Many tourists who come to Qingdao for tourism will always be surprised by the variety of ribs and rice that are scattered in the streets of Qingdao. These ribs and rice come in a variety of styles and tastes. But in Qingdao, when it comes to rib rice "Wan He Chun", it is a loud name, and in the hearts of Qingdao people, it is the "big brother" in rib rice.
Many people do not know that as the founder of Qingdao rib rice "Wan he chun" has a history of more than 70 years, experienced three generations of inheritance, under the management of the third generation of inheritors Wang Tao, "Wan He Chun" has not only been a successful catering enterprise, but also a resounding city business card in Qingdao. Phoenix celebrities said that the interview guest of this issue of the column is Wang Tao, chairman of Wan He Chun Catering Management Co., Ltd.
Wang Tao, General Manager of Wanhechun Restaurant Management Co., Ltd
A square set fire to "rib rice"
In 1941, Wang Tao's grandfather, Wang Zhixu, opened a grocery store called "Dacheng", which was very small and mainly engaged in dry goods from the north and south. Mr. Wang has traveled south and north for decades, met many capable people, and by chance discussed with his family the unique method of cooking meat with sauce bones, which can make the cooked pork outstanding, shaped, flavored and fragrant. But at that time, in such an era of material scarcity, it was not easy to eat enough to eat, let alone eat meat, such a magic formula that now seems to have not attracted people's attention.
Wan He Chun classic cuisine
Until the 1970s, when Wang Tao's father was sorting out miscellaneous items, he accidentally discovered such a formula, which was the most primitive rib secret recipe of Wan Hechun. In 1985, Wan Hechun's first pork rib rice store opened on Weihai Road in Taitung. According to Wang Tao, "At that time, in order to open such a shop, my parents sold their houses to use as funds to open a shop, and their parents lived in the store at that time. In fact, this was a big risk, at that time a pound of ribs 5 yuan, everyone did not have money in their pockets, can not be made into the heart is really not at all bottom."
Unexpectedly, such a shop that only sold ribs and rice suddenly caught fire, according to Wang Tao's recollection, at that time, because the store was too small, many people could only support a table or stool outside the store in order to eat a bowl of rib rice, and even many people squatted directly on the road to eat. Suddenly, going shopping in Taitung and eating a bowl of rib rice has become the "standard" for Qingdao citizens.
Wan Hechun was awarded the title of "China Time-honored Brand" by the Ministry of Commerce
Wang Tao took over the family workshop to transform into a mature commercial catering enterprise
At present, Wan Hechun has opened 26 directly operated stores, distributed in various bustling areas of Qingdao City, and all stores have diners. In the past few decades, Wan Hechun has successively won the titles of "China Time-honored Brand, Chinese Restaurant Famous Store, Shandong Provincial Service Brand, Shandong Famous Trademark and Shandong Provincial Intangible Cultural Heritage". And all these achievements and honors are inseparable from Wang Tao, the third generation of Wan Hechun's inheritor.
In 1993, the 22-year-old Wang Tao chose his son to inherit his father's business after graduating from university, and this was also Wang Tao's first venture. According to Wang Tao, there are few shops in Wanhe Chunshi Wan and Chun, the brand is weak, and there is basically no modern management system. Due to the lack of experience of the older generation in management knowledge, the development of Wan Hechun lacks direction. In 1996, after 10 years of accumulation, the funds reached 1 million. At this time, Wang Tao chose to set up a company and tried to turn the family workshop into a professional catering company. "The introduction of modern business management concepts has put enterprises into the fast lane of development. Although the company is getting bigger and the number of stores is growing, what has not changed is the integrity of "WanHe Chun" and the taste and quality of rib rice. Wang Tao said.
In 1999, Wanhe Chunshui Qinggou store opened, while dealing in rib rice, Wang Tao also sold the casserole pot of Juxian Road store on an experimental basis at the same time. Thus Wan He Chun's classic rib rice with casserole meal standards was determined and adhered to to this day. In 2003, Wan Hechun walked out of Qingdao for the first time and opened the first foreign direct-operated store in Penglai, Yantai. In 2004, Wan Hechun entered the stall for the first time and stayed in Qingdao Dongtai Jiashike and Huangdao Jiashike. In 2007, Wan He Chun operated for the first time in the form of a shopping mall, opening a store in Baolong Plaza in Chengyang, which was defined as the model of Wan He Chun's second generation store. In 2007, Wan hechun central kitchen was established and became the designated food delivery unit for the 2008 Olympic Games. In the interview, Wang Tao talked about his business philosophy: "Only fighting jiangshan is the best way to defend jiangshan, and long-established brands like Wan Hechun also need to keep up with the pace of the times and constantly innovate." Wan He Chun will add two more Wan He Chun direct sales stores in Huangdao and Jiaozhou, so that local customers and tourists can also taste the authentic Wan He Chun rib casserole rice. In the later stage, we will open a direct store of Wanhe Spring Rib Casserole Rice in Jinan, so as to open a further store in Shandong Province, and within five years we will open a direct store in Beijing, the capital of China, and strive to expand and develop throughout the country."
