The day of Singles' Day is coming, are you ready to empty your shopping cart?
According to the "2020 China Consumer Brand Development Report" released by Ali Research Institute, in the past year, more than 80% of the goods in the Shopping Cart of the Chinese people are domestic products, is your shopping cart also like this?
I believe that everyone can feel how big the wind of domestic products has been in recent years, and domestic mobile phones have swept the world; domestic home appliances that have been known for their high quality and low price for many years have opened up high-end lines, and the technology and quality have been recognized by consumers; the cultural and creative products of major museums have blossomed everywhere; and the beauty and clothing products inspired by traditional myths and ancient books have been widely praised.
The cultural self-confidence brought about by the strong national strength and the product innovation caused by industrial upgrading seem to have reversed the import cult for many years overnight, but for the rise of domestic products, we have actually been groping for a hundred years. So far, at least three relatively large-scale domestic goods movements have been experienced.
China's first modern domestic goods movement began in the late Qing Dynasty, in 1905, the Chinese people will be unable to resist the aggression of the grief, into a boycott of American goods, revitalization of domestic goods movement.
In 1915, Japan forced China to sign the "Twenty-One Articles" of mourning rights and humiliating the country, and an anti-Japanese goods movement broke out throughout the country. It was during this period that a number of industrialists, such as Zhang Xiao, Zhang Zhidong, Huang Chujiu, and Liu Hongsheng, who appeared in textbooks, came onto the stage of history, and they set up cotton textile factories, glass factories, flour mills, and other factories, opening the door to the development of China's national industry.
By the 1930s, Tohoku had fallen into enemy-occupied areas, and a large number of goods and high tariffs had flowed to Japan, and local enterprises lacked funds and almost lost their living space.
The government set up domestic goods shopping malls, domestic goods publications in an attempt to save national brands, slogans about domestic goods and patriotism can be seen everywhere, and the state has also set up a "year of domestic goods" to strengthen the people's awareness of domestic goods. 1933 was the first year of domestic goods, and from 1934 to 1937, different themes were set up: "Women's National Goods Year", "Student National Goods Year", "Citizen National Goods Year" and "Civil Servant National Goods Year", but when the government just realized that simple consumption guidance could not change the weak nature of China's industrial production, the first domestic goods movement was interrupted by the war of aggression.
In the 20 years from 1980 to 2000, the people after the end of the planned economy entered a new era of consumption, and the ownership of domestic goods such as televisions, washing machines, refrigerators, cameras, and tape recorders increased at a double or even triple-digit rate every year.
The strong demand of the market and the preferential policies of the state have triggered the leap of domestic products, and brands such as Seagull, Little Swan, Jianlibao, Lenovo, and Haier came into being. And we now see a lot of "domestic products" concept, the design inspiration is to reproduce the classic products of the second domestic goods movement period. For example, leaping shoes, Wu Jing's same sportswear (green clothes printed with "China"), porcelain jars and so on.
But by 1998, the domestic market was close to saturation, under the pressure of economic excess, exports were set as a new engine to drive the economy, with strong manufacturing capacity and low labor costs, China has become a world-renowned "world factory".
For a long time, domestic products have been the second place in poor economic conditions, and the use of imported brands is a symbol of decency.
The third domestic goods movement is happening in the present, and it has changed the situation of the first two "moral kidnapping" of consumers, and only focusing on production, not research and development. At present, the domestic goods movement that began in 2015 is a two-way rush of supply and demand, and Chinese manufacturing is no longer just a foundry, but has begun to build its own brand image and core technology; consumers buy domestic products not only out of patriotic feelings and price considerations, but sincerely recognize the aesthetics and quality of local products. From small refrigerator stickers, to large clothing shoes and hats, from traditional crafts to electronic products, designers no longer regard "classic reproduction" as the only selling point, but pay more attention to the organic integration of traditional culture and contemporary aesthetics and new technologies. Therefore, more and more domestic products are now also crowned with the title of "new domestic products".
We also sincerely hope that through the third domestic product movement, we can export completely independently developed goods to the world, as well as our unique Chinese cultural aesthetics and values, so that Chinese brands can have real life and vitality through the exquisite ideas of designers.