China Food Magazine Beijing News (reporter Qiu Liangquan special correspondent Wang Qiangbin) On May 29, Dr. Lou Yihua, one of China's top ten planning experts, senior economists and contemporary writers, made outstanding contributions in promoting the development of independent brands, and the Brand Communication Professional Committee of the China Society of Science and Technology Journalism invited Comrade Lou Yihua to serve as an expert of the "Big Country Brand Think Tank" and an expert member of the Brand Communication Professional Committee.
Lou Yihua, male, member of the Communist Party of China, senior economist, postdoctoral fellow at the University of California and Stanford University. Vice President of Entrepreneur Daily, Deputy Editor-in-Chief of Guizhou Literature Magazine, General Manager of Lou Yihua Planning Co., Ltd. Guizhou Provincial Government Decision-making Consulting Expert. Dr. Lou Yihua has founded Lou Yihua Planning Studio since 1998, which is dedicated to various types of planning. In addition to engaging in journalism, he has planned many cases and made great contributions to China's economic and social development.
The "Big Country Brand Think Tank Expert" established by the Brand Communication Professional Committee of the China Science and Technology Journalism Society, with an experienced team of experts with "building independent brands and shaping corporate brands" as the core, fully guarantees the high-quality construction of China's own brands and promotes the virtuous cycle and healthy development of China's own brands.
The China Science and Technology Journalism Society is a state-level society directly under the supervision of the China Association for Science and Technology (central ministry and commission), jointly initiated by reporters from the People's Daily, Xinhua News Agency, Central People's Radio, Guangming Daily, Economic Daily and other units, and was officially established on June 8, 1987 with the approval of the State Science and Technology Commission, and held a national congress in Beijing in January 1988. The Society was incorporated into the China Association for Science and Technology in March 1990 and is one of the initiators and members of the World Federation of Science and Technology Journalists. The past presidents of the society are: the first Chen Baisheng, the second Zhang Yutai, the third and fourth Jiao Hongbo, and the fifth and sixth Song Nanping. Past honorary chairmen are: Zhou Guangzhao, Wu Jieping, Song Jian, Qian Xuesen, Zhang Yutai, Jiao Hongbo, Du Xianghuan, Ma Li, Zhai Huisheng. The Society is located in Beijing. The main responsibility is to organize scientific and technological journalists to carry out academic seminars, research, interviews and scientific and technological exchange activities.
The Brand Communication Professional Committee of the China Science and Technology Journalism Society is the provisions of the China Science and Technology Journalism Society, in accordance with the provisions of the Ministry of Civil Affairs Minfa (2014) No. 38 and the Letter Xuezi (2016) No. 246 of the General Office of the China Association for Science and Technology, in order to better study the law of brand communication, promote the branding of science and technology, brand science and technology, promote the level of science and technology education, and help China's transformation from "science and technology power" to "science and technology power" and "manufacturing power" to "brand power". After the deliberation and approval of the third executive council meeting of the sixth session of the society, the brand communication professional committee was formally established.
The Brand Communication Professional Committee conducts in-depth research on the demand information in the field of brand communication at home and abroad, and carries out a series of activities for communication innovation, advanced technology popularization and research and development and promotion of communication means to improve the level of brand communication in China. The distribution of its member groups is: brand communication research institutions (major universities, scientific research institutes), well-known enterprises, well-known media units, various government information departments at all levels, and brand communication professional service institutions.
Hunan Lou Yihua Brand Planning Co., Ltd. was upgraded from the base of Lou Yihua Planning Agency Studio. Lou Yihua Planning Studio was established in 1998 and lasted for 22 years, making great contributions to the development of all walks of life in China. It was independently founded by Lou Yihua, one of the top ten planning experts in China. He has participated in the top-level design of China's 13th Five-Year Plan, Yangtze River Economic Belt, "Belt and Road" and other national large-scale economic and regional development. Proposed to set up a brand day in China on May 10. The whole industrial chain of consumption poverty alleviation and the construction of night economy were awarded the honorary title of "China's Top Ten Planning Experts" by the National Development and Reform Commission, CCTV, State-owned Assets Supervision and Administration Commission, Ministry of Commerce and other units in 2015 and 2016! The cases that have been planned are still vividly remembered: join hands with Beijing to meet the Olympic Games - national youth support Beijing's bid for the Olympic Games; "Oriental Xinbao Cup" First Huanxiang Bicycle Championship; Miss Universe Intercontinental Selection Planning Organization; 2002 "Unification Cup" World Cup Football Tournament Online World Cup Championship Tournament; 2004 National Basketball Tournament; Hunan Fushoukang Trade Co., Ltd. Founding Operation, Marketing, Strategic Planning; Hunan Xuefeng Mountain Tourism Scenic Spot General Planner; Movie "Qinghong", Movie "College Student Apartment", "College Student Apartment", "University Student Apartment", "College Student Apartment", "Youth Master Lei Feng Xiangsheng" book planning; "Zhang Guorong Flew to Heaven" book chief planning and writing and many other classic planning cases.
The company conforms to the development needs of the times, everything revolves around innovation as the core, innovation is the first priority, innovation is the source of success, is the first driving force to lead development. Only by seeking innovation can all undertakings develop.