Double Eleven is about to start, speaking of online shopping, I have to mention the two top figures in the live broadcast industry, Wei Ya and Li Jiaqi.
Some say that Via's success was god rewarding her with an angelic face and a beautiful voice.
There are many other specious rumors that can be described as mixed reputations.
In today's era of live broadcasting, you may become popular at any time and become an Internet celebrity, but you have always maintained a front-line position, and the story behind it is worth pondering. Judging from this year's Singles Day pre-sale data, the transaction volume of Via Live reached 8.252 billion. Many people just lament that there is so much money, and Wei Ya must have earned a lot. No one paid attention to Via's continuous work for 14 hours and 28 minutes. Think about what it's like to keep recommending talking for so long. Success is not as easy as you think.
Via started broadcasting at 12:55 on October 20, with a cumulative PV of 239 million and a cumulative UV of 35.801 million. A total of 499 products were listed in the Via live broadcast room, with a cumulative live broadcast time of 14 hours and 28 minutes, the cumulative transaction volume of the live broadcast room reached 8.252 billion yuan, and the unit price of the guest was 332.3 yuan. The estimated cumulative sales volume is 24.834 million, the highest sales volume of a single product is 605,600 yuan, and the highest sales volume of a single product is 490 million yuan.
Wei Ya, whose real name is Huang Wei, was born on September 7, 1985 in Lujiang County, Hefei City, Anhui Province.
Via's parents separated when Via was very young due to emotional discord, and Via has lived with her grandmother ever since.
Grandma Via supported the family alone and supported her four children. In her spare time, Via will set up a stall with her grandmother, and this life has exercised Via's ability to be independent.
Later, the death of her grandmother left the sixteen-year-old Wei Ya with no one to rely on, and she had to leave her hometown and go to Beijing to seek a way out.
Wei Ya, who had just arrived in Beijing, was very dazed, and by chance, she was favored by the lady who sold clothes and helped sell clothes.
From then on, Via began to contact the clothing business.
In 2003, when Wei Ya went out to play, she met Dong Haifeng, who had just gone to college, and Dong Haifeng fell in love with Wei Ya at first sight, and after a period of time together, they established a friendship relationship.
In 2003, a sudden SARS epidemic caught the whole of China by surprise, and the impact of the epidemic caused Wei Ya to lose her job, so they took out their savings and opened a 6-square-meter women's clothing shop opposite the Beijing Zoo Clothing Wholesale Market.
The blandness of the business makes Via have the idea of entering the entertainment industry. In 2007, Via signed a contract with Tianhao Shengshi Music Culture, and formed the hip-hop group T.H.P. with D-dico and double G, and served as the group female lead singer.
Later, because of different concepts and tired of the circle rule culture of the entertainment industry, Dong Haifeng and Wei Ya left the record company and used their previous savings to "return to the old business" and reopened a women's clothing wholesale store in Xi'an and expanded to seven stores. At this time, the rise of e-commerce, the two spent half a month, closed seven offline stores, came to Guangzhou to open an online store, Wei Ya was responsible for development and design and modeling work, Dong Haifeng grasped the production end and team management, and asked the photographer to be responsible for shooting and visual design of the store.
In 2015 Double Eleven, the online store operated by Dong Haifeng and Wei Ya achieved a daily sales of more than 10 million, and the annual sales reached more than 30 million.
In May 2016, Wei Ya officially became an anchor of Taobao Live, and the guided turnover reached 100 million yuan four months later. In July, participating in the anchor PK competition organized by Taobao Live, 10 anchors competed in one hour to compete who sold the most goods, and Wei Ya sold 20,000 orders in one hour, which was the first among the 10 anchors.
In October 2017, Via guided a fur shop with zero fans to 70 million in a live broadcast
Since 2018, Wei Ya has begun to devote herself to public welfare live broadcasting, helping e-commerce to get rid of poverty, and has cumulatively driven the sales of agricultural products in poor areas to nearly 30 million.
In January 2019, with Aliyu trying to live stream the new model of carrying goods, 5,000 sets of jeans were snatched up in 1 second, and the first batch of 13,500 live broadcasts were sold out, with cumulative sales of 2 million yuan.
In January, he was awarded the "Annual New Product Opinion Leader" at the China New Product Consumption Festival, and won the "2018 Top Ten Most Influential Celebrities" and other awards at the 2018 Amoy Beauty Merchants Association Annual Ceremony hosted by the Amoy Beauty Merchants Association.
On March 8, Wei Ya was selected as Alibaba's "Amazing Her" and was hired as Alibaba's "Magic Bean Mother" entrepreneurship mentor to encourage and support more women to start their own businesses.
