The 35-year-old South Korean actor Kim Seon-ho became popular with "Start-Up: My New Creative Era" and "Coast Village Chacha", and recently became involved in the "K actor" forced abortion storm, he apologized 3 days after the incident broke out, and was cut by 10 advertisements endorsed. After a week of investigation, the Korean media "Dispatch" pointed out that his ex-girlfriend A woman was a weather anchor-turned-internet celebrity Cui Yingya (transliteration), who lied during the relationship, exposing her "12 twisted facts", shocking the outside world. Jin Xuanhu endorsed the brand in the event after 8 days have returned, re-upload his promotional photos, there is no intention to terminate the contract, JTBC News recently interviewed the relevant people in the advertising industry, analyzing the reason for the manufacturer's change of heart is "trust", because the cooperation with Jin Xuanhu left a good impression, will decide to continue to go.
After Jin Xuanhu performed "Start-Up" last year, he connected 13 advertisements, including 2 Indonesian brands and 1 Philippine endorsement. He recently under the blessing of "Coast Village", the original momentum is in the sky, but was destroyed by his ex-girlfriend, and his acting career was ruined overnight, and the endorsement of Domino's, Canon, health food Food Bucket, online shopping platform 11th Street (11STREET), maintenance brand La Roche-Posay and other manufacturers have removed his portrait from the shelves, until "Dispatch" revealed that the ex-girlfriend repeatedly lied and other events, public opinion began to turn, At present, there are 5 ads resurrected, including Canon, EDITION SENSIBILITY, nau, MIIMA, and Food Bucket.
"JTBC News" interviewed relevant people in the advertising industry, he said that the biggest reason for the manufacturer's change of mind is "trust", mentioning that Jin Xuanhu's work attitude is impressive, "advertisers have said 'never met this kind of actor', the brand's request, never said 'NO (no)' Actors, because the impression is very good, advertisers are very sorry", so the next cooperation hopes to move in a good direction. He also clarified: "It's not that 'there is a lack of morality in order to sell goods', but just seeing What Jin Xuanhu looks like on the shooting scene, and trusting him to work together."
Another relevant person revealed that when an advertisement endorsed by Jin Xuanhu was held accountable for poor preparation, Jin Xuanhu came up with an idea on the spot to resolve the crisis with a soft figure; Another brand was asked about the light due to the lack of light during the live broadcast, but Jin Xuanhu cleverly replied: "I like to look a little darker." The clever reaction allowed the live broadcast to end smoothly, and the comparison description should be the IG live broadcast of EDITION SENSIBILITY. The relevant person also said that the brand leaders said that Jin Xuanhu was like a vitamin-like existence, and because of this, after the scandal broke out, he was willing to believe and wait for him.
As for Kim Seon-hu's endorsement remuneration, it is not the 500 million won mentioned by former entertainment journalist YouTuber Lee Jin-ho, and the liquidated damages are less than 5 billion won. Fashion brand relations people blamed Lee Jin-ho, saying: "Before Kim Seon-hu filmed tvN's "Start-Up", the endorsement price code started at 100 million won, and the initial signing with many brands was more than 100 million won, after the end of "Start-Up", the price code was between 100 million and 200 million won, and the recent signing was close to 300 million won. The end of the year is the time to renew the contract, if the renewal is determined, the amount may be 4 or 5 times the original", even if the liquidated damages must be paid, it is about 2 billion won, but industry insiders have previously revealed that Jin Xuanhu's incident is not a criminal act, and there should be no need to pay liquidated damages.