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Comrade Lou Yihua was invited to become a "big country brand think tank expert"

author:Oscar brand

In view of Comrade Lou Yihua's outstanding contributions and professional standards in promoting the construction of independent brands, the Brand Communication Professional Committee of the China Science and Technology Journalism Association invited Comrade Lou Yihua to serve as a member of the expert committee of the "Big Country Brand Expert Think Tank" for a term of three years.

The "Big Country Brand Think Tank Expert" established by the Brand Communication Professional Committee of the China Science and Technology Journalism Society, with an experienced team of experts with "building independent brands and shaping corporate brands" as the core, fully guarantees the high-quality construction of China's own brands and promotes the virtuous cycle and healthy development of China's own brands.

Comrade Lou Yihua was invited to become a "big country brand think tank expert"

The China Science and Technology Journalism Society is a state-level society directly under the supervision of the China Association for Science and Technology (Central Ministry and Commission), jointly initiated by reporters from the People's Daily, Xinhua News Agency, The Central People's Radio, Guangming Daily, Economic Daily and other units, and was officially established on June 8, 1987 with the approval of the State Science and Technology Commission, and held a national congress in Beijing in January 1988. The Society was incorporated into the China Association for Science and Technology in March 1990 and is one of the initiators and members of the World Federation of Science and Technology Journalists. The past presidents of the society are: the first Chen Baisheng, the second Zhang Yutai, the third and fourth Jiao Hongbo, and the fifth and sixth Song Nanping. Past honorary chairmen are: Zhou Guangzhao, Wu Jieping, Song Jian, Qian Xuesen, Zhang Yutai, Jiao Hongbo, Du Xianghuan, Ma Li, Zhai Huisheng. The Society is located in Beijing. The main responsibility is to organize scientific and technological journalists to carry out academic seminars, research, interviews and scientific and technological exchange activities.

The Brand Communication Professional Committee of the China Science and Technology Journalism Society is the provisions of the China Science and Technology Journalism Society, in accordance with the provisions of the Ministry of Civil Affairs Minfa (2014) No. 38 and the Letter Xuezi (2016) No. 246 of the General Office of the China Association for Science and Technology, in order to better study the law of brand communication, promote the branding of science and technology, brand science and technology, promote the level of science and technology education, and help China's transformation from "science and technology power" to "science and technology power" and "manufacturing power" to "brand power". After the deliberation and approval of the third executive council meeting of the sixth session of the society, the "Brand Communication Professional Committee" was formally established.

The Brand Communication Professional Committee conducts in-depth research on the demand information in the field of brand communication at home and abroad, and carries out a series of activities for communication innovation, advanced technology popularization and research and development and promotion of communication means to improve the level of brand communication in China. The distribution of its member groups is: brand communication research institutions (major universities, scientific research institutes), well-known enterprises, well-known media units, various government information departments at all levels, and brand communication professional service institutions.

Lou Yihua, male, member of the Communist Party of China, senior economist, postdoctoral fellow at the University of California and Stanford University, vice president of Entrepreneur Daily, president of China New News, general manager of Lou Yihua Brand Planning Co., Ltd. Dr. Lou Yihua founded Lou Yihua Planning Studio since 1998, dedicated to all kinds of planning, in addition to engaging in journalism, planning many cases, and making great contributions to China's economic and social development.

Hunan Lou Yihua Brand Planning Co., Ltd. was upgraded from the lou yihua planning agency studio, Lou Yihua planning studio was established in 1998, lasted 22 years, and made great contributions to the development of all walks of life in China. Founded independently by Lou Yihua, one of China's top ten planning experts, he has participated in the top-level design of China's 13th Five-Year Plan, Yangtze River Economic Belt, Belt and Road and other countries' large-scale economic and regional development. Proposed to set up a brand day in China on May 10. In 2015 and 2016, the whole industrial chain of consumer poverty alleviation, the construction of the night economy, etc., was awarded the honorary title of "China's Top Ten Planning Experts" by the National Development and Reform Commission, CCTV, State-owned Assets Supervision and Administration Commission, Ministry of Commerce and other units! The cases that have been planned are still vividly remembered: join hands with Beijing to meet the Olympic Games - national youth support Beijing's bid for the Olympic Games; "Oriental New News Cup" The First Huanxiang Bicycle Championship; Miss Universe Intercontinental Selection Organizer; 2002 "Unification Cup" FIFA World Cup Online World Cup Championship; 2004 National Basketball Tournament; Hunan Fushoukang Trade Co., Ltd. established operation, marketing and strategic planning; Chief planner of Hunan Xuefeng Mountain Tourist Scenic Spot; Film "Qinghong", film "College Student Apartment", "Master Lei Feng Xiangsheng" book planning; "Zhang Guorong Flies to Heaven" book chief planning and writing and many other classic planning cases.

The company conforms to the development needs of the times, everything revolves around innovation as the core, innovation is the first priority, innovation is the source of success, is the first driving force to lead development. Only by seeking innovation can all undertakings develop.

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