Nowadays, with various pork rib rice chain brands and street shops in the Qingdao market, how can Wan Hechun take advantage of the competition and continue to win the favor of consumers? Talking about this problem, Wang Tao said that the pressure on Wanhechun in various pork rib rice restaurants is not great, because the taste of Wanhechun inheritance cannot be imitated, so insist on doing inheritance skills, adhere to the quality of Chinese time-honored brands, adhere to the purpose of Wanhechun, and the unique model of Wanhechun will continue to maintain its advantages in the future market competition. In Wang Tao's view, quality assurance, quality commitment, service affirmation and inheritance persistence are Wan Hechun's way of coping.
Constantly challenge yourself in your work and sports
The second venture cross-industry operation has yielded fruitful results
In 2002, Wang Tao ushered in the "second entrepreneurship", he took the lead in Qingdao city to open a mass-selling KTV - Everyone's Music Singing Plaza, and for more than ten years, Dale, which pursues the concept of "healthy, noble and low-cost" consumption, has become the main force and vane of Qingdao's health and entertainment industry. Running the cultural entertainment industry with the concept of "fast food style" benefits from his decades of experience in the catering industry, which is in line with the concept of "WanHe Chun". At present, his company, Dale KTV, has opened 13 in Shandong Province.
In 2012, his operating philosophy was once again "transformed", from traditional service industry to commercial real estate. This is his "third venture", this time he strives to serve more merchants. He invested in the Wanjia Plaza project in Taitung, transforming the previously dilapidated and idle factory building into a comprehensive service industry carrier, which was also one of the key projects in Shibei District in 2012. Under the management of Wang Tao, Wanjia Plaza has been rated as a national AAA scenic spot and a tourist leisure shopping block in Shandong Province. Qingdao Cultural and Creative Industry Park and other Wanjia Plazas, with the theme of catering and entertainment, cooperate with cultural entertainment, shopping and leisure, couples space, Qingdao characteristic tourism and other supporting businesses, and have now become a new landmark in Taitung Business District.
Wang Tao is not satisfied with his own successful entrepreneurship, but also actively supports more young people to start a business. As the president of Qingdao Young Entrepreneurs Association, Wang Tao has participated in a number of young people's entrepreneurship projects such as the My Voice APP project and the Internet delivery happy pastry. In Wang Tao's view, the operation of a project needs to consider the relevant policy direction, industry advantages, project development and other aspects, judge the development potential of a project, depending on the implementation of the project party, the main investment is still people, the project is not to get money on everything is fine, the road to entrepreneurship is still a lot of roads to go.
Wang Tao landed on the continent of Antarctica
Pay attention to people's livelihood and be a qualified CPPCC member
As a member of the Qingdao Municipal Committee of the Chinese People's Political Consultative Conference, in recent years, Wang Tao has been actively participating in the administration and discussion of state affairs in addition to his busy work, and has done some work within his ability. While constantly studying, Wang Tao conscientiously performed the function of political consultation. Actively discuss and make suggestions, and provide suggestions and suggestions on the food safety problems of catering enterprises in our city at the bi-monthly symposium of the CPPCC. Put forward their own opinions and suggestions in the field of food raw material safety issues. In view of the problems in the food safety legal system and administrative law enforcement and punishment, Wang Tao believes that a sound regulatory standard system should be established and improved, and a unified regulatory system with clear rights and responsibilities should be established.
In addition to the catering industry he is engaged in, Wang Tao also pays attention to the implementation of youth's secondary entrepreneurship, charity community, and the construction of a health industrial park to improve the combination of medical and nursing care in the CPPCC proposal. In Wang Tao's view, if you want to be a qualified CPPCC member, you must pay attention to the people's livelihood and the things that the people care about.