Steady, at a time when the global epidemic is still not fully controlled and the world economic growth is full of uncertainty, it is particularly important.
On October 29, Wuliangye released the third quarter report of 2021. The report shows that from January to September this year, Wuliangye achieved operating income of 49.721 billion yuan, an increase of 17.01% year-on-year, and net profit attributable to shareholders of listed companies was 17.327 billion yuan, an increase of 19.13% year-on-year.
Among them, Wuliangye achieved revenue of 12.969 billion yuan in the third quarter, an increase of 10.61% year-on-year; The net profit attributable to shareholders of listed companies was 4.127 billion yuan, an increase of 11.84% year-on-year. The securities agency said that Wuliangye has developed more steadily under the new journey of "secondary entrepreneurship" driven by Li Shuguang, secretary of the party committee and chairman of the group company, and the performance growth prospects are promising, and it is expected to exceed the company's revenue target.
<h1 class="pgc-h-arrow-right" data-track="4" > steady growth under a high base of performance, and the classic Wuliangye performed well</h1>
This year is the beginning of the "14th Five-Year Plan", and it is also the beginning of a new round of high-quality development of Wuliangye's layout. Obviously, this is of great significance to Wuliangye. It can be seen from the third quarterly report that from January to September this year, Wuliangye's revenue and net profit once again achieved double-digit growth.
If the timeline is lengthened, the steady development trend of Wuliangye is more prominent. According to the data, Wuliangye has achieved double-digit revenue growth for 23 consecutive quarters, which is one of the few backbone enterprises in the entire industry.
As a leading enterprise in the liquor and industry, Wuliangye has achieved steady growth in a high base for a long time, and its strong development potential can be seen. At the same time, in the face of the serious impact of various uncertainties, Wuliangye can still calm down various fluctuations and maintain a sustained upward growth curve, which highlights the high quality of Wuliangye's development.
In terms of products, Wuliangye also performed excellently. As we all know, in the thousand yuan belt, the eighth generation of Wuliangye has an absolute advantage in the user base and market reputation, which is widely loved and licensed by consumer groups, which is the result of long-term market testing.
As a strategic single product, the consumption atmosphere of classic Wuliangye in the country has been formed. It is understood that in June this year, Wuliangye completed the market layout by building a classic Wuliangye marketing system in terms of channels, tasting, atmosphere creation, consumer cultivation, etc.; In August, after the classic Wuliangye was fully listed, it quickly triggered a consumption boom and became the "new favorite" of business consumption.
Especially during the Mid-Autumn Festival and National Day, classic Wuliangye carried out accurate coverage and in-depth influence on the subdivided target customer groups through the guidance of the festive atmosphere, not only continued to focus on resource investment in 22 key and core cities across the country, but also made eye-catching breakthroughs in Sichuan, Jiangsu, Zhejiang and other advantageous areas. It can be seen that wuliangye's layout in the high-end market segment has achieved initial results, and potential energy is constantly being released.
"The general pattern of a virtuous positive cycle between Wuliangye's brand power, product strength and channel power has been formed. For the channel, the better the sales, the more confident, the more confident the more power, the product sales will naturally get better and better. This is an important support for Wuliangye's steady growth for many years. Industry experts say.
<h1 class="pgc-h-arrow-right" data-track="27" > the capital market continues to be optimistic, and Wuliangye's annual target is expected to be exceeded</h1>
Compared with the steady growth of revenue and net profit, Wuliangye's net cash flow performance was even better. According to the third quarterly report, the net cash flow generated by operating activities of Wuliangye from January to September this year was 15.398 billion yuan, an increase of 290.47% year-on-year.
Industry insiders pointed out that the net cash flow of Wuliangye is excellent, indicating that the sales of Wuliangye commodities are good, the dealers are actively paying back, and the company has a strong ability to create cash flow and self-hematopoietic function. At the same time, it also means that wuliangye's brand value is improved and the market consumption growth is expected.
