Can Moutai hear the "appeal" of the Consumer Rights Protection Association?
Text | Selling the drunkard team
| Yu Xiaomei
A few days ago, the Shanghai Municipal Consumer Protection Commission personally participated in an online "grab Maotai" activity, and the result was that "a bottle was not grabbed". To this end, the Shanghai Municipal Consumer Protection Commission called for the rush to buy activities to be "fair and transparent".
It is understood that the Shanghai Municipal Consumer Protection Commission is a non-governmental organization established in accordance with the Law of the People's Republic of China on the Protection of Consumer Rights and Interests and approved by the Shanghai Municipal People's Government.
From the current situation, even if it is an "unofficial institution", as a consumer rights protection agency, the Shanghai Municipal Consumer Protection Commission has called for "fair and transparent" statements, and the public opinion pressure brought by it is not small.
On the Douyin short video platform alone, the number of likes for this information has reached 12,000+ and comments on 2,000+.
<h1 class="pgc-h-center-line" data-track="94">A</h1>
<h1 class="pgc-h-center-line" data-track="95" > the "spit" of the Shanghai Consumer Protection Commission, will anyone pay attention? </h1>
According to the information on the rush activities released by the Shanghai Municipal Consumer Protection Commission, it participated in the rush to buy Moutai wine on 7 online shopping platforms, but did not grab a bottle.
According to the statistics of the Shanghai Consumer Protection Commission, among the 7 well-known rush purchase platforms such as JD.com, Tmall Supermarket and Suning Tesco, only Tmall Supermarket announced the number of Moutai launches.
Most platforms only publish the number of people who participated in the rush, but did not announce the actual delivery volume.
In response to the "result of not grabbing a bottle" and "the actual amount of most online shopping platforms is not disclosed", the Shanghai Municipal Consumer Protection Commission said, "We call on major platforms to be open and transparent, so that consumers can clearly understand the consumption, we grabbed a bottle for half a day and did not grab it." ”
Of course, it is not only the Shanghai Municipal Consumer Protection Commission that cannot grab Moutai wine, it can be said that most consumers who participate in the rush to buy it cannot.
In the past, although there were many "complaints" from individual consumers, they have not set off too many waves, and they have not attracted the attention and response of Guizhou Moutai or online shopping platforms.
This time, the Shanghai Municipal Consumer Protection Commission personally went into battle, can it get a reply from relevant parties?
<h1 class="pgc-h-center-line" data-track="92">B</h1>
<h1 class="pgc-h-center-line" data-track="93" > "no", can not be grabbed, not public will still exist for a long time! </h1>
According to the information returned from the current feedback, the industry generally believes that even if the consumer rights protection agencies speak out, it will not have much impact, and it will not change the reality that most consumers cannot grab it and the actual amount of delivery is not disclosed.
On the one hand, the online rush to buy Moutai wine has a long history, and the voice of "complaining and complaining" about the activity can be said to have never stopped.
At first, consumers were dissatisfied with the high threshold for participation and questioned the online shopping platform's use of Moutai liquor as a diversion product.
Later, more and more consumers began to question the insufficient amount of Moutai liquor, and how many times they tried to grab it, such as: "I grabbed nothing for a year", "Anyway, I didn't grab it once", "I couldn't grab anything, a group of scammers" and so on.
However, no matter how consumers questioned, there has been no relevant personnel to "answer questions", and no one has taken the initiative to release activity-related data to consumers.
And this is enough to prove that the relevant parties did not treat these doubts as "serious problems", or that they did not have any impact on their rush to buy.
On the other hand, from the perspective of the online shopping platform, what it needs to ensure is the authenticity and reliability of the activity, but it is not responsible for who cannot grab Moutai wine.
After all, from the perspective of reality, no matter how much Moutai wine is put in, it will be far less than the consumers who participate in the rush, and the situation that most people cannot grab is inevitable.
Taking a step back, even if the actual amount of delivery is made public, will there be no consumers questioning the fairness of the campaign?
Of course, the Shanghai Municipal Consumer Protection Commission's call for the publicity of the actual amount of delivery is not wrong, but the actual effect of the appeal should not be too good.
However, some industry experts pointed out that as Guizhou Moutai continues to increase the direct sales channel, there should be more and more activities to buy Moutai wine online, and the degree of "formality, fairness and transparency" will also increase, but it will take some time.