The 2021 Hainan Free Trade Port Youth Agricultural Products Brand Building Activity came to a successful conclusion

Source: People's Daily - Hainan Channel

People's Daily Haikou, October 31 (Reporter Mao Lei) On the evening of October 30, 2021, the 2021 Hainan Free Trade Port Youth Agricultural Products Brand Promotion Conference was successfully held in China (Hainan Free Trade Port) Youth Dream Avenue Youth Public Welfare Center (Haikou Riyue Square), and nearly 300 people, including leaders of the organizers, brand building mentors, and representatives of investment and financing enterprises, participated in the activity, which lasted for nearly three months and was co-sponsored by the Hainan Provincial Committee of the Communist Youth League, the Department of Agriculture and Rural Affairs of Hainan Province, the Department of Commerce of Hainan Province, and the Rural Revitalization Bureau of Hainan Province. Youth Huazhang • Building a Dream for the Future" 2021 Hainan Free Trade Port Youth Agricultural Products Brand Building Series Activities came to a successful end.

At the brand promotion meeting, Li Zhen, deputy secretary of the Hainan Provincial Party Committee of the Communist Youth League, delivered a speech for the event, and together with Yang Jianping, deputy director of the Provincial Department of Agriculture and Rural Affairs, Chen Baozhou, second-level inspector of the Provincial Rural Revitalization Bureau, and Wu Zhuohui, deputy director of the E-commerce Department of the Provincial Department of Commerce, and other leaders presented awards for the 2021 Hainan Free Trade Port Youth Agricultural Products Excellent Brand Project and Boutique Brand Project.

At the promotion meeting, 21 young agricultural product brands such as Chengmai Baoliang Ancient Village (coffee), Ledong Lihua Lijia Glutinous Rice Wine, Wenchang Old Forest Farm Lotus Mist, Haikou Zhengge Quail Egg and other 21 young agricultural product brands displayed characteristic agricultural products on the spot, which were considerable, appreciative and tasted, attracting a large number of passers-by to stop and taste and personally understand the product quality and brand development concept. According to statistics, nearly 2.75 million people browsed and learned about the event through channels such as Douyin live broadcast, picture live broadcast, and video live broadcast on the day of the event. Up to now, the strategic signing and online and offline sales total 594,000 yuan.

As one of the special activities for talent development, the series of youth agricultural product brand building activities has been successfully held for five consecutive years and is one of the youth brand projects of the Hainan Provincial Committee of the Communist Youth League.

In the next step, the Hainan Provincial Committee of the Communist Youth League will continue to focus on the frontline areas of rural revitalization, continuously gather and excavate outstanding returnee entrepreneurial youth and rural youth to get rich, create a number of influential agricultural product brands, lead more young people to return to their hometowns to start businesses, stay in Qiongqiong for development, actively participate in the rural revitalization strategy, and contribute to the construction of a brand power and accelerate the construction of Hainan Free Trade Port.