On August 16th, "Via Global Good Things Selection - New Zealand Station", the total guided transaction amount was as high as 134 million yuan, the total number of guided transactions exceeded 1.44 million, and the total number of live broadcast views was 9.978 million, equivalent to more than twice the total population of New Zealand, and the Chinese Chamber of Commerce in New Zealand issued the "Global Good Things Recommendation Officer" certificate and trophy to Weiya.
On September 5th, Alibaba's third 95 Charity Week offline forum was held, and Wei Ya attended as a model representative of public welfare charity.
In September, Via attended the Malaysia National Week event, and the Malaysian Minister of International Trade and Industry Darrell Raigin presented Via with the honorary certificate of "Malaysian Brand Promotion Ambassador".
On September 7th and 8th, "Weiya Charm China Tour - Yunnan Station" helped The state-level poverty-stricken county of Lijiang Yongsheng County sell more than 160 tons of pomegranates, and the Yunnan Provincial Committee of the Communist Youth League hired Weiya as the "Yunnan Communist Youth League Publicity Work Promotion Ambassador".
On the evening of September 17, participating in the "Alibaba 2019 Harvest Festival Public Welfare Live Broadcast Ceremony", Wei Ya was awarded the title of "Agricultural Assistance Ambassador".
On October 15, Yuan Longping, an academician of the Chinese Academy of Engineering, met with Wei Ya at the Changsha National Hybrid Rice Research Center and authorized Wei Ya to be the "Chinese Pioneer" seawater rice promotion ambassador.
On October 16th, "Weiya Charm China Tour - Anhui Station", Weiya was invited to attend the 2019 Anhui Provincial Online Business Conference, and the Department of Commerce of Anhui Province awarded Weiya the title of "Anhui Good Things Recommendation Officer".
On November 15th, the Department of Commerce of Hunan Province awarded Wei Ya the certificate of "Hunan Good Things Online Sales Recommendation Officer" and the Hunan Provincial Poverty Alleviation Foundation awarded Wei Ya the certificate of "Hunan Love Poverty Alleviation Ambassador"
On November 16, Via attended the 2019 Bazaar Star Charity Gala. The Basha Charity Foundation awarded Via the certificate of "Love Publicity Ambassador".
On November 28, he participated in today's headline fashion festival and won the "2019 Annual Good Thing Recommendation Officer".
On December 5th, he won the "Most In Good Thing Star Pusher" award at the SOGOU IN Panorama And Selection Ceremony AI Ceremony.
On December 20th, the 19th "China Annual New List" was released and won the "E-commerce Anchor of the Year".
On the evening of November 24th, "Weiya Charm China Tour - Chongqing Station" was broadcast live, and Weiya won the honorary title of "Chongqing Good Things Recommendation Officer" issued by the Chongqing Municipal Commission of Commerce.
On December 2, the Anhui traffic police department appointed Wei Ya as the "Provincial Traffic Safety Publicity Ambassador" for 2020-2021. On December 7, 2020, at the 2020 China Internet Integrity Conference, Wei Ya was appointed as the "2021 Online Integrity Publicity Ambassador" and made an online integrity initiative - "Nishan Initiative". Participated in the CCTV New Year's Eve ceremony "Departure 2021".
On January 28, 2021, confirmed to join the CCTV 2021 Network Spring Festival Gala announced the guest lineup on the official Weibo; on February 12, participated in the "2021 CCTV Spring Festival Gala" and performed the magic drama "Joy From Heaven";
Gala
On February 21, he joined the Tencent Video talk show "The Fifth Season of the Spit Conference" as the main guest of honor;
On September 21, he participated in the "2021 Greater Bay Area Mid-Autumn Festival Film and Music Gala" and sang the song "Bring the Moonlight to the Road" with Li Jiaqi and others.
After her success, Via did not forget to give back to the society and actively participate in public welfare activities.
Via's success is not accidental, from shopping guide to top anchor she spent 20 years, all year round.
People see the bright side of Via, and do not see behind these successful honors, a woman, a mother is not easy.
On a show, Via said, "I have 2 kids. One is my daughter, born in Xi'an in 12 years, one is my live broadcast room, 16 years on the line of a treasure, I prefer my second child, I owe too much to my daughter ..."
Busy outside for many years, Wei Ya did not have time to take care of the children, before a fan reporter interviewed her and advised her to rest more. She said helplessly: "I have the whole team, and there are 40 factories in the back." If I stop for a day, the factory stops; if I stop for half a month, the production chain behind me stops. ”
Via Surgery Hospitalization:
We saw that on March 13th, Via moved the live broadcast room to her home and started broadcasting, just after the operation, only 2 days off, and immediately entered the work
Via's Working Meal:
Leave work late at night
It is precisely because she gave her "second child" unlimited love that she has made her what she is today.
As the old saying goes, "If you will descend to great responsibility, you will first suffer his heart, strain his bones and bones, starve his body, empty his body, and mess up what he has done.