This is reflected in the capital market as institutional investors continue to be optimistic about Wuliangye. It is understood that among the top ten shareholders in the third quarter of 2021, the three major shareholders have significantly increased their holdings in Wuliangye, and the shareholding ratio has been further increased. At the same time, Wuliangye has been overweighted by a number of securities companies. China Merchants Securities recently released a research report saying that Wuliangye terminal flow rate fast inventory is low, the stock price retraced to the value range, it is recommended to increase the allocation.
It is worth mentioning that Wuliangye will set its business goal in 2021 as striving to achieve double-digit growth in total operating income, continue to maintain the development speed of the average advanced level of backbone enterprises in the industry, and ensure that the development and operation of enterprises in a reasonable range of steady and sustainable growth.
Combined with the three quarterly reports, considering that the fourth quarter is the liquor industry's peak season for payment collection and sales, the sustained growth of performance is more certain, and Wuliangye can be expected to achieve the annual development goals. In the view of China Merchants Securities, the eighth generation of Wuliangye volume price rhythm is more than enough, the batch price is stable and rising, while the classic Wuliangye has good feedback after listing, structural optimization can also promote the increase in tonnage prices, and the company's double-digit growth target is expected to be exceeded.
Founder Securities also pointed out that the company's brand power is outstanding, and the long-term emphasis on high-quality production capacity and famous wine production has also laid a solid foundation for the development of the "Fourteenth Five-Year Plan", and in the future, with the comprehensive rollout of classic Wuliangye, the brand potential will also be accelerated, and it is optimistic that the company will continue to maintain steady growth.
<h1 class="pgc-h-arrow-right" data-track="28" > cultural empowerment brand, Wuliangye leads the internationalization of Chinese liquor</h1>
Wuliangye's sustained and stable development, in addition to benefiting from the virtuous cycle between brands, products and channels, is also due to the empowerment of culture. In recent years, Wuliangye has adhered to cultural inheritance and promotion, built economic development with cultural attraction, and practiced the strategy of "cultural power".
Wuliangye focuses on the core brand cultural advantages such as ancient cellar ponds in the early Ming Dynasty, traditional brewing techniques, and great country ingenuity, and conveys the charm of Chinese liquor culture and "Harmony and Beauty" to the world with the help of Top Cultural IPs such as The Wedding Ceremony of Wuliangye Rose in West Lake, the Yangtze River Cultural Belt, the Top Museum Visiting Program, and the Forbidden City.
At the same time, Wuliangye is also deeply integrated into the Boao Forum for Asia, CIIE, and APEC and other global platforms, telling the story of Chinese liquor, enhancing the brand's influence and reputation in the world, and promoting the implementation of China's excellent traditional culture in the world.
Wuliangye's series of measures have not only accelerated its construction of a three-dimensional "big country fragrant" value culture system, but also enriched the new expression of its brand cultural value. It can be said that Wuliangye is telling the world the charm of Chinese liquor with an open attitude and leading the internationalization of Chinese liquor.
At the same time, the brand value of Wuliangye has also continued to improve, and it has been selected into a number of authoritative brand value lists. In the "2021 Hurun Brand List" recently announced, Wuliangye ranked second in the "2021 Most Valuable Chinese Brand" with a brand value of 300 billion.
In addition, since the beginning of this year, Wuliangye has also been selected into the authoritative lists of "2021 Global Brand Value Top 500" and "Top 50 Most Valuable Spirits Brands in the World", and won the "Annual Best Performance Brand" of China's 500 Most Valuable Brands in 2021, which confirms the brand strength of Wuliangye.
The relevant person in charge of Wuliangye said that in the post-epidemic era, Wuliangye will seize the historical opportunity, continue to exert the strong strength and influence of China's leading liquor enterprises, promote the high-quality development of enterprises, help the sustainable development of the industry, and strive to create a green, innovative and leading world-class enterprise, leading Chinese liquor to accelerate to a higher world stage.