lake Cultural Promotion Friend" to guide the service, using exclusive voice to lead everyone to participate in the exhibition online. Ji Li "came" to the West Lake, making "Peace Elite" more closely related to Hangzhou, which is another embodiment of the extension of the game media.
Online and offline are both pronged, and the game is output both inside and outside. It is not difficult to see that "Peace Elite" wants to present the most representative landscape culture of Hangzhou in a game way through a series of activities that are closely related to the theme.
Let the details of urban culture be integrated into the game elements, refreshing our understanding of the plasticity of "Peace Elite" as the culture that the game can carry: the mountains and rivers of the motherland can not only be "appeared" in the game in a contrasting and restored way, drawing the soul of the beautiful scenery and reforging it in the clothing, which is also an efficient and novel way of cultural communication, so that the player and the scenery "carrier" can quickly close the distance between them and the city invisibly.
The basis for this kind of cooperation is the huge performance potential of Peace Elite itself as an open-ended game. As a product with a very high level of popular popularity and social influence, From the perspective of game content, "Peace Elite" is also striving to expand its own cross-border cultural accommodation space, not just a tactical competitive game - but a cultural soil with openness, frontier and experimentation. This allows it to grasp the golden key to open the door of cross-border cooperation, so linkages like "Dream of the West Lake" can also be welcomed by players without violating.
On this basis, through this linkage, we can also see the further maturity of the design language and unique aesthetic system of "Peace Elite". Dismantling the Culture of West Lake - integrating the trend design sense of "Peace Elite" - embedding in the game content, behind the design ability to help the urban culture is the stronger self-confidence and external output of "Peace Elite".
The beauty of the West Lake is changeable, complex and difficult to capture, but through such a fusion angle, players can use their most familiar forms to feel the essence of urban cultural tourism that they may only have heard of and have not experienced; the mountains and rivers of the motherland are majestic and magnificent, and they can also find another way to reproduce in such a game by seeing the big in the form of small and big. The essence of "Dreaming of the West Lake" is another powerful demonstration of the potential of game and cultural interaction.
In pursuit of mountains and rivers, "Peace Elite" continues to be an imaginative enlightener
This time, the "West Lake Tour" brought by "Peace Elite" is actually not the first time to blend with the city scenery, Hangzhou is already the fourth stop of the "Peace Elite" regional cultural and creative long-term plan "Chasing Light in Mountains and Rivers". The goal of this project is to use the super digital scene function of Peace Elite to combine China's regional business cards and humanistic treasures, so that more people can see more Chinese stories through digital means.
Previously, the "Mountains and Rivers Chasing Light" plan has arrived in Harbin and Changsha successively, integrating game elements with urban characteristic culture, first joining hands with the "Harbin Ice and Snow Carnival" to create the "Peace Elite" ice and snow theme park: a symphony and a 300-square-meter three-level ice and snow labyrinth were performed on the ice surface; then a strategic cooperation was reached with Changsha Cultural Tourism, and a fireworks show was released in the game, which were all excellent attempts to integrate "Peace Elite" with urban culture.
"Three-headed" snow maze
Orange Island Fireworks Show
This year, chasing the light of Chongqing, digging deep into peng shui miao embroidery culture, and cooperating with well-known Chinese couture designer Lawrence Xu, the game's first couture ready-to-wear "Butterfly Change" was even stepped out of the screen and went to the runway of Fashion Week. Using trendy aesthetic and manual techniques to connect the traditional excellent culture of the past through the platform of "Peace Elite" is the game's use of its own super digital scene advantages.
Lawrence Hsu talks to Gilly
To this time, the "Dream of the West Lake" takes clothing as the carrier and makes a new interpretation of "chasing the light of mountains and rivers". Using the Xiangyun shawl and ink skirt as a bridge for urban cultural and creative cooperation is a process of allowing urban scenery and scenery to enter the game in the way that players are most likely to accept and associate, which also has extraordinary advantages in communication efficiency.
epilogue
The only thing that can limit new forms of cultural creation is imagination. I have to say that taking regional cultural creation as a development line is not small for any game, the complexity of regional culture, the limitations of linkage forms, and the integration of game content require creators to invest in some thinking, what "Peace Elite" is currently doing is to take technical support and form innovation as the core, to try to leave as much footprint as possible in the journey of chasing mountains and rivers.
Looking at several new cultural and creative tracks of "Peace Elite", whether it is "chasing the light of mountains and rivers", "the trend of the times" or "science popularization research institute", these are all exercises of imagination in the end, and it is the spirit of exploration and innovation that game makers should always maintain. Positive export of social influence, all walks of life like to hear, this is also a new generation worthy of a way to absorb the fine traditional culture.