"The Flow of the Yellow River in Jiuqu has been rushing forward unceasingly, giving birth to five thousand years of splendid Chinese civilization and also precipitating a rich intangible cultural heritage."
In order to deeply implement the national strategy of ecological protection and high-quality development of the Yellow River Basin, protect and inherit the intangible cultural heritage of the Yellow River region, develop the "Taste of the Yellow River" cultural tourism brand, help rural revitalization, and drive the economic development of the surrounding areas. On July 19th, on the occasion of the summer festival, the "Appreciation of the Yellow River Intangible Cultural Heritage Taste of the Yellow River - 100 People and 100 Groups Inheriting the 24 Solar Terms" was held at the Mengshi Manor in Tokto County.
The event was hosted by hohhot Municipal Bureau of Culture, Tourism, Radio, Film and Television, and co-hosted by Hohhot Cultural Talents (Library) 100 People and 100 Groups of Millions of People Project Organizing Committee Office, Tokto County Culture, Tourism and Sports Bureau, Hohhot Shulechuan Cultural Tourism creative center, Hohhot Intangible Cultural Heritage Protection promotion association, Tokto County People's Cultural Gymnasium, and Inner Mongolia Muni Ula Cultural Communication Co., Ltd.
On the day of the event, more than 10 kinds of intangible cultural heritage projects gathered at Meng's Manor. The exquisite and vivid non-heritage sculptures, paper-cutting, melodious and melodious non-heritage blowing songs, and two-person stages make the audience refreshed and unforgettable. At the event site, activities such as the popularization of health knowledge in the 24 solar terms and summer, the display of Meng's fish stew intangible cultural heritage skills, the exhibition and sales of agricultural and sideline products in Tuoxian County, and the live broadcast of net red goods were also carried out, which fully demonstrated the cultural charm of the Yellow River Intangible Cultural Heritage Project and reproduced the taste of the Shule River on the tip of the tongue.
During the event, the "Meng's Fish Stew Institute" was also unveiled. The non-heritage Meng's fish stew technique originated from the Yellow River food culture, and gradually formed a very distinctive regional gastronomic flavor in the process of integrated development. Meng's stewed fish selects 3 to 4 pounds of seasonal Yellow River carp, uses Tuoxian special red pepper noodles, slow simmers the pot, simmers out the spicy oil, puts the carp into the pot, adds fresh ginger slices, Tuoxian cumin, peppercorns and other spices and simmers slowly. The soup is delicious, the color is bright red, and the fish is smooth and slightly spicy and appetizing. In 2020, it was selected into the "Taste of Shulechuan" food promotion list and was unanimously praised by the majority of diners.
According to reports, in recent years, the Hohhot Municipal Bureau of Culture, Tourism, Radio, Film and Television has taken the construction of a strong city of cultural tourism as its goal, actively promoted the in-depth integration of "intangible cultural heritage + cultural tourism", excavated and sorted out more than 300 intangible cultural heritage projects throughout the city, established nearly 80 non-genetic habit bases (institutes), and carried out hundreds of intangible cultural activities such as "intangible cultural heritage scenic spots", "intangible cultural heritage communities", "intangible cultural heritage campuses" and "intangible cultural heritage villages" every year, further revitalizing the city's intangible cultural heritage resources, and realizing the good trend of coordinated progress of intangible cultural heritage and tourism resources. Provide new impetus for the development of the city's cultural tourism industry.